WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:18.933 Finding the right word to use matters. 00:00:19.083 --> 00:00:22.473 Whether you're writing copy for an email you're, alliterating 00:00:22.473 --> 00:00:26.163 your sales page heading, or you're pulling a proposal together. 00:00:26.643 --> 00:00:31.413 At least one time every day, I find my way to what's called the reverse 00:00:31.443 --> 00:00:37.413 dictionary on onelook.com and you should definitely bookmark this gem. 00:00:37.983 --> 00:00:43.113 Think of it as a no frills, geeky thesaurus on steroids. 00:00:43.738 --> 00:00:45.658 With one looks reverse dictionary. 00:00:45.868 --> 00:00:50.938 You can explore synonyms and related concepts like a typical thesaurus, 00:00:51.148 --> 00:00:52.948 but you can also find words. 00:00:52.948 --> 00:00:57.148 If you only know the definition, like quote before the flood, 00:00:57.328 --> 00:00:58.468 that would be dinosaurs. 00:00:58.798 --> 00:01:04.378 You can also get a list of words around a category, like green fruit. 00:01:04.798 --> 00:01:08.338 After your mind, recovers from the genius of the reverse dictionary, 00:01:08.608 --> 00:01:12.958 check out the one, look homepage for more power pack, insanity. 00:01:13.078 --> 00:01:17.218 Like you can find phrases that contain the word winter. 00:01:17.668 --> 00:01:21.928 Definitely go check out one look.com and use their reverse dictionary 00:01:22.378 --> 00:01:25.518 Win number two, something a client recently asked. 00:01:25.743 --> 00:01:30.063 A client recently asked for some help explaining the value he brings when 00:01:30.063 --> 00:01:32.043 clients choose his consulting offer. 00:01:32.523 --> 00:01:37.683 I took him through a series of prompts where we outlined his basic process. 00:01:37.983 --> 00:01:43.113 Asked why each step matters and then identified three benefits, a 00:01:43.113 --> 00:01:45.453 client enjoys when choosing him. 00:01:46.023 --> 00:01:50.583 And finally we gave his process a differentiator score. 00:01:51.238 --> 00:01:54.958 This becomes marketing content he can use to educate his audience 00:01:54.988 --> 00:02:00.028 and differentiate himself from a host of other similar consultants. 00:02:00.718 --> 00:02:05.758 Everybody has a process and often articulating your process clearly and 00:02:05.758 --> 00:02:10.168 connecting it to benefits for your clients can skyrocket your business. 00:02:10.558 --> 00:02:12.448 And give you a strong positioning. 00:02:12.898 --> 00:02:15.178 Win number three, something to think about. 00:02:15.628 --> 00:02:18.358 I want you to be on the lookout for this. 00:02:18.808 --> 00:02:23.158 Be on the lookout for marketing that promises rest. 00:02:23.608 --> 00:02:25.108 Try this for the next week or two. 00:02:25.378 --> 00:02:30.148 Notice how many marketing messages like commercials or ads feature 00:02:30.148 --> 00:02:33.148 someone stopping or resting? 00:02:33.598 --> 00:02:38.788 That could be relaxing on the beach, enjoying a casual meal with friends, 00:02:39.118 --> 00:02:41.758 curling up with a book on the couch. 00:02:42.088 --> 00:02:42.808 You name it. 00:02:43.078 --> 00:02:45.748 It's often attached to a quote. 00:02:45.778 --> 00:02:46.768 You deserve it. 00:02:46.828 --> 00:02:48.628 Success undertone. 00:02:49.078 --> 00:02:52.858 What success are you pursuing right now in hopes of achieving more 00:02:52.858 --> 00:02:56.638 rest and why is rest so elusive? 00:02:57.088 --> 00:02:59.138 Win number four, something personal. 00:02:59.588 --> 00:03:05.108 The more, I hang around peers and friends and colleagues in my same space. 00:03:05.408 --> 00:03:09.098 The more, I get excited, but the more I have to come back 00:03:09.128 --> 00:03:11.318 and just check in with myself. 00:03:11.768 --> 00:03:13.238 I've got to check on these things. 00:03:13.238 --> 00:03:17.858 Number one, I need to make sure I still have a firm resolve to hold 00:03:17.858 --> 00:03:22.508 to my definition of what success looks like for my business, because 00:03:22.538 --> 00:03:24.968 I can be easily swayed by others. 00:03:25.533 --> 00:03:29.613 Number two, my personal brand is simply a means to an end. 00:03:29.913 --> 00:03:32.223 And that end is people. 00:03:32.643 --> 00:03:33.183 Period. 00:03:33.393 --> 00:03:37.683 It's not revenue, it's not fame, it's other people. 00:03:38.013 --> 00:03:42.358 And number three, the best conversations may take a couple of months or 00:03:42.388 --> 00:03:45.088 even a couple of years to develop. 00:03:45.628 --> 00:03:49.918 How do you stay grounded and focused on the things you feel called to do 00:03:49.918 --> 00:03:53.518 in your business even when you're hanging out with others in your same 00:03:53.518 --> 00:03:56.008 space who are doing amazing things? 00:03:57.719 --> 00:04:00.959 Thanks for joining me on this episode of the brand ed bullet. 00:04:01.109 --> 00:04:01.949 Good news. 00:04:01.979 --> 00:04:05.729 You don't have to scroll through the show notes to find links to any of the apps 00:04:05.729 --> 00:04:08.639 or other wins mentioned in this episode. 00:04:08.819 --> 00:04:11.729 Instead, just hop on my email list and you can get these 00:04:11.729 --> 00:04:14.249 four wins right in your inbox. 00:04:14.519 --> 00:04:18.489 Just go to robbyf.com/friday. 00:04:19.079 --> 00:04:22.259 I'd also love your help getting this into the hands of more people. 00:04:22.409 --> 00:04:26.639 So go and leave a review on apple podcast and then share this episode 00:04:26.639 --> 00:04:27.959 with somebody that you love. 00:04:28.469 --> 00:04:32.279 Feel free to dm me on instagram and share which when was your 00:04:32.279 --> 00:04:33.899 favorite from this episode. 00:04:34.229 --> 00:04:37.559 Have a great weekend and go and build a life giving- brand.