Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Finding the right word to use matters.
Whether you're writing copy for an email you're, alliterating
your sales page heading, or you're pulling a proposal together.
At least one time every day, I find my way to what's called the reverse
dictionary on onelook.com and you should definitely bookmark this gem.
Think of it as a no frills, geeky thesaurus on steroids.
With one looks reverse dictionary.
You can explore synonyms and related concepts like a typical thesaurus,
but you can also find words.
If you only know the definition, like quote before the flood,
that would be dinosaurs.
You can also get a list of words around a category, like green fruit.
After your mind, recovers from the genius of the reverse dictionary,
check out the one, look homepage for more power pack, insanity.
Like you can find phrases that contain the word winter.
Definitely go check out one look.com and use their reverse dictionary
Win number two, something a client recently asked.
A client recently asked for some help explaining the value he brings when
clients choose his consulting offer.
I took him through a series of prompts where we outlined his basic process.
Asked why each step matters and then identified three benefits, a
client enjoys when choosing him.
And finally we gave his process a differentiator score.
This becomes marketing content he can use to educate his audience
and differentiate himself from a host of other similar consultants.
Everybody has a process and often articulating your process clearly and
connecting it to benefits for your clients can skyrocket your business.
And give you a strong positioning.
Win number three, something to think about.
I want you to be on the lookout for this.
Be on the lookout for marketing that promises rest.
Try this for the next week or two.
Notice how many marketing messages like commercials or ads feature
someone stopping or resting?
That could be relaxing on the beach, enjoying a casual meal with friends,
curling up with a book on the couch.
You name it.
It's often attached to a quote.
You deserve it.
Success undertone.
What success are you pursuing right now in hopes of achieving more
rest and why is rest so elusive?
Win number four, something personal.
The more, I hang around peers and friends and colleagues in my same space.
The more, I get excited, but the more I have to come back
and just check in with myself.
I've got to check on these things.
Number one, I need to make sure I still have a firm resolve to hold
to my definition of what success looks like for my business, because
I can be easily swayed by others.
Number two, my personal brand is simply a means to an end.
And that end is people.
Period.
It's not revenue, it's not fame, it's other people.
And number three, the best conversations may take a couple of months or
even a couple of years to develop.
How do you stay grounded and focused on the things you feel called to do
in your business even when you're hanging out with others in your same
space who are doing amazing things?
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.