004 Sangram Vajre (GTM Partners) on The Uncharted Territory of a Chief Evangelist

Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus.

Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism, Internal and External Evangelism. Don’t forget to listen in on the advice Sangram gives on figuring out what works for you and what doesn't work. What an educational episode! We learned so much!

Takeaways:

• The most important thing a brand can have is trust and an evangelist that builds it. Companies do not have the luxury of not having somebody who has their trust.
• When you prove to your customers that they can trust your product, their loyalty can be bought way faster than you would think. Loyalty from a customer is mostly through transactional environments.
• There are two different types of evangelism, Internal and External Evangelism. Both external and internal evangelism always end up coming together and are increasingly internal as the company grew.
• For people who are wanting to become an evangelist, try not to underestimate the over-education that you will have to do internal enablement around it.
• When starting off as a Chief Evangelist, you want to make sure you document your journey and everything that happens in it because you never know when you're going back to it and how that's gonna help you in the future.
• As a beginner Chief Evangelist, you have to figure out what works for you and what doesn't work. Think about what level of evangelism are you going to be.

Quote of the Show:

• “I don't think you have a choice but to start building trust, and trust by definition can be built with humans, not with robots.” (05:07)

Links:

• LinkedIn: https://www.linkedin.com/in/sangramvajre/
• Website: https://gtmpartners.com/
• Book: MOVE: The 4-question Go-to-Market Framework and ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing For Dummies
• Podcast: https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337

Creators & Guests

Host

Ethan Beute

Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.