Agency Journey

Kevin Smith is the founder of SmashBrand — a package design and branding agency that has worked with the likes of G Fuel, Duracell, and 7-Eleven.

Learn how unique positioning, creative pricing, and data-driven approaches can help you generate more leads than you’re able to accept!

Show Notes

Topics discussed in the episode:
  • Going From a Lifestyle Business to Specialty Agency
  • Narrowing Your Focus For Long-Term Agency Growth
  • Driving Client Acquisition Without Outbound Sales
  • Differentiation and Positioning: 2 Weapons For Lead Generation
  • What to Do When You’re Losing Business to Competitors
  • The Role of Performance-Based Guarantees
  • Using Focus Group Data to Achieve Better Client Outcomes
  • Data-Driven Creative Design
  • Branding KPIs
  • Prospect Theory: Subjectivity = Risk, Data = Certainty
  • The Benefits of Outcome-Based Pricing
  • Pattern-Recognition as a Growth Skill
  • Playing to The Strengths of Each Co-Founder
  • Overcoming Chaos During Agency Scaling
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Resources mentioned in this episode:

What is Agency Journey?

How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?

How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?

Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.

Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.

Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.

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