WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:15.973 --> 00:00:19.963 Monday meetings, Tuesday meetings, Wednesday meetings. 00:00:20.263 --> 00:00:24.313 Meetings litter, your calendar, one meeting zooms by and 00:00:24.313 --> 00:00:25.993 the next one comes knocking. 00:00:25.993 --> 00:00:26.713 I get it. 00:00:26.743 --> 00:00:29.563 Tsums by zoom, anyone Bueller. 00:00:29.893 --> 00:00:34.933 We'll meet Hugo Hugo hooks into your calendar to create a little universe 00:00:35.173 --> 00:00:40.183 where your calendar meeting notes, tasks, and favorite apps connect. 00:00:40.843 --> 00:00:44.413 You go does four things well for you, number one, it bundles. 00:00:44.413 --> 00:00:48.223 Well, it bundles your meeting notes, your meeting, agendas, your 00:00:48.223 --> 00:00:50.473 task, and to do's all together. 00:00:50.833 --> 00:00:51.943 It does collaboration. 00:00:51.943 --> 00:00:56.173 Well, it allows you to share and collab with others in the meeting. 00:00:56.593 --> 00:00:57.733 It does search. 00:00:57.733 --> 00:01:02.503 Well, it will find what you need fast with a Google like search function. 00:01:02.903 --> 00:01:03.623 Integration. 00:01:04.253 --> 00:01:08.603 You go integrates things after the meeting, it pushes things to slack. 00:01:08.633 --> 00:01:12.233 It can push to Trello, to zoom and lots more. 00:01:12.533 --> 00:01:13.463 One more thing. 00:01:13.463 --> 00:01:17.483 There's a free forever plan for teams under 10 people. 00:01:17.603 --> 00:01:20.453 That's perfect for your personal brand business. 00:01:20.693 --> 00:01:25.643 So stop scrambling between Google docs, calendar notes to do list in 00:01:25.673 --> 00:01:29.573 zoom recordings, trying to find your stuff from that one important meeting. 00:01:29.933 --> 00:01:31.883 And the other one and the next meeting. 00:01:32.283 --> 00:01:33.903 Do Hugo instead. 00:01:34.533 --> 00:01:38.343 What's your biggest challenge, keeping track of your meeting, agendas and notes, 00:01:38.403 --> 00:01:41.463 and two dues email me and let me know. 00:01:41.863 --> 00:01:43.843 If there's a resource I can point you to. 00:01:43.963 --> 00:01:44.893 I certainly will. 00:01:45.293 --> 00:01:48.433 Win number two, something a client recently asked. 00:01:48.833 --> 00:01:52.253 A client recently asked for help generating more leads for his 00:01:52.253 --> 00:01:54.293 personal brand consulting business. 00:01:54.893 --> 00:01:57.563 We worked through some marketing moves he could make, but then I 00:01:57.563 --> 00:02:01.643 asked, what about your existing clients who already love you? 00:02:02.043 --> 00:02:07.473 It's common to chase after new leads, or like I say, it's coming to chase after 00:02:07.473 --> 00:02:10.743 new folks and neglect the existing fans. 00:02:11.043 --> 00:02:14.793 So we walked through an exercise to create a new revenue generating 00:02:14.823 --> 00:02:18.153 opportunities for existing clients. 00:02:18.393 --> 00:02:22.143 So one question from this exercise we use is this. 00:02:22.347 --> 00:02:26.667 What could you offer to increase the speed of a result? 00:02:27.237 --> 00:02:29.517 Your existing clients want. 00:02:29.997 --> 00:02:31.407 So I'll ask you the same thing. 00:02:31.407 --> 00:02:35.847 What's one thing you could offer your existing consulting or coaching. 00:02:36.087 --> 00:02:40.017 Our training clients to speed up a result that they want. 00:02:40.647 --> 00:02:41.697 Email me back. 00:02:41.697 --> 00:02:43.707 So you don't get tempted to procrastinate. 00:02:43.737 --> 00:02:44.577 Let me know. 00:02:44.577 --> 00:02:47.127 And maybe I can help you hold your feet to the fire. 00:02:47.427 --> 00:02:49.737 Plus your feedback always makes me better. 00:02:50.137 --> 00:02:52.417 Win number three, something to think about 00:02:52.817 --> 00:02:54.677 Find your uniqueness. 00:02:54.677 --> 00:02:59.597 That's a popular mantra that gets bounced around in the personal branding space. 00:02:59.867 --> 00:03:01.487 There's just one problem. 00:03:01.887 --> 00:03:03.447 Just because it's unique. 00:03:03.477 --> 00:03:05.607 Does it make it valuable? 00:03:06.027 --> 00:03:06.687 Ouch. 00:03:07.087 --> 00:03:12.127 Just because something is unique, does not inherently make that thing valuable. 00:03:12.397 --> 00:03:16.717 Like much in the personal brand space, it appeals to your narcissism. 00:03:16.747 --> 00:03:20.077 It quickly turns personal branding into kind of a selfie. 00:03:20.497 --> 00:03:24.127 But if you're wanting to grow a personal brand business, you'll 00:03:24.127 --> 00:03:29.070 want to flip that camera around, get it from selfie to customer. 00:03:29.300 --> 00:03:30.050 What do you think? 00:03:30.050 --> 00:03:33.950 Is there a distinction between being unique for the benefit of me? 00:03:34.370 --> 00:03:37.070 And being unique for the benefit of others. 00:03:37.070 --> 00:03:40.280 I'd love to hear your thoughts, email me back and let me know. 00:03:40.680 --> 00:03:42.730 Win number four, something personal. 00:03:43.130 --> 00:03:47.720 I was on one of my walks recently and it heard an insightful question, 00:03:47.720 --> 00:03:49.490 especially for personal brands. 00:03:50.000 --> 00:03:50.900 Here's the question. 00:03:50.960 --> 00:03:52.970 What pain have you walked through? 00:03:53.370 --> 00:03:58.320 I immediately went to my previous job loss or job losses. 00:03:58.470 --> 00:04:00.090 Did you know that I've lost my job? 00:04:00.120 --> 00:04:03.510 Not once, not twice, but three different times. 00:04:03.930 --> 00:04:06.990 The first two job losses came at startup companies. 00:04:07.170 --> 00:04:11.580 In fact, the first was circumstantial it's when nine 11 essentially wiped 00:04:11.580 --> 00:04:13.500 out our whole industry and market. 00:04:13.860 --> 00:04:15.540 The second was a profit play. 00:04:15.540 --> 00:04:19.920 Some investors in the company got the product to a certain valuation. 00:04:20.340 --> 00:04:23.190 Then they fired everybody and sold it off and made money. 00:04:23.760 --> 00:04:26.130 The last one, however, hurt the most. 00:04:26.820 --> 00:04:28.620 Everything got caught in the wake. 00:04:28.860 --> 00:04:31.620 Me, my wife, my three kids. 00:04:32.070 --> 00:04:36.180 Tears, anger fights, loneliness, fear loss. 00:04:36.540 --> 00:04:40.470 It brought me a rather drug me to an important crossroads though. 00:04:40.870 --> 00:04:42.850 Who am I without this role? 00:04:43.120 --> 00:04:44.830 Title or occupation? 00:04:45.230 --> 00:04:45.800 What's left. 00:04:45.800 --> 00:04:49.130 When what you've worn for more than a decade gets stripped away. 00:04:49.530 --> 00:04:51.240 Fast forward to today. 00:04:51.490 --> 00:04:54.340 I have a personal brand where I help coaches, consultants and 00:04:54.340 --> 00:04:58.630 trainers start a personal brand business worth giving their life to. 00:04:59.200 --> 00:05:02.470 It's about reproducing leaders who are life giving. 00:05:02.860 --> 00:05:07.300 Because when you strip it all away, whatever my job, title or occupation, 00:05:07.330 --> 00:05:10.210 that's what I want to give my life to. 00:05:10.610 --> 00:05:12.830 Reproducing life-giving leaders. 00:05:13.230 --> 00:05:16.200 What pain have you walked through and how does that show up in 00:05:16.200 --> 00:05:18.000 your personal brand business? 00:05:18.400 --> 00:05:22.450 I would love to hear your response, email me back and let me know. 00:05:26.320 --> 00:05:29.620 Thanks for joining me on this episode of the brand Brand ed bullet. 00:05:30.040 --> 00:05:30.730 Good news. 00:05:30.760 --> 00:05:33.130 You don't have to scroll through the show notes to find 00:05:33.130 --> 00:05:34.480 the links to any of the apps. 00:05:34.510 --> 00:05:35.620 apps or other wins. 00:05:35.620 --> 00:05:36.910 mentioned in this episode. 00:05:37.480 --> 00:05:40.300 Instead, just hop on my email list and you can get these 00:05:40.300 --> 00:05:42.490 four wins right in your inbox. 00:05:42.940 --> 00:05:46.450 Just go to Robbyf.com/friday. 00:05:46.610 --> 00:05:50.870 That's R O B B Y F.com/friday. 00:05:50.870 --> 00:05:54.110 I'd also love your help getting this into the hands of more people. 00:05:54.230 --> 00:05:57.725 So go and leave a review on apple podcast and then share. 00:05:57.755 --> 00:05:59.555 Share this episode with somebody you love. 00:05:59.970 --> 00:06:00.840 Feel free to DM. 00:06:00.870 --> 00:06:04.560 On me on instagram and share which when was your favorite from this episode. 00:06:04.830 --> 00:06:07.800 Have a great weekend and go and build a life-giving brand.