1
00:00:01,076 --> 00:00:05,299
Hello again everybody and welcome back to
the accelerator with Michael Conniff.

2
00:00:05,299 --> 00:00:06,020
That's me.

3
00:00:06,020 --> 00:00:07,881
I'm here with Kurt Long.

4
00:00:07,881 --> 00:00:10,323
His latest venture is Bunker.

5
00:00:10,444 --> 00:00:15,308
Um, but he has a long, long career,
decades of, uh, successful startups.

6
00:00:15,308 --> 00:00:20,452
And I think maybe he can help us figure
out how you can improve your chances for

7
00:00:20,452 --> 00:00:21,073
that.

8
00:00:21,073 --> 00:00:23,415
Remember where I first I should say
welcome Kurt.

9
00:00:23,415 --> 00:00:24,595
Great to have you.

10
00:00:25,270 --> 00:00:28,545
Thanks for having me on Michael, it's
great to be on the accelerator.

11
00:00:29,120 --> 00:00:30,780
coming to us from St.

12
00:00:30,780 --> 00:00:33,161
Pete in Florida, St.

13
00:00:33,161 --> 00:00:33,761
Petersburg.

14
00:00:33,761 --> 00:00:40,703
So I also wanna let everyone know that we
are a sub stack subscription service.

15
00:00:40,703 --> 00:00:43,124
You can get us sent directly to your email
box.

16
00:00:43,124 --> 00:00:45,864
About 8,000 plus people do that.

17
00:00:45,944 --> 00:00:49,926
You can also find us on YouTube and
Spotify with audio and video, and then on

18
00:00:49,926 --> 00:00:56,247
all the major audio platforms, including
Audible, Amazon, Apple, and so on and so

19
00:00:56,247 --> 00:00:56,880
forth.

20
00:00:56,880 --> 00:00:58,680
So great to have you.

21
00:00:58,680 --> 00:01:04,042
We've done over a hundred of these and
Kurt is a multiple successful

22
00:01:04,042 --> 00:01:05,323
entrepreneur.

23
00:01:05,323 --> 00:01:09,224
Let me start first though, by asking you
about Bunker.

24
00:01:09,864 --> 00:01:15,386
And I understand this is a venture you're
doing with your sons, but tell us a little

25
00:01:15,386 --> 00:01:15,826
about it.

26
00:01:15,826 --> 00:01:18,227
And I should spell it B-U-N-K-R.

27
00:01:18,287 --> 00:01:19,767
So tell us about Bunker.

28
00:01:20,346 --> 00:01:20,546
Yeah.

29
00:01:20,546 --> 00:01:22,807
And it's at B-U-N-K-R dot life.

30
00:01:23,207 --> 00:01:27,569
And the idea, the vision is to build the
most trusted network of people in the

31
00:01:27,569 --> 00:01:33,872
world, people that are legitimate,
law-abiding people, and through our

32
00:01:33,872 --> 00:01:39,294
design, patent pending technology, as well
as our business processes, we have

33
00:01:39,334 --> 00:01:44,136
customers in 35 countries using the
platform from entrepreneurs, physicians,

34
00:01:44,136 --> 00:01:48,377
doctors, mothers, fathers, everything you
can think of.

35
00:01:48,926 --> 00:01:56,532
And, you know, it's a relief from too many
platforms that you use for messaging that

36
00:01:56,532 --> 00:02:03,377
interconnect, that have fraudsters and
imposters and all kinds of crime and cyber

37
00:02:03,377 --> 00:02:04,638
crime associated with them.

38
00:02:04,638 --> 00:02:10,263
So the idea is that Bunker is the most
trusted platform in the world for the

39
00:02:10,263 --> 00:02:11,063
public.

40
00:02:11,103 --> 00:02:14,365
And then we include things like Password
Manager and Secure.

41
00:02:14,931 --> 00:02:18,861
secure cloud so that people have that no
matter where they go, whether on the

42
00:02:18,861 --> 00:02:22,289
bunker network or not, they have all their
most personal information with them.

43
00:02:22,952 --> 00:02:28,944
So because I love the metaphor, so these
are the people you wanna be in the bunker

44
00:02:28,944 --> 00:02:31,742
with, it sounds like, right?

45
00:02:31,742 --> 00:02:32,123
that's it.

46
00:02:32,123 --> 00:02:33,645
Yeah, I mean, so that's right.

47
00:02:35,213 --> 00:02:37,696
So, describe those people to me.

48
00:02:37,877 --> 00:02:42,745
And also I think this, what's interesting
about this is the selection process and

49
00:02:42,745 --> 00:02:44,788
who gets in and who doesn't.

50
00:02:45,670 --> 00:02:49,135
So, explain that if you could, Kurt.

51
00:02:49,666 --> 00:02:50,966
Sure.

52
00:02:50,966 --> 00:02:56,327
We have most, it's really about people
that care about each other.

53
00:02:56,327 --> 00:02:57,668
That's the common denominator.

54
00:02:57,668 --> 00:03:02,589
When we do focus groups, when we talk to
people directly, we look at social media

55
00:03:02,589 --> 00:03:10,532
posts, it's always about I invited these
people to join Bunker because I care about

56
00:03:10,532 --> 00:03:11,232
them.

57
00:03:11,272 --> 00:03:15,153
So when you think about that, a lot of
times that's your family, it's your

58
00:03:15,153 --> 00:03:16,778
extended family.

59
00:03:16,778 --> 00:03:18,759
with coaches and agents.

60
00:03:18,759 --> 00:03:21,201
We have coaches and agents on the
platform.

61
00:03:21,261 --> 00:03:24,923
It's the people that they're coaching,
they're players, if you will.

62
00:03:25,344 --> 00:03:30,668
It's people, it's the people that take
care of you in your household.

63
00:03:30,908 --> 00:03:37,233
It's just the normal people that you care
about in your life, your closest friends,

64
00:03:37,233 --> 00:03:39,395
the people you trust the most.

65
00:03:39,495 --> 00:03:43,197
What we've seen, if we can get people
using Bunker and-

66
00:03:43,278 --> 00:03:47,760
using mostly the messaging, but also file
storage and password management.

67
00:03:48,041 --> 00:03:51,063
It's been an interesting dynamic to listen
to them talk.

68
00:03:51,063 --> 00:03:54,646
We have, for example, I had introduced
neighbors to it.

69
00:03:54,646 --> 00:03:55,726
They live in Switzerland.

70
00:03:55,726 --> 00:04:01,691
And when they went back to Zurich, we
instantly had 22 customers in Switzerland.

71
00:04:01,691 --> 00:04:04,513
And we're like, Daniel, Renata, what
happened?

72
00:04:04,513 --> 00:04:08,876
Well, we invited all these other people to
join us because we love the product so

73
00:04:08,876 --> 00:04:09,056
much.

74
00:04:09,056 --> 00:04:10,717
And we want them to be protected as well.

75
00:04:10,717 --> 00:04:11,506
So that's a...

76
00:04:11,506 --> 00:04:14,857
a really typical story that we get.

77
00:04:15,496 --> 00:04:21,703
So is it, would you describe it as a, is
it a social media platform?

78
00:04:22,346 --> 00:04:24,926
No, it's really a messaging platform.

79
00:04:24,926 --> 00:04:28,127
And if it is social media, like we'll
create groups.

80
00:04:28,667 --> 00:04:33,869
I just, some people have hesitated in my
extended family and I'm in my really

81
00:04:33,869 --> 00:04:34,729
extended family.

82
00:04:34,729 --> 00:04:40,551
When you get out there a couple of levels
and they have come around to it.

83
00:04:40,671 --> 00:04:44,492
And we do exchange pictures, we exchange
documents and things on it.

84
00:04:44,492 --> 00:04:49,633
So you absolutely can do that, but it's
really meant to be kind of a private

85
00:04:49,633 --> 00:04:50,673
space.

86
00:04:50,698 --> 00:04:53,379
where you can share the most important
information of your life.

87
00:04:53,379 --> 00:04:58,281
And sometimes if that's pictures or
videos, then absolutely, you share those

88
00:04:58,281 --> 00:04:59,241
with the people that you love.

89
00:04:59,241 --> 00:05:04,684
But it's not, I guess the distinction I'm
making, Michael, is it's not for all to

90
00:05:04,684 --> 00:05:05,104
see.

91
00:05:05,104 --> 00:05:09,746
It's only the people that you've invited
or they've invited you and you accept

92
00:05:09,746 --> 00:05:12,987
their invitation that you have connected.

93
00:05:12,987 --> 00:05:16,689
And that means you've known them before
they're in your contacts or you met them

94
00:05:16,689 --> 00:05:17,990
and gave them your phone number.

95
00:05:18,408 --> 00:05:23,072
So with Bunker, as opposed to Facebook or
any other social media platform where

96
00:05:23,072 --> 00:05:27,035
you're basically trying to build a
following, you're trying to make

97
00:05:27,035 --> 00:05:28,336
connections.

98
00:05:29,157 --> 00:05:36,003
Bunker is, if it's limited to the people
you care about, that's not going to be,

99
00:05:36,003 --> 00:05:38,485
you know, maybe it'll be 10,000 people.

100
00:05:38,485 --> 00:05:40,907
It'll be more likely to be 10 people than
10,000.

101
00:05:41,588 --> 00:05:44,831
So how, so what's the business model for
that?

102
00:05:44,831 --> 00:05:45,991
How do you make money?

103
00:05:46,770 --> 00:05:50,531
Um, we pay for license for it and there's
a couple of different versions just to

104
00:05:50,531 --> 00:05:53,373
encourage, uh, just to encourage adoption.

105
00:05:53,373 --> 00:05:58,015
Right now we have a version that's 99
cents and then people typically upgrade to

106
00:05:58,015 --> 00:05:58,855
a dollar a month.

107
00:05:58,855 --> 00:06:01,276
So it's about $12 a year.

108
00:06:01,496 --> 00:06:06,539
And we have, uh, people get started on
that 99 cent version and it's, uh, mostly

109
00:06:06,539 --> 00:06:11,101
storage, but there's other components of
the, of the more expensive version that

110
00:06:11,101 --> 00:06:13,281
has them upgrade and it's worked out
great.

111
00:06:13,700 --> 00:06:17,686
And how many, can you tell us about your
user base at this point and how long

112
00:06:17,686 --> 00:06:18,727
you're going?

113
00:06:19,628 --> 00:06:24,552
a few thousand users and we launched it on
the App Store in October.

114
00:06:25,694 --> 00:06:30,719
And, you know, for whatever reason it's,
it's taken off in all these countries

115
00:06:30,719 --> 00:06:35,863
around the world, literally Africa, the
middle East, all over Asia.

116
00:06:35,863 --> 00:06:42,189
I know Japan's part of that, but we have a
big block of users in Japan and Turkey.

117
00:06:42,834 --> 00:06:47,458
Australia, North America, South America,
for whatever reasons, it's blossomed

118
00:06:47,458 --> 00:06:48,599
globally.

119
00:06:49,580 --> 00:06:51,181
And it's been a lot of fun.

120
00:06:51,932 --> 00:06:57,619
And so, so you can, is there any way that
you can talk to people you don't know?

121
00:07:00,118 --> 00:07:05,059
It's really meant for people that know one
another, that you connect through your

122
00:07:05,059 --> 00:07:07,620
contacts and you invite those contacts.

123
00:07:07,620 --> 00:07:11,721
Now they can make introductions for you,
but it's really meant to be secure and

124
00:07:11,721 --> 00:07:12,701
private.

125
00:07:12,701 --> 00:07:15,962
And that's why I call it the most trusted
platform in the world.

126
00:07:15,962 --> 00:07:19,323
And we want to make it the biggest, most
trusted platform in the world.

127
00:07:19,323 --> 00:07:24,164
We're on our way to doing that, but it's
the most trusted platform in the world for

128
00:07:24,164 --> 00:07:28,245
people that care about each other and are
legitimate law-abiding people.

129
00:07:29,050 --> 00:07:30,396
Law abiding seems to come up.

130
00:07:30,396 --> 00:07:32,223
Do you actually do police checks?

131
00:07:34,002 --> 00:07:39,023
So with most of these secret messengers,
and when I say most, all the secret

132
00:07:39,023 --> 00:07:43,745
messengers that you could think of like
Snapchat has disappearing messages, Signal

133
00:07:43,745 --> 00:07:49,786
has disappearing messages, WhatsApp, they
really don't cooperate with law

134
00:07:49,786 --> 00:07:54,708
enforcement and that also means that it
attracts an incredible amount of criminal

135
00:07:54,708 --> 00:07:55,668
elements.

136
00:07:55,788 --> 00:08:00,698
So on these messaging platforms, the
criminal element is

137
00:08:00,698 --> 00:08:01,478
everywhere.

138
00:08:01,478 --> 00:08:02,598
It's pervasive.

139
00:08:02,598 --> 00:08:06,780
In fact, I would assert that in many of
these platforms, they've taken over.

140
00:08:06,780 --> 00:08:11,202
Famously Telegram, for example, they have
Russian Killnet running.

141
00:08:11,202 --> 00:08:16,144
I hate to bring that vibe to it, but
Russian Killnet runs a big group, 100,000

142
00:08:16,465 --> 00:08:19,106
people that brag about their terror.

143
00:08:19,106 --> 00:08:22,007
So you're kind of commingling with those
people.

144
00:08:22,207 --> 00:08:26,549
And those people on most of these
platforms can come right to you or your

145
00:08:26,549 --> 00:08:27,549
loved ones.

146
00:08:27,670 --> 00:08:32,974
So when you hear a horror story,
literally, a friend of ours, their child,

147
00:08:33,335 --> 00:08:39,220
eight years old, downloaded one of these
secret messengers, started interacting

148
00:08:39,220 --> 00:08:42,463
with someone in the Department of Homeland
Security came to the house and said, do

149
00:08:42,463 --> 00:08:47,568
you realize your child is interacting with
a pedophile and has arranged to meet him?

150
00:08:47,989 --> 00:08:50,470
And that's a really typical story out
there.

151
00:08:50,491 --> 00:08:53,693
And so bunker is the opposite of that.

152
00:08:53,942 --> 00:08:59,665
And we're so by policy while we've never
had to do it yet We will cooperate with

153
00:08:59,665 --> 00:09:07,509
law enforcement if there is a subpoena Or
or a warrant if you will and by the time

154
00:09:07,509 --> 00:09:11,691
that you provide a phone number You
provide a payment method even if it's 99

155
00:09:11,691 --> 00:09:17,575
cents and you realize that this is for
legitimate people law-abiding people The

156
00:09:17,575 --> 00:09:21,957
bad people do not want to be part of our
network and they stay on the snapchats and

157
00:09:21,957 --> 00:09:22,957
the signal

158
00:09:22,978 --> 00:09:29,619
the WhatsApps, the Telegram and these
other networks that really criminals are

159
00:09:29,619 --> 00:09:30,741
flourishing on.

160
00:09:31,220 --> 00:09:35,482
You know, I used to teach social media at
the Isaacson School in Colorado.

161
00:09:35,702 --> 00:09:41,105
And, um, I remember having students come
in and say, well, you know, I have.

162
00:09:41,325 --> 00:09:45,947
12 people, you know, that, that I'm
connected to on Facebook.

163
00:09:46,528 --> 00:09:49,129
And I was like, you know, why so few?

164
00:09:49,129 --> 00:09:51,591
It's like, oh, those are the people I
know.

165
00:09:53,832 --> 00:09:58,094
My response would be, well, you're going
to have a really small Facebook group,

166
00:09:58,094 --> 00:09:59,996
but, but if you start out.

167
00:09:59,996 --> 00:10:08,601
with that as the goal, then it seems to me
that you can set this up to be sort of a

168
00:10:08,601 --> 00:10:11,103
meaningful communications platform.

169
00:10:11,103 --> 00:10:13,864
Having said that, and I know you're a
smart entrepreneur and you've been

170
00:10:13,864 --> 00:10:18,948
successful in a lot of businesses, which
we'll talk about, how do you scale this?

171
00:10:18,948 --> 00:10:20,088
How do you grow this?

172
00:10:20,088 --> 00:10:23,550
Does it just stay as effectively an email
platform?

173
00:10:23,550 --> 00:10:25,442
What happens to it moving forward?

174
00:10:25,442 --> 00:10:29,503
it's got, you know, it has the password
manager, secure cloud storage notes.

175
00:10:29,823 --> 00:10:35,885
And then on the, you know, on the B2B
side, um, we're great fit for financial

176
00:10:35,885 --> 00:10:42,367
services firms and for healthcare, because
in those markets, those are regulated

177
00:10:42,367 --> 00:10:43,127
industries.

178
00:10:43,127 --> 00:10:47,788
So what I described is kind of legal due
process and those industries that's

179
00:10:47,788 --> 00:10:48,468
required.

180
00:10:48,468 --> 00:10:52,569
So the sec, the securities exchange
commission has come in and find.

181
00:10:53,226 --> 00:10:57,567
wealth managers, banks, financial services
company that are using the secret

182
00:10:57,567 --> 00:10:58,387
messengers.

183
00:10:58,387 --> 00:10:59,287
Why?

184
00:10:59,348 --> 00:11:04,629
Well, because it's perfect for insider
trading and they can't police that.

185
00:11:04,749 --> 00:11:10,491
And so they've literally fined them about
$2.5 billion and Bunker is compliant with

186
00:11:10,491 --> 00:11:11,411
record keeping.

187
00:11:11,411 --> 00:11:15,773
So when you start looking at the business
model, we've got this great customer base

188
00:11:15,773 --> 00:11:18,573
that's growing on the public side.

189
00:11:18,590 --> 00:11:22,511
And now we can connect that with wealth
advisors and healthcare companies in

190
00:11:22,511 --> 00:11:22,971
healthcare.

191
00:11:22,971 --> 00:11:23,371
It's HIPAA.

192
00:11:23,371 --> 00:11:27,652
So in the UK, it's things like the
Financial Conduct Authority.

193
00:11:27,672 --> 00:11:33,614
These markets that have your most
sensitive information, they require what I

194
00:11:33,614 --> 00:11:34,774
described.

195
00:11:34,774 --> 00:11:36,494
Otherwise you'll be fined.

196
00:11:36,494 --> 00:11:42,476
So we see it as a really great market for
this idea of a trusted network.

197
00:11:42,476 --> 00:11:46,817
Well, when you're handling healthcare
information or your finances, for sure you

198
00:11:46,817 --> 00:11:47,937
want trust.

199
00:11:48,170 --> 00:11:53,578
We see it as unlimited because everybody's
going to have health, everybody's going to

200
00:11:53,578 --> 00:11:55,900
have healthcare and everybody's going to
have finances.

201
00:11:55,900 --> 00:12:01,404
You know, it actually reminds me of the
way email got started, which I once did a,

202
00:12:02,325 --> 00:12:08,651
this is really going to date me, but in
1989, I did a big study about email use

203
00:12:08,651 --> 00:12:13,836
and adoption for Pacific Bell, a company
that is Pacific Bell, still there.

204
00:12:13,836 --> 00:12:20,682
I think maybe it is, but yeah, it's one of
the, one of the baby, the infamous baby

205
00:12:20,682 --> 00:12:21,503
bells.

206
00:12:21,603 --> 00:12:22,323
But.

207
00:12:23,280 --> 00:12:28,544
And people were expecting that the usage
would be copy, serve and source and online

208
00:12:28,544 --> 00:12:31,867
services that were kind of generally open
to everybody.

209
00:12:31,947 --> 00:12:37,131
It turned out that email usage was almost
entirely, was dominated actually by IBM

210
00:12:37,131 --> 00:12:40,733
profs system, P R O F S.

211
00:12:41,494 --> 00:12:41,834
Yeah.

212
00:12:41,834 --> 00:12:47,259
And the vast majority, which in apropos
your company bunker, which meant those

213
00:12:47,259 --> 00:12:48,819
networks were closed.

214
00:12:49,008 --> 00:12:49,368
Right?

215
00:12:49,368 --> 00:12:50,948
Not everybody could join them.

216
00:12:51,008 --> 00:12:55,429
They all ran on IBM, which meant you had
to have an IBM and so on and so forth.

217
00:12:55,429 --> 00:12:58,650
So it's a little bit of a back to the
future, but I wanted to ask you, Kurt,

218
00:12:58,650 --> 00:13:04,072
specifically, you've done a number of
companies and I think this bunker is a

219
00:13:04,072 --> 00:13:10,053
great example of sort of talking to a very
experienced entrepreneur about how you

220
00:13:10,053 --> 00:13:14,615
start something that at least, you know,
has, has the potential for success.

221
00:13:14,715 --> 00:13:18,060
And so my question to you would be what.

222
00:13:18,060 --> 00:13:24,812
What did you see about this opportunity
that intrigued you?

223
00:13:24,812 --> 00:13:26,075
That was interesting.

224
00:13:26,075 --> 00:13:31,283
And also maybe tell us about the role of
your sons in this process.

225
00:13:31,542 --> 00:13:33,283
Yep.

226
00:13:33,283 --> 00:13:41,689
So it was, uh, we had sold fair warning,
um, it sold completely at the end of 2019.

227
00:13:42,711 --> 00:13:48,095
So we were, uh, fair, fair warning
protected electronic health records.

228
00:13:48,095 --> 00:13:55,121
And I invented patented software that
secured patient information and electronic

229
00:13:55,121 --> 00:14:00,345
health records, um, way ahead of everyone
else.

230
00:14:00,345 --> 00:14:01,186
In other words.

231
00:14:01,186 --> 00:14:08,287
kind of foresaw that cybercrime and
criminals would hit healthcare way before

232
00:14:08,287 --> 00:14:10,648
others thought that would happen.

233
00:14:10,808 --> 00:14:16,530
So we wound up with about 60% of the US
market in terms of patient coverage,

234
00:14:17,110 --> 00:14:18,690
hospitals, clinics.

235
00:14:19,371 --> 00:14:23,912
It was a great business, very profitable,
grew fast.

236
00:14:24,372 --> 00:14:30,333
And after 15 years, our entire family was
involved in it for the last 10.

237
00:14:30,998 --> 00:14:31,998
running it.

238
00:14:31,998 --> 00:14:33,420
And we sold that.

239
00:14:33,420 --> 00:14:39,085
And it went through a transaction to main
sale partners out of San Francisco.

240
00:14:39,125 --> 00:14:46,852
We sold most of it and then in totality to
Improvada and who's the PE there's Toma

241
00:14:46,852 --> 00:14:51,836
Bravo, one of the biggest PE companies in
the software space in the world.

242
00:14:52,117 --> 00:14:55,520
And so that was what else could I share
with you about that, Michael, that might

243
00:14:55,520 --> 00:14:57,144
be of interest to your audience?

244
00:14:57,144 --> 00:15:01,367
I'm just wondering, so you saw, you sort
of identified a need.

245
00:15:01,367 --> 00:15:01,987
It's interesting.

246
00:15:01,987 --> 00:15:06,390
I think these are two different things
because you identified a need, something

247
00:15:06,390 --> 00:15:10,412
you saw coming, you even patented software
to address it.

248
00:15:10,773 --> 00:15:14,335
In this case, email is not a new idea.

249
00:15:14,335 --> 00:15:16,096
It's actually sort of the opposite.

250
00:15:16,096 --> 00:15:19,017
It's been around for really, at least
since the eighties.

251
00:15:19,538 --> 00:15:22,128
If not going back to ARPANET, right.

252
00:15:22,128 --> 00:15:29,130
So it's been around, it's been exploited
to death, everything from Yahoo mail to

253
00:15:29,370 --> 00:15:32,871
WhatsApp and what Facebook and direct
messaging does.

254
00:15:33,212 --> 00:15:40,134
But you sort of saw an opportunity because
of what, I'm putting words in your mouth,

255
00:15:40,134 --> 00:15:42,755
because of what email wasn't doing
anymore.

256
00:15:43,395 --> 00:15:44,202
Is that fair?

257
00:15:44,202 --> 00:15:46,003
yeah, it's not just email.

258
00:15:46,003 --> 00:15:49,224
Email's inherently insecure.

259
00:15:49,224 --> 00:15:53,546
So like, it's not, you can't use it in
regulated industries.

260
00:15:53,546 --> 00:15:57,888
Like that's not, you cannot send
healthcare information with email, you

261
00:15:57,888 --> 00:16:02,049
really can't send financial information
with email.

262
00:16:02,110 --> 00:16:04,191
So email's inherently insecure.

263
00:16:04,191 --> 00:16:10,913
So you kind of have, I'd call it just
these ways to communicate and...

264
00:16:11,830 --> 00:16:15,950
So I'm going to take email off the table a
little bit and just say like texting.

265
00:16:17,171 --> 00:16:21,972
Texting, you're leaving yourself, you're
still an open network.

266
00:16:21,972 --> 00:16:27,454
So every time that there is a breach on
the dark web, whenever you, let's say you

267
00:16:27,454 --> 00:16:30,995
see there's a giant breach and like, what
does that mean to me?

268
00:16:30,995 --> 00:16:35,256
And let's say it's a big giant
hospitality, I won't name any companies,

269
00:16:35,256 --> 00:16:37,556
but just about all of them have been
breached.

270
00:16:37,556 --> 00:16:39,237
What does that mean to me?

271
00:16:39,477 --> 00:16:41,678
Well, your data's in there.

272
00:16:41,678 --> 00:16:49,180
and they take your name, your email
address, often your cell phone number.

273
00:16:49,240 --> 00:16:53,161
And then if they have a password, uh,
associated with the hospital, they'll say

274
00:16:53,161 --> 00:16:56,382
it's a hotel chain that goes to the dark
web.

275
00:16:56,522 --> 00:17:00,063
And then they just attack you from the
dark web.

276
00:17:00,283 --> 00:17:02,223
That's where you get these texts that come
in.

277
00:17:02,223 --> 00:17:05,084
You're like, Oh, Hey, how did they get my
text?

278
00:17:05,084 --> 00:17:06,385
How'd they get my number?

279
00:17:06,385 --> 00:17:10,125
Well, it's been, it's been put on the dark
web and sold.

280
00:17:10,362 --> 00:17:14,464
And you don't have to have an invitation
process or anything to receive

281
00:17:14,464 --> 00:17:16,545
communication on text.

282
00:17:16,625 --> 00:17:20,947
So you're just going to get all these
different, anything from your Amazon

283
00:17:20,947 --> 00:17:25,050
package has shipped, all we need you to do
is enter your credit card number, or you

284
00:17:25,050 --> 00:17:28,772
might say, well, why am I getting all
these political messages?

285
00:17:28,772 --> 00:17:32,493
Chances are they've even been sold or even
come through the dark web.

286
00:17:32,534 --> 00:17:37,756
So like the texting thing, that's just
opening yourself up to like all these

287
00:17:37,756 --> 00:17:40,222
different imposter and phishing attacks.

288
00:17:40,222 --> 00:17:44,123
And then it's also, you can't use that in
regulated industries as well.

289
00:17:44,243 --> 00:17:49,325
And so there was no, I started using all
those platforms after fair warning.

290
00:17:49,626 --> 00:17:52,707
And, uh, you have this realization like,
Oh wow.

291
00:17:52,707 --> 00:18:00,290
So all of the messaging platforms that we
use are either subject to like data

292
00:18:00,290 --> 00:18:04,812
collection and people would just collect
our data, uh, or they're inherently

293
00:18:04,812 --> 00:18:08,726
insecure with imposters, um, or, um.

294
00:18:08,726 --> 00:18:12,228
They're literally in use by criminals.

295
00:18:12,228 --> 00:18:15,971
And I wanted something that I could 100%
trust.

296
00:18:15,971 --> 00:18:20,194
And we just built it out and knew that
it's trust and no one's going to message

297
00:18:20,194 --> 00:18:24,077
me unless I knew them and accepted the
invitation.

298
00:18:24,077 --> 00:18:27,580
And it's a 100% trusted network.

299
00:18:28,020 --> 00:18:28,661
And it's worked.

300
00:18:28,661 --> 00:18:29,781
People love it.

301
00:18:30,622 --> 00:18:32,777
And how many companies have you founded?

302
00:18:32,777 --> 00:18:34,203
What number is Bunker?

303
00:18:34,914 --> 00:18:35,639
Four.

304
00:18:36,684 --> 00:18:44,968
And so before you started the first one,
were you driven to be an entrepreneur?

305
00:18:44,968 --> 00:18:46,789
Did you have a day job?

306
00:18:47,249 --> 00:18:51,772
I'm sort of trying to get at, you know,
sort of what are the qualities of a

307
00:18:51,772 --> 00:18:55,594
successful entrepreneur, because you've
done it successfully now for a long time.

308
00:18:55,594 --> 00:18:57,935
And I noticed you use two tea bags in your
tea.

309
00:18:57,935 --> 00:19:01,097
So I would recommend that everybody do
that.

310
00:19:01,097 --> 00:19:06,419
But other than that, what is it that
compelled you?

311
00:19:06,784 --> 00:19:11,820
to take, you know, presumably to take a
gamble on yourself and become an

312
00:19:11,820 --> 00:19:12,583
entrepreneur.

313
00:19:12,583 --> 00:19:14,427
And why do you think you were successful?

314
00:19:17,830 --> 00:19:24,234
Um, one thing is I like to solve problems,
you know, so problem solvers up there.

315
00:19:24,354 --> 00:19:31,219
A second thing is, is that I like to solve
problems for people so that if you can, if

316
00:19:31,219 --> 00:19:37,044
you can see a problem that people are
having, then it's like, I could solve that

317
00:19:37,044 --> 00:19:39,025
for one person, I could solve it for many.

318
00:19:39,025 --> 00:19:43,288
If I can, or if it's B2B solve it for one
business, I can solve it for many.

319
00:19:43,288 --> 00:19:45,574
Um, and then.

320
00:19:45,574 --> 00:19:48,755
I have, I would call it obsessive.

321
00:19:48,755 --> 00:19:52,877
Like I don't actually, I'm not in love
with the word passion.

322
00:19:52,937 --> 00:19:54,197
I think it gets overused.

323
00:19:54,197 --> 00:19:56,098
So people say I'm passionate.

324
00:19:56,719 --> 00:20:00,960
And I think what entrepreneurs have is
something beyond that.

325
00:20:00,960 --> 00:20:02,501
It's obsession.

326
00:20:02,501 --> 00:20:06,583
Passion almost sounds like it's, you know,
obsession is almost unhealthy.

327
00:20:06,583 --> 00:20:12,505
You have to realize like, okay, I probably
should stop right now.

328
00:20:12,870 --> 00:20:15,911
Or I probably should try to think about
something else right now.

329
00:20:15,911 --> 00:20:17,652
It's not productive.

330
00:20:17,652 --> 00:20:24,916
Um, and I always, I think I, because I'm,
I really mean what I say.

331
00:20:24,916 --> 00:20:26,477
Like if I said, I mean it.

332
00:20:26,537 --> 00:20:30,339
And I think because of that, I attract
people that want to be a part of something

333
00:20:30,339 --> 00:20:37,183
that we're doing and, uh, I might not be
always the perfect manager, but they know

334
00:20:37,223 --> 00:20:38,644
what I say is what I mean.

335
00:20:38,644 --> 00:20:40,425
I'm not going to BS them.

336
00:20:40,425 --> 00:20:42,445
So I tend to be able to attract.

337
00:20:42,598 --> 00:20:47,066
certain kinds of high quality people, I
don't appeal to everybody, but certain

338
00:20:47,066 --> 00:20:50,311
kinds of high quality people that'll stay
with us on the mission.

339
00:20:50,311 --> 00:20:51,393
Those are some of the reasons.

340
00:20:51,393 --> 00:20:54,559
I'm sure there's others I hadn't thought
about that a little bit, Michael, but I'm

341
00:20:54,559 --> 00:20:56,541
sure those are some of the reasons.

342
00:20:56,760 --> 00:21:00,246
What about before Fair Warning, you said
there were four companies, what were the

343
00:21:00,246 --> 00:21:03,631
other two other, you know, before Fair
Warning and Bunker?

344
00:21:04,091 --> 00:21:11,137
So the, it was open network and we did a
web single sign on security product for

345
00:21:11,137 --> 00:21:12,478
businesses around the world.

346
00:21:12,478 --> 00:21:13,579
That was in the internet.

347
00:21:13,579 --> 00:21:16,220
That was as the internet was breaking.

348
00:21:16,942 --> 00:21:18,543
And we had great customers.

349
00:21:18,543 --> 00:21:22,766
We had, you know, Anheuser-Busch and
Progressive Auto Insurance and EMI Music

350
00:21:22,766 --> 00:21:27,811
and Lloyd's of London and just all these
amazing companies around the world.

351
00:21:27,811 --> 00:21:31,293
And we were responsible for their
customers.

352
00:21:31,374 --> 00:21:34,835
signing on to the website securely and
doing business.

353
00:21:34,895 --> 00:21:40,397
And you start calculating how like Halifax
Bank of Scotland used our product to

354
00:21:40,397 --> 00:21:44,918
conduct about 40% of all mortgage business
in the world.

355
00:21:45,138 --> 00:21:49,099
And you start realizing how much
responsibility comes with a successful

356
00:21:49,099 --> 00:21:50,060
company.

357
00:21:51,180 --> 00:21:55,201
You know, whether it's in the public space
or consumer space or whether it's B2B.

358
00:21:55,862 --> 00:21:58,883
And it is so much responsibility.

359
00:21:58,883 --> 00:21:59,744
And I loved it.

360
00:21:59,744 --> 00:22:05,127
I love to be able to look out there and
know that, you know, if progressive auto

361
00:22:05,127 --> 00:22:08,749
insurance, you'd see them on television or
know that a person got a mortgage in

362
00:22:08,749 --> 00:22:13,111
Europe, or quite frankly, if they're
drinking a Budweiser beer somewhere that

363
00:22:13,111 --> 00:22:14,952
you had some small thing to do with that.

364
00:22:14,952 --> 00:22:19,275
We had, I think we had 80% of all the Blue
Cross and Blue Shield.

365
00:22:19,275 --> 00:22:21,796
So probably a hundred million people
there.

366
00:22:22,557 --> 00:22:24,597
And so all of that.

367
00:22:24,650 --> 00:22:28,951
resonated with me and as does Bunker
today, like when I get to say, hey, we

368
00:22:28,951 --> 00:22:31,971
protect families in 35 countries around
the world.

369
00:22:32,052 --> 00:22:36,153
And you think of Turkey, we're like, hey,
we got customers in Turkey.

370
00:22:36,153 --> 00:22:36,813
That's pretty good.

371
00:22:36,813 --> 00:22:37,853
I like that.

372
00:22:37,913 --> 00:22:41,494
And so that's, I just identified something
else.

373
00:22:41,494 --> 00:22:47,416
Like I love the idea of like being
responsible for the success of it, of what

374
00:22:47,416 --> 00:22:52,417
you see on television or people that you
meet, knowing that you are responsible for

375
00:22:52,417 --> 00:22:53,597
something positive in their life.

376
00:22:53,597 --> 00:22:54,717
I really love that.

377
00:22:55,112 --> 00:22:56,509
and the fourth company.

378
00:22:57,550 --> 00:23:05,112
The fourth company I left, that was a
company called OpenWeb.

379
00:23:05,232 --> 00:23:08,973
And it was just like a software company
that was building software components for

380
00:23:08,973 --> 00:23:11,313
websites in the very earliest days.

381
00:23:11,633 --> 00:23:18,075
And I sold that to, um, US web out of
Santa Clara, California.

382
00:23:18,515 --> 00:23:22,176
Uh, in, and, uh, that one went pretty
fast.

383
00:23:22,176 --> 00:23:26,237
Meaning I think that, I think I started
and sold it in less than two years.

384
00:23:26,440 --> 00:23:27,242
Wow.

385
00:23:27,347 --> 00:23:28,086
Well, what.

386
00:23:28,086 --> 00:23:31,397
sold to BMC software of Houston, Texas.

387
00:23:31,728 --> 00:23:32,408
Right, right.

388
00:23:32,408 --> 00:23:33,168
That's amazing.

389
00:23:33,168 --> 00:23:35,409
All four, all three so far.

390
00:23:35,409 --> 00:23:41,432
So I want to, you know, I always describe
this as a friendly interview, and it is,

391
00:23:41,432 --> 00:23:48,315
but I want to ask you a difficult question
because you raised, first of all, the

392
00:23:48,315 --> 00:23:54,678
emphasis on law abiding in what, of
course, we still live in a democracy here

393
00:23:54,678 --> 00:23:58,759
so far, so far so good, though.

394
00:23:58,992 --> 00:24:02,233
You know, there are questions being raised
about it right now.

395
00:24:02,293 --> 00:24:09,697
But in countries like Turkey, which are
more authoritarian, law abiding means

396
00:24:09,958 --> 00:24:17,782
could or raises the question, could bunker
be used somehow against people?

397
00:24:19,523 --> 00:24:23,485
Or if you think of Hungary, if you think,
you know, I mean, or you think of China, I

398
00:24:23,485 --> 00:24:26,498
don't know if you have any customers in
China, but that.

399
00:24:26,498 --> 00:24:27,621
That's an interesting one.

400
00:24:27,621 --> 00:24:31,348
China is one of the very few countries
that you might hear of that we do not.

401
00:24:31,348 --> 00:24:32,469
But go ahead, Michael.

402
00:24:33,308 --> 00:24:38,492
Well, no, that's my question is like the
great thing about technology is that when

403
00:24:38,492 --> 00:24:43,415
it works, it can make life much better and
even more secure in this case.

404
00:24:43,636 --> 00:24:49,261
But it can also, you know, the tables can
be turned if it's in the wrong hands.

405
00:24:49,261 --> 00:24:54,065
So that's the that's the AI question in
spades today.

406
00:24:54,065 --> 00:24:55,986
But but it's also a question for you.

407
00:24:55,986 --> 00:25:00,470
It's like, what do you do if the president
of Turkey says, I want to see the

408
00:25:00,470 --> 00:25:02,671
communication of my my.

409
00:25:03,429 --> 00:25:05,327
Yeah, that's the hard question.

410
00:25:05,442 --> 00:25:06,843
no, so that's a great question.

411
00:25:06,843 --> 00:25:11,466
And so on that one, you know, we've had to
think through this and I'm going to side,

412
00:25:11,466 --> 00:25:14,567
we're based in the U S and I would side
with the U S state department.

413
00:25:14,567 --> 00:25:16,068
Like we're always going to have.

414
00:25:16,769 --> 00:25:19,871
I've always had businesses where I had to
get caught.

415
00:25:19,871 --> 00:25:23,753
I've had a lot of responsibility over the
years of securing all these businesses and

416
00:25:23,753 --> 00:25:26,094
patients and over trillions of dollars of
assets.

417
00:25:26,274 --> 00:25:29,756
So I'm used to having lawyers around and
I've had to be in compliance with

418
00:25:29,756 --> 00:25:31,997
regulations, literally around the world.

419
00:25:32,322 --> 00:25:38,605
and you listen to your lawyers and you,
you know, I'm going to lean toward the US

420
00:25:38,605 --> 00:25:42,267
State Department and I'm going to do what
the US State Department says to be

421
00:25:42,267 --> 00:25:45,529
forthright with you and that's where my
loyalties lie and that's the best I can

422
00:25:45,529 --> 00:25:46,129
do.

423
00:25:46,492 --> 00:25:53,551
Yeah, I mean, I don't think that gets you
out of the conundrum because if, if for

424
00:25:53,551 --> 00:25:54,235
example,

425
00:25:54,235 --> 00:25:56,479
I mean, you can always off platform them,
right?

426
00:25:56,479 --> 00:25:58,943
I mean, you can off platform people.

427
00:25:58,943 --> 00:26:03,612
If our US State Department, I have
sufficient legal advice to say, listen,

428
00:26:03,612 --> 00:26:04,893
off platform them.

429
00:26:04,894 --> 00:26:05,555
I have no problem.

430
00:26:05,555 --> 00:26:07,128
I mean, that's what has to happen.

431
00:26:07,128 --> 00:26:08,549
that's a longer conversation.

432
00:26:08,549 --> 00:26:13,650
I do want to ask you finally, we got a few
more minutes and you've done some really

433
00:26:13,650 --> 00:26:15,811
interesting philanthropic work.

434
00:26:16,451 --> 00:26:20,392
Once you succeed like you have, you get
some options.

435
00:26:20,533 --> 00:26:25,354
And I know that you're pretty deeply
involved with two different academic

436
00:26:26,475 --> 00:26:29,715
ventures that I wish you would describe
for us.

437
00:26:31,254 --> 00:26:34,215
So I've got a handful of them going on
right now.

438
00:26:34,215 --> 00:26:38,458
And you're right, we have done a lot of
philanthropic work, but I'm just gonna

439
00:26:38,458 --> 00:26:42,920
stick to the ones we're either engaged
with or evaluating right now.

440
00:26:43,361 --> 00:26:46,262
One is with a group of people out of
Denmark.

441
00:26:46,462 --> 00:26:48,604
It's a company called Voluntis.

442
00:26:48,604 --> 00:26:53,006
And I've known these ladies and gentlemen
for seven, eight years.

443
00:26:53,166 --> 00:26:56,208
They measure meaningfulness around the
world.

444
00:26:56,208 --> 00:26:59,162
I just spoke to one of them Monday.

445
00:26:59,162 --> 00:27:08,710
he had gone to Kiev to measure, to work
with UNICEF, to measure meaningfulness in

446
00:27:08,710 --> 00:27:10,131
war-torn country.

447
00:27:10,131 --> 00:27:14,014
And I think he got the green light, we'll
know later.

448
00:27:14,114 --> 00:27:17,157
And so now, how's that tied together?

449
00:27:17,157 --> 00:27:23,522
We're measuring the youth meaningful index
from kids, directly from kids, not from

450
00:27:23,522 --> 00:27:27,705
their parents, not after they're adults,
but directly from children.

451
00:27:28,162 --> 00:27:32,543
uh, that are between the ages like nine
and 15 and the results that have come back

452
00:27:32,543 --> 00:27:36,905
are deeply fascinating and we've applied
AI to it as well.

453
00:27:37,065 --> 00:27:43,108
And it's things like, um, they get meaning
out of, believe it or not, solitude and

454
00:27:43,108 --> 00:27:45,889
that what includes sleep or just being
alone.

455
00:27:45,889 --> 00:27:50,211
And, you know, I, I didn't think of it
until the results come out and make sense

456
00:27:50,411 --> 00:27:54,573
and they want to be in nature and they
want to interact with animals.

457
00:27:54,573 --> 00:27:56,673
As well as just be in nature.

458
00:27:56,970 --> 00:28:02,391
They call it like connection and
connection might mean family and it also

459
00:28:02,391 --> 00:28:07,352
means friends, but then connection also
means philanthropy.

460
00:28:07,352 --> 00:28:08,993
They want to do something for the greater
good.

461
00:28:08,993 --> 00:28:14,514
So there's six components that we've
discovered in this youth meaningful index

462
00:28:14,514 --> 00:28:17,135
survey across Europe, in India.

463
00:28:17,135 --> 00:28:18,716
We're bringing it to the United States.

464
00:28:18,716 --> 00:28:20,196
That's part of my job.

465
00:28:20,456 --> 00:28:26,037
And we're making that available through
organizations like UNICEF.

466
00:28:26,430 --> 00:28:33,814
perhaps the United Nations and other
organizations that can scale this out so

467
00:28:33,814 --> 00:28:39,357
that in the classroom or at home or in a
charter school, wherever it's happening,

468
00:28:39,598 --> 00:28:44,661
people are better equipped to understand
what creates meaning in a child's life.

469
00:28:44,721 --> 00:28:46,902
So that's what I'm really excited about.

470
00:28:47,302 --> 00:28:50,324
And that's with Voluntis and some other
wonderful people.

471
00:28:50,324 --> 00:28:51,385
So that's the first one.

472
00:28:51,385 --> 00:28:52,905
Any questions on that one?

473
00:28:53,688 --> 00:28:55,130
Well, we're sort of short on time.

474
00:28:55,130 --> 00:29:00,555
I want to make sure I ask you about you
have an abiding interest in liberal arts

475
00:29:01,597 --> 00:29:06,902
and have backed a program in Florida, I
believe, to facilitate that.

476
00:29:06,902 --> 00:29:08,298
Can you tell us about that one?

477
00:29:08,298 --> 00:29:10,878
Well, we've not backed that one yet.

478
00:29:11,199 --> 00:29:17,922
We've not committed to that one, but it is
something the University of Florida, it's

479
00:29:17,922 --> 00:29:19,182
ongoing, Michael.

480
00:29:19,862 --> 00:29:23,264
There is a third one I'll take off the
table for brevity.

481
00:29:23,264 --> 00:29:26,285
But at the University of Florida, they're
doing something super interesting out of

482
00:29:26,285 --> 00:29:27,726
the Hamilton Center.

483
00:29:28,506 --> 00:29:31,387
It's not just a study of Western
civilization.

484
00:29:31,988 --> 00:29:36,749
The second leg of this is civil discourse.

485
00:29:36,862 --> 00:29:42,885
And they have a course in civil discourse,
which for those who say, what does that

486
00:29:42,885 --> 00:29:43,145
mean?

487
00:29:43,145 --> 00:29:47,228
Well, it really means that we can have a
conversation and disagree.

488
00:29:47,228 --> 00:29:51,170
And even if we really, really disagree, we
don't call each other names and we don't

489
00:29:51,170 --> 00:29:56,954
cancel each other, that we can talk to
each other and be open-minded and close

490
00:29:56,954 --> 00:29:57,914
the gap.

491
00:29:58,095 --> 00:30:02,578
And they are moving toward teaching that
course to.

492
00:30:02,578 --> 00:30:06,582
every single student at the school that
has a population of 55,000.

493
00:30:07,163 --> 00:30:12,990
So I find that a super intriguing project
that we're evaluating, but just the idea

494
00:30:12,990 --> 00:30:19,138
that there could be 55,000 people entering
the world having learned how to talk to

495
00:30:19,138 --> 00:30:22,601
one another without getting mad, I think
is just in alone amazing.

496
00:30:22,784 --> 00:30:26,826
In Symbol Discourse, you know, I spent 13
years in Aspen.

497
00:30:26,826 --> 00:30:32,569
It was it was core tenant of along with
great books and great, great.

498
00:30:32,830 --> 00:30:36,552
I forget what they call them great
discussions or things like that.

499
00:30:36,552 --> 00:30:39,433
But but it was all based on Symbol
Discourse.

500
00:30:39,433 --> 00:30:44,176
Well, I want to I want to remind everybody
you've been listening to the Accelerator

501
00:30:44,176 --> 00:30:48,238
with Michael Conniff or on all the major
platforms, audio and video.

502
00:30:48,238 --> 00:30:51,159
Also make sure to subscribe to our sub
stack.

503
00:30:53,260 --> 00:30:57,562
newsletter so that you can get each and
every one of our Accelerator and Angel

504
00:30:57,562 --> 00:30:58,702
podcasts.

505
00:30:58,802 --> 00:31:06,005
And I want to thank Kurt Long, now a
Bunker, late of Fair Warning, Open

506
00:31:06,005 --> 00:31:09,746
Network, Open Web, a classic serial
entrepreneur.

507
00:31:09,746 --> 00:31:12,687
It's been really interesting and great to
talk to you, Kurt.

508
00:31:12,687 --> 00:31:14,047
Thanks for being with us.

509
00:31:14,434 --> 00:31:15,489
Thank you, Michael.

510
00:31:16,480 --> 00:31:18,287
And I want to remind you all out there.

511
00:31:18,287 --> 00:31:21,256
We'll be back with another podcast before
you know it