The FMCG Marketing Daily | Axe vies for more mature brand | Publicis Lands PepsiCo's Global Media Business, | Diageo pulls ESG measures from long-term

The FMCG Marketing Daily — September 03, 2026 In this episode: • Unilever is attempting one of the trickiest moves in brand management — maturing an iconic but juvenilised brand without alienating its core equity. • PepsiCo consolidating its entire global media spend under one holding company is a landmark agency decision that will reshape how both Coke and Pepsi reach consumers worldwide. • Diageo removing responsible drinking and sustainability targets from executive pay is a significant public signal about how far the ESG rollback has now reached inside major FMCG boardrooms. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.