Ep. 7 David Mussan-Levy - Research your prospects

In this episode of Outbound, Joseph Lewin interviews David Mussan-Levy, a 15-year sales veteran currently the Director of Sales at Synechron. They discuss David's approach to building deeper relationships with customers through personalization, persistence, and bringing value. Listeners can expect to gain tangible tips for researching and understanding their ideal customers.

Guest Bio: 

David Mussan-Levy has over 15 years of sales experience. He is the Director of Sales at Synechron, a professional services company focused on IT consulting for the financial services industry. 

Key Discussion Points:

- Personalization in sales starts with thorough research of prospects’ interests both personally and professionally (3:02)

- Being persistent by continuing to nurture prospects over longer sales cycles (13:25)  

- Bringing value to every interaction and always having a purpose for meetings (8:52)

- Tips for increasing persistence, such as switching up sales cadences (10:13)

Key Quotes:

"80% of life is showing up." (7:43)

"Sales is equal parts persistence and luck." (16:42)

Creators & Guests

Host

Joseph Lewin

What is OUTBOUND?

Outbound is a weekly podcast illuminating the stories of sales professionals that have taken the path less traveled to build strong relationships that have led to soaring new heights and beautiful vistas. These are the stories of building relationships in sales that have led to great business outcomes.