Brand Growth Heroes

Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/

Show Notes

Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.