Optimize

Join Nate Matherson as he sits down with Mika Lepisto for the thirtieth episode of the Optimize podcast. Mika has broad experience in digital marketing since the mid-’90s, and over the past 20 years, has been consulting with a focus on organic/SEO and revenue generation. His clients span B2C, B2B, B2G, and the public sector. In our episode today, Mika and Nate review the history and evolution of SEO from its humble beginnings in the late 1990s to the future impacts AI will have on organic search as we move into 2024. Mika shares his thoughts on Google’s SGE experiment and why he anticipates a shift towards highly personalized results in the SERPs instead of SGE’s current form. In this week’s deep dive, Mika and Nate discuss the Travel SEO niche, revealing tips and strategies you can use to out-compete legacy competitors. Rounding out the episode, Mika outlines how to capitalize on local search advantages, the changing significance of backlinks, and aligning SEO KPIs with business objectives. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Mika on LinkedIn

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com