Behavior Gap Radio

This might be the simplest sketch I’ve ever made.

It’s just four shapes and one word: Diversification.

But if you’ve ever built a REAL portfolio, you know exactly what it means.

Here’s the uncomfortable truth most people miss: If you’re diversified the right way, you’ll always own something you don’t like.

In this behind-the-scenes video, I unpack why that’s true... and why it’s actually a good thing.

This sketch is part of my new book, Your Money: Reimagining Wealth in Simple Sketches, out October 2025.

🎁 Want a preview of the book?
Email hello@behaviorgap.com with the subject line "Friend of Carl" and we’ll send you seven of my favorite sketches and essays in the book.

📚 Pre-order now:
My recommendation? One copy from Amazon and one from your favorite local bookstore!
• Amazon: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715
• Local bookstores: https://bookshop.org/p/books/your-money-reimagining-wealth-in-97-simple-sketches-carl-richards/22111257?ean=9781804091715
• Bulk orders (25+ copies): Use code YourMoney5 at checkout for an additional 5% off the already discounted bulk order pricing: https://bulkbooks.com/products/your-money-reimagining-wealth-in-simple-sketches

What is Behavior Gap Radio?

Greetings, Carl here.

This podcast is super simple, it's me wandering through the world noticing things about how to align my use of capital (time and money) with what is actually important to me.

-Carl