Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
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FREE RESOURCES
➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons
👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow
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WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com
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About Jen Clinehens (MS/MBA)
👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)
💼 Founder of buyer psychology consultancy Choice Hacking
🇺🇸 American in the UK (Clients Everywhere)
➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast
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FIND ME ON SOCIAL
👉 Website & Blog: www.choicehacking.com
👉 Instagram: https://www.instagram.com/choicehacking
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👉 LinkedIn: https://www.linkedin.com/in/jenclinehens
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CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba
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What is Choice Hacking: The Marketing Psychology Podcast?
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener