Marketing Agency Power Hour

Asking the right questions is often the first step toward building a successful agency. In this episode, Cal sits down with Nick Francis, Founder and Visionary Officer of The Franchise Group, an award-winning creative and strategic marketing agency.

Nick shares how his team delivers high-impact events by focusing on early planning, intentional post-event follow-up, and a tailored approach that meets the needs of both large enterprises and smaller clients. See how his agency minimizes risk by leveraging a flexible freelancer network and why maintaining work-life balance is central to leading a resilient team. From navigating the challenges of the COVID-19 pandemic to staying connected through community nonprofit work, Nick offers honest, actionable advice on what it takes to lead with clarity and purpose.

Whether you're managing events, scaling a creative business, or building culture into your operations, this episode delivers practical takeaways you can apply right away.

Takeaways:
  • Use early client touchpoints to set the stage for event success
  • Follow up with clients to strengthen relationships and reinforce value
  • Customize your process for both large and small clients
  • Minimize overhead and stay nimble by leveraging freelancers
  • Protect work-life balance to lead with intention and avoid burnout
  • Ground your business in values that endure through change and growth
Connect with Nick:
Ways to Tune In:

Creators and Guests

Host
Cal Wilder

What is Marketing Agency Power Hour?

This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.