What is Conversion Optimisation? with Paul Boag

We're talking about the user experience around converting site visitors into customers. Can our selling techniques leave customers feeling cheated? And how can that be avoided? Drew McLellan talks to conversion optimisation specialist Paul Boag to find out.

What is Smashing Podcast?

An interview show from your friends at Smashing Magazine. Drew McLellan and Vitaly Friedman talk to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.