The State of Retention Marketing

This episode features Nandini Chandra, a film-maker turned content strategist turned Product Growth Leader at Upscale by CredAble. It talks about how a growing startup in the lending and financial inclusion space achieves long-term user engagement through a conscious data-driven mindset and providing unique offerings in a competitive landscape.

  • (01:25) - From film-making to content to leading product growth - Nandini’s journey so far
  • (12:57) - Cracking the Code: How organization Design Drives Product Growth at CredAble
  • (15:04) - Identifying power users & keeping them hooked: Interventions that drive engagement in the loan application stage
  • (21:51) - Data-Driven Personalization: How Product Recommendations Supercharge Borrower Experience
  • (29:37) - From Drop-Offs to Acknowledgments: Optimizing Borrower Engagement in the Loan Disbursal Process
  • (38:18) - Unlocking Value: Steps to maximizing Consumer LTV
  • (50:31) - Beyond the First Transaction: Nurturing the Consumer Journey for Long-Term Product Adoption
  • (51:43) - Crunching the Numbers: Key Indicators of Active User Engagement with CredAble's Product
  • (59:50) - The Stickiness Quotient: Nudging Users Along the Consumer Journey for Lasting Habit Formation
  • (01:03:21) - Rising to the Top: Evaluating Product Market Fit and Upscale's Hero Product Status
  • (01:08:06) - Moment of Myth: SME Business Owners’ Tech savviness with video KYC & other onboarding steps
  • (01:09:42) - Outshining Competitors: Leveraging Peer Referencing and Non-Monetary Incentives in Invoice Management
  • (01:15:57) - In It for the Long Haul: CredAble's Sustainable Competitor Advantage Unveiled

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.