Gabriele Zamora: Why metaphors make powerful brand names

In this episode, our Associate Director, Naming, Gabriele Zamora, reads, “Why Metaphors Make Powerful Brand Names.”
We utilize metaphors—the figure of speech that compares two things—to add texture to our writing and daily conversations. But they can also create a sense of intimacy and heighten our understanding of others’ emotions. Originally published in BXP Magazine, Gabriele explores the intersection of metaphors, branding and naming, and what makes a metaphor such a compelling brand name.

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Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world.

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