Grab an espresso and listen to my second podcast from Dakar...Three guests are better than one in this chatty, fun African episode about the hopes of young Africa expressed by my students from Groupe IAM Business School in Dakar. These new marketers sound like they have been influencing others all their lives! Hear them share unique insights from West Africa on marketing, experience, learning and empowerment of African women. These students, nearing graduation, are headed for big business and fulfilling big global dreams. I learned so much from my three students from the "Smiling Coast of Africa"--Gambia! Enjoy the vibe! And--Connect with the future on LInkedIN.: Meet Isatou Jallow, Channeh Joof, and Aji Fatou Drammeh
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.