Let's talk about the concept of "compassionate business" - what it is, its benefits to stakeholders, and the impact it can have. Joining us for today's episode is international business expert Dr. Bruno Roque Cignacco to discuss his transformative approach.
In this eye-opening conversation, we dive deep into the essence of compassionate business strategies that boost profitability and enhance human connections within your industry. Discover how incorporating compassion can lead to a more loyal customer base, increased market share, and a happier, more engaged workforce.
Bruno shares invaluable insights from his latest book, "The Art of Compassionate Business," shedding light on why transforming your approach to leadership and operations can unlock unprecedented success. Whether you're a budding entrepreneur or an established business owner, this episode is packed with actionable advice to help you build a thriving, human-centric business environment.
Join us on this journey from Invisible to Invincible, and let's transform your company culture and customer relationships through the power of compassion.
Break free from the old-school profit-driven model and discover a path to sustainable, purpose-driven growth. 🌟
Show Notes
This Invisible to Invincible Podcast episode, hosted by Kendra Losee, features a deep dive into compassionate business practices with guest Bruno Cignacco. Bruno shares his transition from a traditional accountant to a leader in compassionate business, emphasizing the importance of human-oriented practices in achieving success. He discusses his career journey, his role as a university professor in the UK, and his research and books, including 'The Art of Compassionate Business.'
Bruno and Kendra explore how compassion toward stakeholders like customers, employees, and the community leads to profitable and sustainable business outcomes. The conversation highlights the importance of genuine human connections, generosity, and gratitude in business, alongside practical tips for small business owners to implement compassionate practices. The episode underscores how compassionate business strategies not only enhance stakeholder relationships but also contribute positively to a company's bottom line.
Key Takeaways:
- Discover the transformative power of "compassionate business" - an approach that prioritizes the emotional, mental, and social needs of stakeholders alongside financial goals
- Follow Bruno's inspiring journey from traditional accountant to leading expert on infusing kindness, generosity, and relationship-building into business strategy
- Learn how prioritizing compassion can lead to stronger connections with customers, higher employee satisfaction, and even better profitability
- Uncover actionable steps to make your business more human-centric and compassionate
- Explore the incredible impact a compassionate business model can have on your employees, customers, and the wider community
00:00 Welcome to the World of Compassionate Business with Dr Bruno Roque Cignacco (PhD)
01:21 Introducing Bruno Cignacco: A Leader in Compassionate Business
01:37 The Journey from Accountant to Compassionate Business Advocate
05:41 Defining Compassionate Business and Its Impact
07:47 The Power of Compassion in Business: Real-World Examples
14:09 Overcoming Impediments to Compassion in the Workplace
27:55 The Role of AI in Enhancing Human Connections in Business
33:11 Practical Advice for Small Business Owners on Compassion
40:07 Wrapping Up: How to Connect with Bruno and Final Thoughts
What is Invisible to Invincible Podcast: Marketing and Branding for High Achievers?
Gain visibility, clarity, connection (and peace of mind) when it comes to your business.
The Invisible to Invincible Podcast with award-winning marketing expert and author Kendra Losee is specifically designed for executives, business owners, coaches, consultants, entrepreneurs, and even frazzled misfits who know you were meant for more - that you can do more.
Learn how to stop playing small and find the joy and ease that comes from knowing you're working to your highest potential in your business and in your career.
Your host, Kendra Losee, brings over 20 years of marketing, branding, and business expertise to the podcast. She knows visibility inside out, from shaping strategies for major household brands to helping launch startups.
In addition, Kendra is a former social media marketing professor, the author of Digital Etiquette for Dummies, and a certified master NLP practitioner, making her uniquely qualified to be your guide to all things marketing and business mindset strategies.
Today, Kendra combines business expertise with transformative mindset coaching. She works closely with coaches, consultants, agencies, and high-achievers (and recovering high-achievers) to help spotlight their genius and create their business their way.
Connect with her at kendralosee.com