In this episode, we sit down with Louie Nguyen, CEO of
Say San Diego, to discuss what it really means to run a nonprofit like a business while staying deeply committed to mission.
Louie shares his journey from institutional investor and impact investing leader to nonprofit CEO, and how that financial discipline is now shaping SAY San Diego’s strategy. The conversation covers revenue diversification, reserve policy design, social enterprise models, mental health innovation, and what responsible risk-taking looks like in the nonprofit sector.
If you are a nonprofit executive, board member, or impact investor thinking about long term sustainability, this episode is worth your time.
About SAY San Diego
Founded in 1971, SAY San Diego has grown from one employee to more than 500 staff members serving approximately 45,000 San Diegans each year.
Key program areas include:
- After school programs serving 4,000 students daily
- Mental health services at 26 school sites
- Support for young mothers from pregnancy through early childhood
- Fatherhood engagement programs
- Community advocacy and education
With annual revenue near $30 million, SAY San Diego operates at a scale most nonprofits never reach.
What You Will Learn in This Episode
- Why nonprofits should aim to generate positive margins
- The importance of unrestricted capital
- How to calculate a true rainy day reserve
- Why holding real estate is not always the best strategy
- How to diversify revenue beyond grants and contracts
- What investment risk looks like inside a nonprofit
- How to structure social enterprise investment opportunities
- Why mental health funding needs long term endowment solutions
Key Topics Covered
1. Transitioning from Finance to Nonprofit Leadership
Louie explains how his background in institutional investing and impact finance shaped his approach to leadership at SAY San Diego.
2. Revenue Diversification in a Volatile Funding Environment
With federal and state funding uncertainty, Louie shares how SAY is building independent, self-sustaining revenue streams.
3. Rethinking Reserves and Asset Allocation
A practical discussion on how CEOs and CFOs should scenario plan, define real operating risk, and segment reserves intentionally.
4. The Boba Wellness Model
A bold social enterprise concept where SAY acquires boba shops that operate as businesses during the day and convert into youth wellness spaces at night.
5. Intellectual Property as a Revenue Strategy
How a community safety initiative evolved into a licensing and IP opportunity that can scale nationally.
6. The Wellspring Initiative
A $2 million mental health endowment designed to fund 1,300 therapy sessions per year in perpetuity for students who need care beyond what school districts cover.
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About Charity Charge
Charity Charge
is a financial technology company serving the nonprofit sector. From the
Charity Charge Nonprofit Credit Card to
bookkeeping,
gift card disbursements, and
state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at
charitycharge.com.
What is The Charity Charge Show - Nonprofit Podcast?
The Charity Charge Show features candid conversations with nonprofit executives, founders, and social impact leaders about what it actually takes to run a mission-driven organization: funding, operations, leadership, and the lessons nobody puts in the annual report.
The show is hosted by Stephen Garten, founder and CEO of Charity Charge, a Public Benefit Corporation founded in 2015 in Austin, Texas. Charity Charge provides financial tools built exclusively for nonprofits, including a credit card underwritten to the organization's EIN with no personal guarantee and no annual fee.
More than 3,000 nonprofits have used Charity Charge to manage their spending.
Learn more at www.charitycharge.com