The Marketing Insider: A Claritas Podcast

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to.

Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/

Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/
Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/

Read a success story: https://claritas.com/case-studies/cs-metropcs/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.