Shoshana Winter Rebuilt a 60-Person Agency (Steal Her Turnaround Playbook)

Show Notes

Today we talk with Shoshana Winter. The second employee at the world's first social network, now CEO of Converge Marketing.

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00:00 Intro
00:29 What She Walked Into
02:32 Why Clients Were Shaky
05:13 Fixing At-Risk Clients
07:08 Rating Every Client 1–5
09:20 Using SWOT Analysis
12:54 SWOT Explained Simply
16:33 Strategy vs. Tactics
19:54 Strategy vs. Plan
25:01 Failing Fast
26:13 Fail Fast at Converge
31:01 Are We Organized Right?
35:08 Positioning at 60 People
38:28 What Is Positioning?
43:25 The Positioning Formula
46:23 Positioning for Campaigns
49:23 Advice to Yourself on Day One
53:00 Where to Find Shoshana

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.