Growth Marketing Today

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Show Notes

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In episode 65, you'll learn:
  1. Why Google isn’t just a search engine anymore — it’s one of your competitors
  2. What marketers should do with recent Google algorithm updates
  3. The mistakes Rand made in growing Moz and how he's avoiding those in building SparkToro
  4. Why marketing flywheels > growth hacks
Get the free growth cheat sheet with all the actionable growth tips from this episode at https://growthtoday.fm/65

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Show Notes
  • 2:40 – Rapid fire questions for Rand: coffee vs. tea, beer vs. wine, Settler's of Catan vs. Dungeons and Dragons
  • 4:20 – What's the thing that gets Rand excited to wake up Monday morning?
  • 14:08 – What is the big vision Rand has for the world with SparkToro?
  • 15:52 – In the book, Rand talks about how at one point in Moz, he hated being a CEO. Does he love being a CEO the second time around?
  • 17:25 – How is Rand making sure that he doesn't make the same mistake with SparkToro that he did with scaling Moz?
  • 21:40 – What is SparkToro?
  • 27:15 – How did Rand and Chase build SparkToro's MVP?
  • 30:02 – Who are SparkToro's best customers
  • 40:05 – Why are marketing flywheels more important than growth hacks?
  • 40:16 – Why is transparency so important to Rand?
  • 41:46 – What's the balance with being transparent and being too transparent that it becomes a burden for the organization?
  • 43:18 – Why should people care about the sketchy things that Google is doing?
  • 48:10 – Where can people find out more about SparkToro and Rand Fiskin
★ Support this podcast ★

What is Growth Marketing Today?

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.