CEOAFTERDARK

Join George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles brand. His entrepreneurial success is rooted in leveraging his finance experience for business growth and optimization.

Alexej highlights the transformative power of private communities like OnDeck and Hampton, crediting them for vital networking and learning opportunities. He also outlines practical strategies for scaling businesses without VC funding, emphasizing patience, trial and error, and creative financing.

Timestamps:
00:00 Introduction
03:08 Pivot from CBD marketplace to SEO agency.
07:33 Learned scaling brands; pursued acquisitions amid market opportunity.
11:44 Balance ad spend between Amazon and direct sales.
15:28 Inventory cash conversion cycle reduced to one month.
18:17 Brand has 3 Amazon experts, separate agency team.
21:37 Stopped acquisitions; focused on omnichannel brand growth.
23:54 Communities and networks essential for career success.
26:11 Joining Dynamite Circle improved my business efficiency.

Guest Link:
https://www.linkedin.com/in/alexej-pikovsky-9743701/

Tune in to hear Alexej’s valuable advice and inspiring journey, and apply these insights to propel your own entrepreneurial endeavors! Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.