The Sales Transformation Podcast

Today in The Sales Transformation Podcast Studio, we’re joined by Cathy Ward, Chief Operating Officer for Asian Pacific and Japan at SAP who talks about the interesting transformation that the Chief Operating Officer role is going through.

Together with Dr Philip Squire, the pair explore the notion of a Chief Anticipation Officer and the mindsets that all C-level executives will need in order to adapt to where the future is.

Show Notes

Today in The Sales Transformation Podcast Studio, we’re joined by Cathy Ward, Chief Operating Officer for Asian Pacific and Japan at SAP who talks about the interesting transformation that the Chief Operating Officer role is going through. 

Cathy describes that today’s business leaders need to build resilience and agility for the future, focusing squarely on how to serve customers, how to operate, and how to work amid disruption and change—all while keeping the business running right now. But there’s no one way to anticipate the changes the future will bring. 

Along with her team at SAP, Cathy is developing a future-focused movement towards the Chief Anticipation Officer. This moment in time is an incredible opportunity for businesses to look to the future across three critical areas: how people will work, how we will do business, and how we will operate our organisations which will be important in breaking away from traditional methods and driving new outcomes.
Listen as Cathy and Phil discuss:

  • [12:20] How to enable an organisation to adapt to where the future is
  • [21:09] The work that was conducted with the Harvard Business Review that validates the need for C-suite leaders to have a Chief Anticipation Officer mindset
  • [39:15] What the future of the Chief Anticipation Officer role looks like

Connect with Cathy Ward
Connect with Dr Philip Squire
Read “Anticipating the Future for Growth and Innovation: Companies in Asia Pacific and Beyond Are Building Prescience into Their Plans” – Harvard Business Review
 
 
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What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.