All About Beer

Salespeople are the backbone of the beer industry. 

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work? 

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry. 


This Episode is Sponsored by:


Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906.
Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

  • Hosts:  Don Tse and Em Sauter
  • Guests: Lisa Turso, Brett Hollander
  • Sponsors: Estrella Galicia, All About Beer
  • Tags: Sales, Distribution, Marketing, Bars

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com

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Creators & Guests

Host
🍻🍻 Don Tse 🍻🍻
Cerevisaphile. Uisgebeathaist. Writer. Consultant. Mashing to the beat of my own drummer. Cenosillicaphobic. Sometimes I post affiliate links.
Host
Em Sauter
Award winning cartoonist making #VisualBeerEducation. Advanced Cicerone®/Intl Beer Judge/@allaboutbeer podcast host/Public Speaker/“Bob Ross of beer” -@imbibe
Producer
All About Beer
Est. 1979. Beer news, reviews, podcasts, and features from America’s oldest beer media brand. Ready to party after an unexpectedly long slumber.

What is All About Beer?

All About Beer's podcast channel brings you the most engaging and exciting voices in beer today. We keep you updated on all that’s happening in the world of beer.