Make Marketing Suck Less

Recently, I contradicted the advice of two big name creators.  These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants.  As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me.  What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work?  In this episode: How do creators vs. business owner market differently and why it matters for your business The importance of prioritizing client work, sales, and marketing as a business owner Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets  The importance of targeting a smaller audience of future buyers rather than building a huge audience Resources: Duped the Dark Side of Online Business Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business Brittany Berger

Show Notes

Recently, I contradicted the advice of two big name creators. 

These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of.

And you know what?

It was awkward to contradict them to be the rebel going up against these industry giants. 

As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. 

What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work? 

In this episode:

  • How do creators vs. business owner market differently and why it matters for your business

  • The importance of prioritizing client work, sales, and marketing as a business owner

  • Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets 

  • The importance of targeting a smaller audience of future buyers rather than building a huge audience

Resources:

What is Make Marketing Suck Less?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business.

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)