Collisions YYC

I am joined by Christine Gillies, Director of Product & Client Marketing at Benevity, a socially responsible tech company that delivers corporate purpose software to help organizations track and manage employee engagement, community investment, and customer engagement.

Show Notes

Telling a story well can be the difference between a sale and no sale or an investment and a goodbye. In Calgary, it could be the difference between transforming our reputation or keeping our success hidden in the shadows.
Christine Gillies, Director of Product & Client Marketing at Benevity, shares a great story about how the foundational components of marketing are often overlooked - and how she is working to showcase Benevity’s wins, not just their products. Gaining a deep, clear, and foundational understanding of your client, your market, and your competition gives you the ability to craft a unique story that will motivate and inspire.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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