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Episode 21 – How to Decommoditize Your Offering and Avoid Being Commoditized
Commoditization is a major threat to any business, but it's especially dangerous for sales teams. When your product or service is seen as a commodity, it's difficult to compete on price and value. In this episode of The Big Sale Illuminati Podcast, we discuss how to decommoditize your offering and avoid being commoditized out of business. We'll share strategies for differentiating your product or service, building relationships with buyers, and creating a unique value proposition.
Commoditization is a major threat to any business, but it's especially dangerous for sales teams. When your product or service is seen as a commodity, it's difficult to compete on price and value. In this episode of The Big Sale Illuminati Podcast, we discuss how to decommoditize your offering and avoid being commoditized out of business. We'll share strategies for differentiating your product or service, building relationships with buyers, and creating a unique value proposition.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
Monique de Maio
Founder & CMO, ondemandCMO
Mark Kennedy
President, Terakeet
Tiffany Olson
President, CEO & Board Member
Creators & Guests
What is The Big Sale Illuminati?
The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.