Marketing News Canada

Recorded live at SocialPacific 2025 in North Vancouver, Tom Elson, Employer Success Manager at Riipen, joins guest host Rachel Thexton to explore how work-based learning is closing the gap between graduation and meaningful employment. 

Riipen connects students, educators, and employers through real-world project work, giving students hands-on experience while giving organizations access to fresh talent and ideas, often with government-funded subsidies covering up to 50% of student stipends.

Tom breaks down how Riipen works, what employers are actually looking for in junior talent, and why their new Future Path program might be the most flexible student engagement tool available to Canadian organizations right now.

Because the talent gap is real — and the solution might already be in a classroom near you.

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com