Marketing hasn’t changed.
Human behaviour hasn’t changed.
Most brands still get this wrong.
This episode is a curated montage of insights from three of the most influential thinkers in modern marketing and behavioural science — exploring why people buy, how brands become commodities, and what actually drives growth.
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📱 ON THE MENU
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Why people don’t buy quality — they buy stories
How brands cross (or fail to cross) the adoption chasm
Why removing friction beats adding features
The real role of status, affiliation, and fear
How “delight” creates disproportionate value
Why most innovation never becomes normal
This isn’t trend-watching.
It’s a breakdown of the timeless mechanics behind decision-making, branding, and scale.
If you’re building a brand, selling an idea, or trying to influence behaviour — this episode will change how you think about marketing.
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A massive shoutout to our incredible sponsors who make HUNGRY possible:
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This episode was edited by:
G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)
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🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
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✨North Star: (www.northstarbc.co.uk)
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🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)