In this episode of The Negotiation, we’re talking with Yoann Delwarde, CEO and CoFounder of Infinity Growth ltd., a Shanghai-based firm that offers sales coaching and consulting to a wide range of clients, including multinationals, startups, MBA students, and accelerators and incubators. We talk about the difference in working with startups and corporate clientele; we compare the historical methods of B2B selling in China to the way it’s done today; the value of platforms like WeChat to the salesperson and process; the difficult lessons Yoann faces coaching his clients; and how Chinese buyers differ from those in the West. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.