Holly Rustick (00:00.11) So we go. So welcome, Dr. Melvin. I'm so excited. We've already been talking. You're just going to keep talking. love it. We got Dr. Melvin music on today. And you are amazing. You've been in the academy, in the mentorship, doing all the things. You came in at zero dollars, but with a lot of experience in grant writing. Doven, your company now is the organizational concept slash managers must lead. You are the principal plant strategist. Melvin L Musick (00:02.582) Great. I'm sorry. Yes. Yes. Holly Rustick (00:29.582) and you've already made 150K in your business since joining the Academy, like about a year or so ago, not too long. So, like absolutely amazing. And we were talking so much, I was like, I gotta record all this. So much good stuff that we had in the green room. So welcome, welcome Dr. Melvin. You're welcome. Yeah, and I'm really excited. Yeah, so you have a lot of grant writing experience. You're based in California. Melvin L Musick (00:35.702) Yes. Melvin L Musick (00:41.816) Thank you. Thank you so much. I appreciate it. Melvin L Musick (00:55.799) Yes. Holly Rustick (00:56.035) And you've been writing for us for a long time working with nonprofits like what made you join the academy? Melvin L Musick (01:02.68) Well, I saw in the academy an opportunity where I could get a lot of rich information 24-7. And that's important for me because I'm a night owl. And so I usually don't even go to bed until 4 AM. But my wife goes, my wife goes to bed at 10 PM. Holly Rustick (01:21.26) Mmm. Holly Rustick (01:27.018) wow. Melvin L Musick (01:29.944) So I have all of that time to write, to read, and study, et cetera, because I'm not really a morning person. And so it works out well for me to be able to just dive into the curriculum at any hour and just pick and choose what I want to wash my brain with in addition to going back for any of the coaching sessions. Holly Rustick (01:30.542) Mmm. Holly Rustick (01:38.168) Mm-hmm. Melvin L Musick (01:56.024) Although I think I get to about 80 % of them, I still like to hear them again, to make sure that I got certain things. But what's been very interesting to me is that after the coaching calls or after an organized activity, I'll get a call from a member of the academy. Holly Rustick (02:00.46) Yeah, you're at a lot of the live coaching calls. I love it. Yeah. Melvin L Musick (02:21.144) to say, Hey, Melvin, you you said so-and-so, Holly said so-and-so, can you help me with this? Well, sure, I'd be glad to, you know, why don't you send me the material and we'll talk about it. And so I've been, been like, I was, I will smile sometimes when I'm on the coaching calls because I can hear the people that I've talked to, you know, raising where they're at now with you to say, Hey, okay, can you help me do this now? And I remember talking to them when they were afraid to maybe engage their local organizations to get work. That's been very lucrative to me and kind of a surprise because usually people when you tell them, yeah, you could call me and you don't hear from them again, but the folks in the academy will call you. Right. Holly Rustick (03:10.198) Yeah. Yeah. It is their changemaker community for life. Like I tell you, the relationships people make in their life. Melvin L Musick (03:19.03) They will call you. And so there is a gentleman, I'm embarrassed that I don't know his name. He was on a call. He heard me say something. He called his sister who works with a local organization doing homeless services. They lost their money for hot showers, but they have everything else. Holly Rustick (03:46.03) Mmm. Melvin L Musick (03:47.68) And so he was listening to me say something and he called me. And I didn't realize that he was calling me during the session to say, Melvin, I'm calling you. I want to talk to you after this. And I didn't see it for maybe, I don't know, a half hour or so. And then I called him back. I called his sister. And next Thursday, I'm going out to do a site visit and just see exactly Holly Rustick (04:02.445) about it. Melvin L Musick (04:17.448) what they need in terms of those showers. Because I know some people who administer that program in city and county government. And so it has to be very precise. They have to have the physical plant, the water, the so on and so forth, the electricity, et cetera. And so that happened during one of the coaching calls. Holly Rustick (04:21.377) Wow. Holly Rustick (04:41.921) I love it. The way that you guys interact and then even like, I might have that as a client now. Like, you know, it's just, it's so amazing to me. and like, yeah. And as you, as you were kind of looking at joining the Academy and coming in, like, were you like, okay, I'm finally ready to open up my own consultancy. Had you had a consultancy open yet? You just weren't getting any leads. Like, can you kind of talk about that as well? Cause you came from like working inside as a salary position. Melvin L Musick (04:45.825) Yes. Melvin L Musick (04:49.228) Yes. It is. Melvin L Musick (05:06.966) Cheers. I had a consultancy going, but nothing like the discipline that is a part of the academy. Meaning, I was accustomed to engaging with nonprofits and government for pieces. I would work with the board. I would do a program evaluation. So I was in and out. I never had to consider the entire organization from top to bottom. And so what the Academy does is, in effect, it says to you, if you really want to help this organization, you have to understand it. You have to understand what they do, how they do it, and what their needs are, and see if those needs align with anyone who's providing funding for those services. Well, That's different than the way I thought in the past because I was just looking at a very small piece and getting in and out and going. But in the academy, I thought, whoa, okay, I need to think this through because although I may have a lot of exposure and experience on the one hand, I've never thought about it in these terms before. And the academy teaching is different. You have to think creatively. Holly Rustick (06:19.895) Right. Yeah. Melvin L Musick (06:25.944) You have to be very disciplined to get the most out of what's there. If you don't have a system, and that's the other thing, Holly, I need to say, I had no system. I had no policies. My policy was whatever we worked out. Holly Rustick (06:38.413) you Melvin L Musick (06:43.096) And I would say, send me a check for half of the fee now. And then when I'm done, send me the other half. That was essentially how I did business. And so when I came to the academy, I was sitting here going, oh my, I don't have this, I don't have this, I don't have this, I don't have this. And I said, oh gee, I better get to work. And so I started reading and listening to people. And that's why I come. to all the coaching calls because I learned so much just from listening to people, spell out their fact pattern and have you question them on, what's your thinking or plans for this? Well, when you said this to your client, what did you mean? And it's just a different way to do business. And so for me, it's turned me around because now I have policies. Now I have a process. Holly Rustick (07:14.326) right. Holly Rustick (07:39.885) that. Melvin L Musick (07:41.311) et cetera, that people can engage me even when I'm out in the street, as I call it. So they can go to the LinkedIn and they can see what I do and can schedule an appointment or an interview with me. And I don't have to be physically sitting at the computer with the phone in my hand waiting for anyone to call me or monitoring emails and text messages all day. And so, Holly Rustick (07:48.183) Mm-hmm. Melvin L Musick (08:10.944) I like that part, but I still come back to the competitive advantage of the relationships that we have and the unlimited proposal reviews because that is a mind boggling. I was trying to explain to my wife exactly, do you understand what that means? I said, we can go back in any. Holly Rustick (08:28.554) Yes. Melvin L Musick (08:39.16) I said I could go out in the garage and get an old proposal and say, you know, I really wanted to freshen this up, but I didn't know what to do with it. So now I can give it to peers who have more as much of more experience than I have doing just this stuff. And I could give it to them and can say, Melvin, if you want to do work with this, this is what you have to do. I said that is so you pay thousands of dollars for that kind of advice. And I said, so for me, I always come back to the unlimited at one thing because it's so, for me, it's just so critical that you, I've never been involved with anything professionally that had that feature in there. That is that you can't even get this at a college or university. The faculty is not going to read your stuff forever. Holly Rustick (09:09.612) Yeah. Just for that one thing. Just for that one thing. Yep. Holly Rustick (09:38.797) class. without that bonus, unlimited grant reviews like next level. I was like, this is the game changer when we have this. Yeah. Yeah. Melvin L Musick (09:39.264) Right, it's a thing. Melvin L Musick (09:43.97) Cool. Yes. Yes, it is. It just, it's always been mind boggling to me from the very start. I'm still unclear about exactly where I found you, Holly. think I was listening to someone talk about you and they were explained they had a relationship with the academy somehow. And I remember listening to, I just can't recall what it was. And I went, well, OK, let me put this, write this down, Holly Rusted. OK, I can do this. And so, of course, I Googled your name. And then I went, OK, let me see. Let me go to the website. And then I started signing up for the weekly stuff. And I started getting the emails. And I went, this is really interesting. And I said, you know, I wonder how much this is probably going to cost a fortune. And so I went, I said, let me see how much this is. And I went, OK, I can work with this. I said, this is manageable. I said, yes. I said, and then I got afraid because the way your process works, you can submit your interests, but your selection is delayed. And so it makes you, in your mind, you go. Holly Rustick (11:06.511) Mm-hmm. Melvin L Musick (11:09.176) Are they going to select me? Do I really want to get in? And so it builds up the anticipation. And so was going, do I need to say something or do something to increase my chances of getting in? I was like, I hope. I said, God, I hope they select me. So when I got selected, I was just over the moon because of that delay in there. Holly Rustick (11:13.321) Yeah. Holly Rustick (11:25.101) I want it. Melvin L Musick (11:38.082) For me, it's kind of anxiety producing, but in a good way, because it makes you anticipate what's coming. Gee, I want to give him this. Holly Rustick (11:48.568) Yeah, we only open the doors at certain times and you know, so that's the other thing, because we do have a very robust system that we deliver for our clients. So we want to make sure everyone in there is getting those deliverables and you know, all of the things. So, but another thing that you said, and I think you are the master at this and I think everybody is, but are they open to it? And that is you get clients in the most simple everyday places. Melvin L Musick (11:52.93) That's right. Melvin L Musick (12:18.412) Yes. Holly Rustick (12:18.917) Like, can you talk? Because I'm like, there he goes again. And it's just because you're talking about it. You know, and I know one thing that mentioned that in the green room was like, you know, Coach Gwen, when you said, okay, I need to get a client, she was like, go back to the last person who hired you. Like, and you did that. But then like, parties, weddings, doctors, like talk about that. Yeah. Melvin L Musick (12:22.659) Right. Melvin L Musick (12:26.135) Yes. Melvin L Musick (12:38.006) Yes, yes, yes. After that experience with Gwen coaching me and I got that first contract, I realized, said, okay, if I'm going to be exposing myself to people and talking to people like I do, I need to be real clear about what I'm talking about because I'm wasting opportunities. And so when I was walking through City Hall, getting that first client, I thought to myself, I could spend a day in this building, just going from office to office, office. Hey, I'm writing grants. I'm doing consultancy on grants. You guys have, you guys write grants and you're always overloaded. You're always up to your eyeballs and trying to get stuff out. I said, I've been where you're at. Let me help you. And I said, I can do that and spend just a day doing it. But if you don't hear a coaching call where it's teased out, it kind of hits you in the face like, my goodness, I drove by an agency that I helped get a swimming pool. I said, of course they're wanna talk to me. So I did the very next day, I drove to that agency and I said, you really have a very nice swimming pool in there. And they said, yeah, you know. Holly Rustick (13:55.789) Yeah. Melvin L Musick (14:06.392) Five, six years ago, we were working with this program and da da da da. And I said, yeah. I said, you know, did you know anybody that was around and worked with on that? And they said, no, most of that staff is gone. I said, well, I was one of the people that was a part of the team that selected your agency to get that swimming pool. And they were hugging me and oh, yes, yes. I was like. So I got a free lunch. got a small contract which will grow because we'll just put you on retainer for what we have and it will increase it as we go. And that was result of talking to you and to Koshienko. Holly Rustick (14:39.373) Mm-hmm. Holly Rustick (14:44.301) Yeah. Holly Rustick (14:50.701) have to go get your Rolodex out, can say. You got the Rolodex, right? Melvin L Musick (14:55.864) So now I talk to everyone. You'll love this one, Tony. When I was taking out the trash, this is got true. I was taking out the trash two days ago. I ran into somebody that I've seen drive by me in the complex, but I've never had an opportunity to talk to him. And I said, you you look familiar to me. I said, what do you do? And he says, well, I'm a product of that youth leadership training that you ran 30 years ago. And I went, you remember me from that? And he says, yeah. He said, you're not easy to forget. And I said, OK. And I said, we've been looking at each other. And so I told him what I was doing now. And he says, well, would you like some more work? I said, of course. I'm looking for work. Holly Rustick (15:35.245) you Melvin L Musick (15:47.297) I said, I want to get as much work as I can. And I said, just give me a second. And I reached into my pocket and I said, I'm just up in the air. And he says, well, I know you live just around the corner and you're in the same complex. I said, but still, I want you to have this in case you don't feel like walking around the complex. So I tell Diane every day, said, I'm not going to miss any opportunity to talk about being in the academy. Holly Rustick (16:04.13) email the right people. Melvin L Musick (16:15.638) and talking about what I do because I see now it is just as meaningful, it's just as productive. And it's so rich doing it that simply versus a lot of the steps you have to do when you're trying to get to a particular executive director or agency head or board member. I said, doing it like this, retail, I said, I like that. Holly Rustick (16:34.551) Yeah. Melvin L Musick (16:42.154) I said, might just only do that and see what happens. Holly Rustick (16:47.723) Yeah, I'm telling you. I feel like, you know, one of the disconnects is a lot of people will come in and they'll be like, okay, how do I do cold calling? I don't know anyone. I just want to like, how do I use LinkedIn to like get, you know, like, how do I write the, and I'm like, there's a time and place for cold emails, but really everyone should start with warm leads. And you might think you don't know anyone in a nonprofit, but a lot of the people you're talking to, you're actually getting right to the board. Like you're dentist. Melvin L Musick (17:15.094) Yes. Yes. Yes. Holly Rustick (17:16.173) You talk to who's on a board, right? those are the people, like everybody knows somebody and those somebody like you just don't know because you haven't brought it up. But if you just talk to them. Melvin L Musick (17:23.575) Yes. Melvin L Musick (17:27.052) When I showed up at the Culver City Chamber of Commerce meeting, I didn't know they were having a program and they were kind of reluctant to let me in. You know, well, you're not a member. And I said, I just wanted to come in and just kind of shake some hands and whatever. And they said, well, okay, but you may have to leave when we start doing our awards ceremony and all. I said, it's no problem. So I started talking to these guys about what they did. Holly Rustick (17:37.751) Mm-hmm. Melvin L Musick (17:56.089) And I said, gee, that's interesting. don't know anything about doing that kind of land development. Certainly not at that scale. I said, where did you learn that? And they said, well, we're from the USC Business School. And I said, well, you my wife went to USC. And I said, small world. And they looked at me and smiled. said, unfortunately, I did not go to USC, but I feel like I have in any event. that led to me going to those two individuals had their own organization out in Thousand Oaks that I went to. And I was telling Diane when I came in the parking lot. It looked full, you know, you can almost tell when the parking lot is full. So I'm driving through very slowly each of the lanes and I'm noticing all of these license plate borders, USC alumni, USC business school, USC this, USC that. Right? I said, yes. And so I finally found a space over in the corner someplace and I went by them, by walking. Holly Rustick (18:59.127) Me. Melvin L Musick (19:10.088) And so I parked and I went in and they remembered me and they gave me a little plug before their formal meeting started and said, Melvin, are you going to stay? If you stay, we can talk to you afterwards. So of course, I've been more than happy to stay. So of course I stayed, et cetera. Now, I haven't heard from them as much as I'd like, but We're still talking. Yes. Yes. Holly Rustick (19:40.64) Yeah, that plug is there. And that's so much easier than a cold email. Like it takes a little bit of time, but those connections will last longer. and you know, like you said, I love your example too. You're talking about, in the green room before we started, but you were talking about going to a game and you said, was at a game and I saw someone wearing a hat with a certain, yeah, nonprofit name on it. So you just started chatting with them, right? Like, there you go. Melvin L Musick (19:45.793) Yes. Melvin L Musick (19:50.061) Yes. Melvin L Musick (19:58.243) Yes. Yeah. Yes. Because I told him, said, know, Pacific Clinics is one of the largest social service providers in LA County. And they get millions of dollars. And he says, yeah, are you familiar with I said, I'm very familiar with the organization. I said, look, I do this. Holly Rustick (20:17.697) Mm-hmm. Melvin L Musick (20:27.614) you know, and so we started talking while we're looking at our hot dogs and I'm going, I said, by the way, these hot dogs are delicious. This is my second game. I said, this is not my first game. It was his first game. And so he was trying to debate between getting the sandwich and the hot dog. I said, go with the hot dog. Trust me. I said, get the hot dog. So I said to him, I said, it's very like, very much like the Costco hot dog. It's Holly Rustick (20:28.365) Mm-hmm. Holly Rustick (20:46.219) Look at our dog. Holly Rustick (20:57.209) Okay. Melvin L Musick (20:57.438) It's very good. said, good and cheap. I said, you can't beat it. said, only this hot dog doesn't have the sesame seed bun, but the one at Costco does. So, but we bond it. I have since talked to him and he's going to sort of hand me off to his boss who makes the kind of decisions that I'm interested in. So, Holly Rustick (21:10.263) I love that so much. Yeah, we're not done. Holly Rustick (21:22.433) Amazing. like, getting those kind of connections just because you're like, recognize that hat. I know the nonprofits in my area. I'm going to have a chat. And then they're curious too. like, what do you do? You know, and then, yeah, I mean, that's, that's such a way. And you've been able to do basically that kind of marketing in the last year and go from zero to $150,000. Melvin L Musick (21:29.869) Yes. Melvin L Musick (21:41.292) Yes. Exactly, exactly. And all of that because of the academy. If I hadn't been in the academy, I know that would not have happened. I would have been plodding along like I used to, over overthinking, over writing, over reading. Holly Rustick (21:46.295) Like, amazing. Holly Rustick (21:50.815) love it. Melvin L Musick (22:04.952) and not having the guidance of someone like you to distill it down. Look, Melvin, you need to do this and this and focus and get it done and do it every day all the time. And if you do that, you're going to get results. And so in a way, I was kind of embarrassed that I had to relearn that. You have to be focused. You have to be disciplined. You have to have a plan and policies, which I didn't have when I started. But now I have all of those things and I feel a lot freer to talk to anyone about the academy. Whereas if I had not had this experience and done all of these things, I wouldn't have been able to be where I'm at now. So, you know. Holly Rustick (22:35.691) Yeah. Holly Rustick (22:52.097) Yeah, and I love what you said though too is like you're kind of embarrassed, right? Like I get that like we have a lot of people that come into the academy like yourself who have decades of experience and professional work and degrees and all of the things that you're Dr. Melvin, right? Like you have that and then to come in and like say I don't know how to do this thing and I feel like a beginner and you got to like Melvin L Musick (22:57.815) Yes. Melvin L Musick (23:08.172) Yes. Yes. Melvin L Musick (23:17.346) Right. Yes. Holly Rustick (23:19.733) you know, everyone checks their ego for a second, like, you it's a very humbling experience, right? And yeah. Melvin L Musick (23:21.624) Yes, exactly. Yes, it is. It very much is. When that master grant application training that you do is very humbling because I thought I knew how to write a grant and I would have bet money that, oh yeah, I can write this grant. After I got through the master grant training, I was like, okay, I'm going to keep my lips. Holly Rustick (23:59.15) Let me win and I'm gonna run into the unlimited grant review. Melvin L Musick (24:06.445) I have come back to the master grant application at least at least two or three times a month just to wash my brain with it again because there is nothing that I have discovered Holly Rustick (24:17.899) Yeah. Melvin L Musick (24:21.556) in the academy that you can absorb one time and you're okay. No, it's not like that. You have to marinate yourself with it more than once. This is not a one stop, I get it all and I'm gone like you're buying groceries. no, you have to devote the time, you have to devote the thinking and although I don't record in Slack as much as I should, because I don't think anything I've mentioned to you I put in slack yet. And so in a way I'm thinking to myself, okay, I need to do that. I keep telling myself I need to do that because other people can benefit from that. So when they go to their doctor, when they go to their sporting events, when they go to their meetings, et cetera, they can start talking to people in the parking lot. so, not see this as a... Holly Rustick (25:05.815) Yeah. Holly Rustick (25:13.141) Yeah, they're like, that's easy. That's a great tip. Melvin L Musick (25:18.538) I can only do this when I'm behind my computer, when I have my phone, when I'm engaged like this. No, you can start talking to the gardener and move forward. Yes. That's right. Exactly. Holly Rustick (25:28.565) Yeah, absolutely. Or the person on your street while you're holding the trash. it can happen. You don't need a big fancy website. Like I know you have one, but like you have your business cards. That's the most important thing. Right. And I think that this type of like, we like to call it kind like old school marketing, but there's a comeback for it because people are hungry for people interaction, especially post COVID. Now everything with AI. Melvin L Musick (25:41.74) Yes. Yes. Melvin L Musick (25:49.112) Mm-hmm. Melvin L Musick (25:53.558) Yes. Melvin L Musick (25:58.231) Yes. Holly Rustick (25:58.488) people still that meeting in person, it's not like, I'm getting some random LinkedIn DM from maybe an AI bot and not really trusting it. Instead you're like, saw this person at the grocery store, they're actually having a conversation with me, they're real, there's something so much more trustworthy about that. So I love that you've dove in to do that and it's clearly paid off. And I also love, cause you joined the mentorship as well and you joined it with like, I'm gonna make this work. Melvin L Musick (26:05.186) Yes. Melvin L Musick (26:19.706) yes. Melvin L Musick (26:24.173) Yes. Holly Rustick (26:27.373) And what I loved about that is on our sales call, you had your wife join you. And I love that. Cause I'm always like, have all the decision makers on that sales call. And she came in and I was like, she there? And you're like, yeah, she's here. And I was like, does she have time? So we, we, we chatted and it was so good. Yeah. Melvin L Musick (26:32.599) this. That's right. That's right. Yes. Melvin L Musick (26:42.988) Yes. Yes. I was so glad you did that. I'm so, that was, that was masterful. Yes. That's true. Holly Rustick (26:52.661) Yeah, well, I love meeting her and plus like I know who the real decision makers are. Holly Rustick (27:00.941) It's like whenever I have men on a discovery call, I'm like, your wife there? You know, so which I love, I love, right? So and but it's so good to see your business just flourishing, doing so well. And just always like your presence coming into the sales call or to the coaching calls and everything. Melvin L Musick (27:05.048) Right, exactly. Oh yes. Holly Rustick (27:23.731) Anyone that's thinking they're on the fence right there, right now, they may have had a professional background like yours and they're like, my gosh, I don't know if I'm ready to start something new, like if this would really pay off, if I can get out of this corporate or add to my retirement, because I know some of those goals were yours, I want to add some more money to my retirement, right? Like, what would you say to them if they're thinking about joining the Freelance GrantWriter Academy? Melvin L Musick (27:40.15) Yes. Yes. Melvin L Musick (27:46.201) I would say come to the Academy's website, sign up to start getting the weekly newsletters, et cetera. Sign up to get the training because there's going to be a pause between when you sign up and when you actually will start your training. And then that pause, you can reevaluate your budget, you can reevaluate your time. Holly Rustick (28:03.799) Mm-hmm. Holly Rustick (28:12.237) Mm-hmm. Melvin L Musick (28:14.046) and ask yourself, is this something that you can be committed to? That's what I would say. And have said it, and recently said it to a graduate of the LA Grantsmanship Center. And he was saying, well, you know, I went to the Grantsmanship Center, and da-da-da-da-da-da, and I said, well, but once you leave the Grantsmanship Center, I said, it's bye. I said, whereas I, I said, I have unlimited, you know, feedback from an international relationship of all my work. And I said, do you happen to have that? But that's what I would say to folks. Holly Rustick (28:40.129) Yeah. Holly Rustick (29:05.013) I love that. I love that so much. So where can people find you, Dr. Melvin? You mentioned you have a website. Melvin L Musick (29:08.29) They can find me on LinkedIn at Melvin Music at LinkedIn. And my name will pop up in my information, my profile and all that, my services and a little bit about my background. It'll pop up. If they just put my name in, everything will pop up. You know, my website, LinkedIn, everything that I've done. So yeah, my name is fine. But the academy is the way to go. Holly Rustick (29:27.989) Yeah. Holly Rustick (29:32.17) I love it. I love it. Melvin L Musick (29:38.998) You will not regret it. Holly Rustick (29:39.425) I love it. Well, thank you. That's right. That's right. And you'll get to join Dr. Melvin. Like you're an amazing joy to have and a value in there. So, I love it. thank you so much for coming on today and sharing more about your experience. Melvin L Musick (29:45.944) Yes. Yes. Yes. No problem, Holly. I'm glad. Thank you for inviting me. I appreciate it. Yes. Yes. Holly Rustick (29:58.241) You're welcome. You're welcome. So I will see you back inside the Academy and the mentorship. Thanks so much. Melvin L Musick (30:04.057) Thank you, take care. Holly Rustick (30:06.498) Me too.