WEBVTT

NOTE
This file was generated by Descript 

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Cam: Today, today we've had to provide
our own have you, have you got a beverage?

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Do

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you

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Mikki: wanna,

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Cam: do you wanna hold
the line just one moment?

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Yeah, yeah, yeah.

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Hold the line.

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Hold that line.

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Yeah, yeah, yeah.

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Yeah.

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Sorry about that.

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That's right.

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That's okay.

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That was I'm back.

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That was extremely long.

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If you just had to go to the fridge, but
extremely fast if you went to the brewery.

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Mikki: Yeah, well I had
to call out to Barry.

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Barry, do you wanna have some beer?

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? Yeah.

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Right.

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. So I got him some as well.

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Cam: Anyway.

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Oh, cool.

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So what I, so we're doing our first zoom
podcast first, not in person podcast.

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I know you're over Zoom.

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Yeah.

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Mickey's got a giant microphone and a

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Mikki: huge, a giant.

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Yeah, it's, it's quite a big,
it's quite a big where is,

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Cam: but I, where is it hanging from?

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Is it

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Mikki: hella?

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It is hanging from a
bookshelf above my computer.

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Cam: Ah, yeah.

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Cuz I can't see the, what do they call it?

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The boom arm or whatever it is.

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No, you can't.

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No, no, no, no.

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It's like, I thought so.

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So Barry's not holding it,
holding you, holding  , holding

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Mikki: it over your head.

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No, he is not.

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It's quite big equipment, but
I do have a big personality.

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So

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Cam: anyway, you sound,
you sound really good.

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Yeah.

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So this is our first remote episode.

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So I'm in the Hawkes Bay, coming down
to visit Nikki's family because I

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won't be coming down for Christmas.

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Mm-hmm.

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here to do that.

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And you're at home?

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I'm at home writing my.

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Oh, yes.

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Yes.

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Which I need to do.

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So you are my, like you are
my shining star for how I want

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to be able to produce content.

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Amazing.

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Always like I'm writing my
blog and then what do you know?

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Monday morning the blog comes
out in your, in my inbox.

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me.

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Actually, actually you're right.

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me.

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Well, I've got an idea for a.

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That awkward silence I hadn't frozen.

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Yes, yes.

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Mikki: I know.

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I wasn't sure and I'm like, no, wait,

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Cam: actually, no.

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That's just reality of nothing happening.

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After I say that, I've got an idea
for a block not to say that I haven't.

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Something.

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Yes.

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Just

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Mikki: that in one of my, so I've
got a couple of business groups,

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as you know, and you, I'm going
into Strategy Mastermind with

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Jill, so it's just a one on one.

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But my other business coach, Shante,
I've told you about her Maestro Mafia

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Group, which I am also joined for a
year, and it's more of a sort, that

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sort of group business support group.

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Basically business support group.

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And one of the things we had to
do is, is have a word for 2023.

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And my word is move.

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Not necessarily physically, but just
move on my ideas, move on what I say.

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Yep.

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Do what I say I'm gonna do.

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So, There you go.

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Cameron.

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Maybe you need to think of something,
which will be, you've got, I'm

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good cuz I'm like your little
shining light of Oh, she does this.

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Maybe something like that

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Cam: could help.

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Yeah.

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First move is to just schedule,
schedule it, schedule it in and if

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I schedule it in, then I will do it.

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So that's what I'll do as soon as I
get off the call, I will schedule in

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when I'm gonna do it, and then I will.

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Yes,

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Mikki: actually, because, well, no
more reflection on how I ended up

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doing this is that I actually just,
when I got my members starting to

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sign up, one of the things I said
to them is, I'll write you a weekly

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email every Monday I have for like the

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last

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Cam: eight years.

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Yep.

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That's awesome.

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Yeah.

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And that's not just for
your members, is it?

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It's everyone on your email that's.

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Everyone

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Mikki: on my email list and
then I, and then of course I can

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just repurpose it to my blog.

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So I call it my blog, but
actually it's probably only a

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third of them make it to my blog.

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So, but then I've just got content.

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I'll be able to put it out there.

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Cam: Yep.

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Yeah.

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Cool, cool, cool.

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So that's done anyway.

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Today we're not in a brewery, but I.

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A beer in front of me and I sent
you off to get one to get yours.

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So I've got a saw Mill East Coast ipa.

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Mikki: Oh, lovely.

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Juicy and tropical that yes.

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Just makes me wanna drink.

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I feel

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Cam: so thirsty.

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Yeah.

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Yeah.

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So the tricky thing about
this, this one Yeah.

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Is that I ordered it once in a.

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The Matakana Hotel actually.

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So just around the corner from the
actual, from the actual brewery.

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And they, I said, oh,
do you have any hazes?

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And they said, yes, they've
got this, there's a hazy.

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And then they brought it out and
it doesn't actually say anywhere

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on the bottle that it's a hazy.

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Does.

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It's hazy.

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Yeah.

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So that bottle, so then I was it.

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So it just says Juicy ipa.

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So then, I was there by myself.

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So then I was like, is this a hazy?

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I dunno.

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Cause it doesn't say it to hazy.

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I mean it's juicy and tropical.

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Yeah.

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So most hazes are juicy and tropical.

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So then I did that in my head for 10
minutes thinking, oh, should I say

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something or should, should I just do
what I normally do and just drink it?

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And then, and then not worry.

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And then what if it's not very nice?

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What if it's not hazy?

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What else is a lag?

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I don't like lags . So then I asked the.

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Which is like, yes, it is a hazy.

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And then, so I'm only telling this
boring story because, so Frank

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brother-in-law knows that I like hazy.

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So he, he, he drinks spades, db spades.

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The spades man.

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Yep.

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Yeah.

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So he's more of a volume man than a, than
a quality men, but, I only have a couple,

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so I like the hazes and by the way.

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Yeah, yeah.

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No, it's not a judgment, just no face.

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And  so then when I arrived,
when we arrived yesterday, he's

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like, oh, I got you some hazes.

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And then he brought it out and he
looked at it before he gave it to me.

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He's like, oh, sorry, I, I'm
sure I bought you a haze.

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I'm sure I bought Hazes.

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Doesn't say on there, there's a hazy at.

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How crazy maybe is it not a hazy.

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But then I went to the fridge just now to
get this one, and on the box it says hazy.

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There you go.

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Yep.

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So that's it.

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That's it.

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That's it.

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Now I'm gonna, might have to listen this
back to see whether I'm gonna edit it out.

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That boring, that boring
story or not, or keep it.

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Mikki: I wasn't, I didn't, I
didn't find it boring actually.

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But then I am a good, I'm a bit
of a storyteller, so I quite

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like listening to stories as I

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Cam: enjoy telling them.

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Yeah, it was quite a good.

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Hang.

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So I'll tell you.

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Just hang on.

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Let me taste it.

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Yeah, and of course it's in a
brown bottle, so you can't look.

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You can't look at it to tell if it's hazy.

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Yeah.

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No, it's good.

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No, it tastes like a hazy.

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Mikki: Do you know what
you could do though?

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You could pour it into a glass,
then you'd know if it was

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Cam: hazy or not.

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Yep.

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Okay.

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You start telling me about yours.

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Got my headphones.

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Headphones on so I can walk and listen.

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Mikki: Okay, that's good.

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So I was just in New World College Road,
new World, trying to hunt out E whites.

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They're nowhere, nowhere in Auckland.

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I've basically created a bit of a,
those eggs, those chickens are slacking.

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They are slacking.

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And unfortunately all of my Mondays
matter, people now want the egg whites.

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So they're the ones that are getting
them all, all over the the new world.

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So

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Cam: anyway, college road,
your success, your success has

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ruined you, ruined your ability.

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Egg

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Mikki: whites.

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So I'm in College Road New World,
and then I remember, hey, these

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guys have got a pretty good craft
beer selection and in fact, 350 of.

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It's better than a brewery.

00:08:00.298 --> 00:08:01.888
It's better than some sort of liquorland.

00:08:02.278 --> 00:08:06.430
So I go and get this urban, or,
which I believe we were in urban or

00:08:06.430 --> 00:08:09.190
last time that we, was it urban Ort?

00:08:09.190 --> 00:08:09.340
We

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Cam: were last in Yes.

00:08:11.290 --> 00:08:11.500
Yep.

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Up, yeah.

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Upstairs.

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Yep,

00:08:14.110 --> 00:08:14.710
Mikki: upstairs.

00:08:14.950 --> 00:08:18.220
So I ended up getting, and I
can't remember trying this one,

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I ended up getting a delicious.

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Triangle, brute double IPA,
featuring Enigma by hpa.

00:08:32.320 --> 00:08:34.390
So I feel like it's a
little bit of a CoLab.

00:08:35.200 --> 00:08:35.440
Drink.

00:08:35.440 --> 00:08:35.740
Fresh.

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Stay red.

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It's quite high.

00:08:38.560 --> 00:08:39.850
7.9% my

00:08:39.850 --> 00:08:40.210
Cam: favorite.

00:08:40.240 --> 00:08:42.010
Oh, too high for me.

00:08:42.190 --> 00:08:42.220
Oh

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Mikki: yeah, I know.

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I know you're a little bit
of a lightweight, to be fair.

00:08:46.000 --> 00:08:46.870
I am, but you know me.

00:08:47.260 --> 00:08:47.740
Go hard or go.

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But I'm already home,

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Cam: so.

00:08:50.055 --> 00:08:50.405
Oh,

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Mikki: so you doing both
so I can, yeah, I do both.

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Yeah.

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Yeah.

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I don't know.

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So that's my idea, and I imagine.

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Mm, it's actually delicious.

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And do you know what was even more
delicious is that I had a sausage about

00:09:04.845 --> 00:09:07.070
20 minutes ago, and so I had that.

00:09:07.070 --> 00:09:07.590
So did I.

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Feeling of, so did I.

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Yeah.

00:09:13.030 --> 00:09:14.110
Bloody delicious.

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It's so summer.

00:09:15.560 --> 00:09:17.920
So summer beer and sausage.

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Yum.

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Cam: Yum.

00:09:20.020 --> 00:09:23.080
Oh, is that brute, that BRT one
that's not like, no, no, no.

00:09:23.815 --> 00:09:28.845
Remember in Urban OT and there
was the Miami Oh no, the Miami.

00:09:28.975 --> 00:09:30.235
Oh, the brute or something.

00:09:30.415 --> 00:09:32.035
And we thought of Miami wine call.

00:09:32.035 --> 00:09:32.755
Is that the same one?

00:09:33.985 --> 00:09:34.785
Mikki: I don't think so.

00:09:34.945 --> 00:09:37.045
Cause it's the, it's a Bermuda Triangle.

00:09:37.105 --> 00:09:40.015
And in fact, when we did have
this, cause I remember commenting

00:09:40.015 --> 00:09:41.125
on the Bermuda Triangle.

00:09:41.885 --> 00:09:42.315
Oh yeah.

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Oh, they were Melbourne
to one, to be honest.

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Cam: They were all delicious.

00:09:45.145 --> 00:09:45.775
Yeah, they were good.

00:09:46.165 --> 00:09:46.525
They were good.

00:09:46.525 --> 00:09:47.365
We'll have to go back there.

00:09:47.403 --> 00:09:47.613
Yeah.

00:09:47.613 --> 00:09:48.791
So what should we talk about?

00:09:50.006 --> 00:09:50.666
Some updates.

00:09:50.666 --> 00:09:52.166
What did we talk about last week?

00:09:52.646 --> 00:09:53.470
My webinar.

00:09:53.470 --> 00:09:55.450
Summer trip, Sam?

00:09:55.560 --> 00:09:55.980
Yes.

00:09:55.985 --> 00:09:56.620
Webinars.

00:09:56.620 --> 00:10:00.250
So we talked about how webinars my
business coach said do one every day.

00:10:00.280 --> 00:10:01.150
Do one every week.

00:10:02.320 --> 00:10:02.800
How's it going?

00:10:03.940 --> 00:10:04.370
I haven't done one.

00:10:05.400 --> 00:10:06.640
I haven't done a second one yet.

00:10:06.640 --> 00:10:10.594
I've only done one, and it was six
weeks ago, but I had scheduled it.

00:10:10.834 --> 00:10:11.154
What do you mean about.

00:10:12.859 --> 00:10:13.789
Oh God.

00:10:14.419 --> 00:10:14.659
Yep.

00:10:14.659 --> 00:10:22.879
So . Yeah, so I've scheduled it for, for
Wednesday and I sent, I sent, started

00:10:22.879 --> 00:10:28.805
sending in LinkedIn, me sending out
link in messages to coaches on LinkedIn.

00:10:28.805 --> 00:10:28.985
Yep.

00:10:29.255 --> 00:10:31.175
Inviting them to my webinar.

00:10:31.895 --> 00:10:35.315
And I sent an email out to my email list.

00:10:35.420 --> 00:10:35.710
Y.

00:10:37.045 --> 00:10:37.605
Great.

00:10:37.610 --> 00:10:43.108
And so there's about there's about
4,000 people on that email list.

00:10:43.828 --> 00:10:45.238
Oh, that's awesome, cam.

00:10:46.258 --> 00:10:46.468
Yeah.

00:10:46.468 --> 00:10:46.828
Yeah.

00:10:46.828 --> 00:10:47.848
Hope so.

00:10:47.853 --> 00:10:50.098
I built, built that up over 14 years.

00:10:50.488 --> 00:10:52.018
Oh, not since 2014.

00:10:52.018 --> 00:10:52.618
Not 14 years.

00:10:52.648 --> 00:10:55.828
So six or seven years
worth of the email list.

00:10:55.894 --> 00:10:59.137
And then so I've got about,
probably about 20 people.

00:11:00.697 --> 00:11:02.377
Just so the email went out this morning.

00:11:02.377 --> 00:11:07.687
So I was quite happy with how quickly
people registered from the email.

00:11:08.047 --> 00:11:08.847
Fantastic.

00:11:08.847 --> 00:11:09.127
So that's good.

00:11:09.127 --> 00:11:09.307
Fantastic.

00:11:09.328 --> 00:11:13.553
So it does, it does pay to build
up an email list over time.

00:11:14.903 --> 00:11:15.143
Mm-hmm.

00:11:16.073 --> 00:11:19.733
, if anyone's, I don't, people, I don't
think people still say this, but I

00:11:19.733 --> 00:11:22.913
know when social was starting to get
big, everyone was saying that email

00:11:22.913 --> 00:11:27.263
lists are dead and that no one wants
to get an email from you anymore.

00:11:27.268 --> 00:11:27.623
That's.

00:11:28.538 --> 00:11:29.858
Rubbish, you know that.

00:11:29.933 --> 00:11:30.113
And,

00:11:30.113 --> 00:11:35.273
Mikki: and in fact, if anything, it's
because of the algorithm changes, the

00:11:35.273 --> 00:11:37.373
things that you can't control on social.

00:11:37.853 --> 00:11:40.863
The one thing you can
control is your email.

00:11:41.468 --> 00:11:44.148
List and speaking to your audience.

00:11:44.153 --> 00:11:49.088
Whereas when you put something on Insta,
maybe 10% of your audience will see it.

00:11:49.148 --> 00:11:51.188
Maybe, you know, so Yep.

00:11:51.188 --> 00:11:52.328
You've actually got a lot more

00:11:52.333 --> 00:11:53.378
Cam: control over that email.

00:11:53.408 --> 00:11:53.678
Yeah.

00:11:53.678 --> 00:11:53.978
Yes.

00:11:53.978 --> 00:11:58.658
The, the more saturated social media has
become more, the more people have said

00:11:58.663 --> 00:12:00.878
emails dead, just post on social media.

00:12:01.118 --> 00:12:04.748
The worse it has gotten, the
better, the better email it's got.

00:12:05.198 --> 00:12:07.268
So we should take a
little tangent on this.

00:12:07.268 --> 00:12:07.658
Actually.

00:12:07.663 --> 00:12:08.438
I'll come back to.

00:12:09.293 --> 00:12:14.263
Webinar story that this is the blog that
I'm gonna schedule to write actually

00:12:14.643 --> 00:12:18.873
is about owning, owning your audience.

00:12:20.073 --> 00:12:24.963
So Nice, especially with the volatility
in social media at the moment.

00:12:25.653 --> 00:12:29.393
So, I don't know, you know, if you've
been following what's happening with

00:12:29.393 --> 00:12:35.473
the social media platforms, revenues are
down for those that rely on advertis.

00:12:36.528 --> 00:12:37.548
For their money.

00:12:37.548 --> 00:12:43.758
So Facebook's revenues down, advertising
revenue, looks like they're gonna lay

00:12:43.763 --> 00:12:47.538
off a big percentage of their staff.

00:12:48.198 --> 00:12:51.858
Twitter's going through a lot of stuff at
the moment with the Elon Musk taking over.

00:12:53.028 --> 00:12:56.048
They're making some layoffs,
making some big changes.

00:12:56.358 --> 00:13:01.368
So the biggest thing to take out of
that is you never know what's gonna

00:13:01.368 --> 00:13:03.738
happen with the audiences on those.

00:13:04.503 --> 00:13:06.753
Platforms, you don't
have any control over it.

00:13:06.753 --> 00:13:11.973
And you can see the things that have
happened over time with the algorithm

00:13:11.973 --> 00:13:17.463
changes, especially when they look
when someone like Facebook launched

00:13:17.463 --> 00:13:21.002
their fir, launched their advertising
platform for the first first time.

00:13:21.302 --> 00:13:21.482
Yeah.

00:13:21.482 --> 00:13:25.472
So engagement and reach just plummeted
for those who weren't paying for

00:13:25.472 --> 00:13:29.942
ads because obviously they're gonna
push, there's only so much real

00:13:29.942 --> 00:13:31.892
estate to show stuff, so as soon as.

00:13:32.522 --> 00:13:33.752
People are paying for ads.

00:13:34.622 --> 00:13:39.242
All of that stuff's taking up that
real estate that you had before.

00:13:39.482 --> 00:13:42.992
So if you were getting heaps of organic
reach and then as soon as they launch

00:13:42.992 --> 00:13:45.392
the advertising platform and you weren't
paying for ads, then you were just,

00:13:45.632 --> 00:13:47.192
your reach just, you know, plummeted.

00:13:48.212 --> 00:13:51.662
So just an example of you have no real
control over that in your audience,

00:13:51.662 --> 00:13:54.212
so you should own your audience
in the best two ways to do that.

00:13:54.291 --> 00:13:56.721
Your email list.

00:13:57.501 --> 00:14:01.371
Where no one's ever emails
like an open platform.

00:14:01.371 --> 00:14:02.991
No one owns email only.

00:14:03.021 --> 00:14:07.731
Only email hosting, but the email
itself, you can take anywhere and your

00:14:07.731 --> 00:14:16.971
website generating demand, creating
content on your website to get people

00:14:17.121 --> 00:14:22.161
into your email list, and no one can
really either take, no one can really

00:14:22.161 --> 00:14:23.661
take those two things away from you.

00:14:25.281 --> 00:14:25.701
Mm-hmm.

00:14:26.256 --> 00:14:27.486
. So, yes, always.

00:14:27.486 --> 00:14:30.726
So not to say that you shouldn't be
on social media doing all of the,

00:14:31.056 --> 00:14:37.815
doing all of the doings, but remember
to own your audience and then, and

00:14:37.847 --> 00:14:38.847
Mikki: podcast as well.

00:14:38.847 --> 00:14:39.247
Yes.

00:14:39.247 --> 00:14:39.447
Podcast.

00:14:39.577 --> 00:14:40.247
Another,

00:14:40.717 --> 00:14:41.207
Cam: yeah.

00:14:41.207 --> 00:14:41.647
Yeah.

00:14:41.847 --> 00:14:48.475
And the thing that is shared across
those three platforms is the technology.

00:14:48.985 --> 00:14:49.915
The technology is.

00:14:51.130 --> 00:14:52.810
So, no, it's not proprietary.

00:14:52.877 --> 00:14:54.927
Podcasts use RSS technology.

00:14:54.977 --> 00:14:56.897
Really simple syndication,
is that what it's called?

00:14:57.227 --> 00:15:03.989
Could be wrong, but, and then email
uses email protocol and websites.

00:15:03.989 --> 00:15:09.999
Use whatever web protocols, HTTP and
https, which is all open, not owned by.

00:15:10.979 --> 00:15:13.499
So that's why those three things
are really important, cuz you

00:15:13.499 --> 00:15:15.809
can, you can own them and you
can take them wherever you wanna.

00:15:16.454 --> 00:15:16.664
Take

00:15:16.664 --> 00:15:16.874
Mikki: them.

00:15:17.084 --> 00:15:22.394
Can I, I'll add in a couple of opinions
on this as well in terms of your use

00:15:22.394 --> 00:15:27.188
on social media and how you engage with
the platforms because a lot of people

00:15:27.188 --> 00:15:30.968
you see sort of throw their toys a
little bit with the algorithm changes

00:15:30.968 --> 00:15:34.028
and the fact that their audiences
that see things and you often see

00:15:34.088 --> 00:15:36.008
people actually throw their toys.

00:15:36.363 --> 00:15:39.453
Or they tell off their audience
for not engaging like you.

00:15:39.573 --> 00:15:42.693
If you want me to continue to provide this
free content, you're gonna have to like,

00:15:42.693 --> 00:15:45.453
and share and save and all the rest of it.

00:15:45.903 --> 00:15:46.833
And I just think.

00:15:47.798 --> 00:15:50.168
Because there's so much
you can't control in it.

00:15:50.168 --> 00:15:54.878
What you can control is your engagement
and your consistency, and you just

00:15:54.878 --> 00:15:56.048
have to be consistent with it.

00:15:56.048 --> 00:16:00.338
And I know that right now TikTok is
apparently blowing up and a lot of people

00:16:00.338 --> 00:16:05.858
have, are moving to TikTok in addition
to say Instagram and, and Facebook

00:16:06.158 --> 00:16:08.858
to help engage audiences over there.

00:16:09.428 --> 00:16:12.788
And, and I think that's great for people
who have the bandwidth for, yes, another

00:16:12.788 --> 00:16:16.388
social media platform, but my strategy.

00:16:16.763 --> 00:16:22.043
At this point in time is not to go to
another platform to then engage with that,

00:16:22.163 --> 00:16:28.433
because I've still got a lot of stuff I
can do to grow on Instagram, for example.

00:16:28.438 --> 00:16:30.923
So I'm not at 160,000 followers.

00:16:31.253 --> 00:16:34.973
Also, I don't necessarily think I need
to in order to be successful, but I

00:16:34.973 --> 00:16:40.703
think it's just, yeah, show up for the
audience that is there for you and enjoy.

00:16:41.633 --> 00:16:43.369
Stuff and just be consistent.

00:16:44.413 --> 00:16:48.913
Cam: So thinking about these social
media platforms, You don't wanna

00:16:48.913 --> 00:16:53.851
optimize for the metrics that work
for the social media platforms.

00:16:54.781 --> 00:17:00.491
So the metrics that work for the social
media platforms are  likes and comments.

00:17:01.146 --> 00:17:04.584
are good for the social media platforms
cause they keep people on the platform

00:17:04.584 --> 00:17:09.534
. I guess what I mean by not optimizing for
likes is, for example, don't just put up a

00:17:09.539 --> 00:17:16.014
famous quote and say something like, like
if you agree with this quote, cause you'll

00:17:16.014 --> 00:17:17.634
get probably heaps of likes for that.

00:17:17.634 --> 00:17:20.694
Especially if it's a good quote
that everyone's gonna agree with

00:17:20.694 --> 00:17:25.344
and people like to, See quotes
and go, yeah, I like that.

00:17:25.764 --> 00:17:26.844
And then not do anything.

00:17:27.804 --> 00:17:32.394
So, and sometimes you can put up a post
that's really impactful when you might

00:17:32.399 --> 00:17:38.154
not get that many lights or comments,
because in reality, if you are really

00:17:38.159 --> 00:17:41.844
helping someone, it requires them to go
off and do something in the real world.

00:17:43.134 --> 00:17:47.694
So sometimes you might not even know
that you've put up a post or a video or

00:17:47.694 --> 00:17:51.354
something that's been really helpful to
someone and they've gone off and done

00:17:51.354 --> 00:17:53.214
something that's made their life better.

00:17:53.904 --> 00:17:53.994
Mm-hmm.

00:17:54.464 --> 00:17:58.674
. But they obviously, they're not gonna
then come back and find that post

00:17:58.679 --> 00:18:02.244
and then like, like it, and then say,
this changed my life, or whatever.

00:18:02.244 --> 00:18:08.904
So sometimes the deeper and more impactful
things that you can share on social media

00:18:08.904 --> 00:18:11.544
gets the less engagement cuz it require.

00:18:12.579 --> 00:18:15.579
Time and for someone to go off and
actually do something about it.

00:18:16.179 --> 00:18:16.899
So yeah.

00:18:16.899 --> 00:18:17.259
True.

00:18:17.679 --> 00:18:18.832
That's it, that's all.

00:18:18.832 --> 00:18:19.192
Nice.

00:18:19.582 --> 00:18:20.722
So yeah, back to my webinar.

00:18:21.172 --> 00:18:22.132
So email list.

00:18:22.672 --> 00:18:23.992
So always have an email list.

00:18:24.052 --> 00:18:24.952
Start building one up.

00:18:24.957 --> 00:18:27.922
Now slowly if you don't have one,
that would be my advice anyway.

00:18:28.042 --> 00:18:28.552
Don't have to.

00:18:28.640 --> 00:18:31.730
, My last webinar, I think I ended
up with 50 or something in the end.

00:18:32.500 --> 00:18:35.170
So I think I'll probably get
this about the same registered.

00:18:35.840 --> 00:18:36.450
Mm-hmm.

00:18:36.530 --> 00:18:39.894
. But thing about these is, you know,
I might get 50 registered, but then I

00:18:39.894 --> 00:18:43.554
might only get 15 come, which is cool.

00:18:43.554 --> 00:18:45.264
I'll be stok if I get 15 people come.

00:18:46.404 --> 00:18:50.504
Mikki: And actually from a percentage
perspective, you expect maybe

00:18:50.509 --> 00:18:54.234
about 10% of people actually.

00:18:55.524 --> 00:18:55.674
Yeah.

00:18:55.674 --> 00:18:57.684
Is is the sort of industry standard?

00:18:57.774 --> 00:18:58.134
Yeah.

00:18:58.494 --> 00:18:58.824
Yeah.

00:18:58.884 --> 00:19:03.864
Cause I had, not a freak out, but with
my webinar that I did before, my latest

00:19:03.864 --> 00:19:08.425
program, I had, like, I only, I had
10% of the people who registered to

00:19:08.430 --> 00:19:11.454
come, and I'm like, oh, that's actually
a bit down on what I normally see.

00:19:11.694 --> 00:19:14.874
But then it was reiterated to me
that actually that's fairly normal,

00:19:14.879 --> 00:19:16.044
so just don't worry about it.

00:19:16.134 --> 00:19:16.734
So I'm like, okay,

00:19:16.734 --> 00:19:17.004
Cam: cool.

00:19:17.724 --> 00:19:22.059
Yeah, and you can easily think,
oh, No one likes me or something.

00:19:22.059 --> 00:19:24.969
If people don't, if you, if you're
not, if you don't know what those

00:19:24.969 --> 00:19:29.049
metrics are, you don't expect to
know, you know, what those things are.

00:19:29.054 --> 00:19:34.359
So whenever I, so I've quite often talked
to coaches who, who might be doing some

00:19:34.359 --> 00:19:36.009
e-commerce stuff for the first time.

00:19:37.299 --> 00:19:40.459
So they're like, oh, you know,
I've got, you know, I've got

00:19:40.464 --> 00:19:44.139
500 or a thousand people who
follow me on social or whatever.

00:19:45.129 --> 00:19:48.129
And they often think that then
they'll be able to like post their

00:19:48.129 --> 00:19:52.989
new product or service or something
and get like, you know, a hundred

00:19:52.989 --> 00:19:55.479
people buy their stuff or whatever.

00:19:55.479 --> 00:19:59.769
But you might be very lucky to
get like between one and 3% of,

00:20:01.299 --> 00:20:03.519
of conversions for an audience.

00:20:03.579 --> 00:20:03.699
Yeah.

00:20:03.699 --> 00:20:05.859
And that's a really
engaged audience, even.

00:20:06.159 --> 00:20:06.759
Mm-hmm.

00:20:06.819 --> 00:20:07.059
. Yeah.

00:20:07.299 --> 00:20:10.899
So, you know, your audience
needs to be pretty big for

00:20:10.899 --> 00:20:12.039
each time you send something.

00:20:13.404 --> 00:20:16.314
For them people to, to buy something.

00:20:16.319 --> 00:20:20.874
So know you shouldn't freak out if
you only get like a 3% conversion

00:20:20.874 --> 00:20:24.414
rate of people actually buying
something and people have seen it.

00:20:25.344 --> 00:20:29.048
So yeah, and that number's, that number's
probably going down rather than up as

00:20:29.048 --> 00:20:33.638
well, just because the more social media
platforms there are, the more people

00:20:33.638 --> 00:20:40.328
who are pushing stuff online, the harder
it is to get your, your fair share.

00:20:41.003 --> 00:20:41.753
That audience.

00:20:41.753 --> 00:20:41.813
Yeah.

00:20:41.813 --> 00:20:44.603
But that just means, you know, you have
to be good and you have to be consistent.

00:20:44.783 --> 00:20:48.593
And the longer you've been doing
it, the more advantage you'll have

00:20:49.583 --> 00:20:50.933
than trying to break into it now.

00:20:52.043 --> 00:20:52.493
Yeah.

00:20:53.783 --> 00:20:59.656
Hey so sorry, I I was late to the call,
my bloody SSL certificate, which is, you

00:20:59.656 --> 00:21:03.202
know, when you go to a website, there's
a little padlock on the address bar.

00:21:04.117 --> 00:21:10.507
So every domain name needs like
a, an SSL certificate, so mm-hmm.

00:21:10.747 --> 00:21:14.437
if you're a training tool customer,
you get that for free Plug for

00:21:14.437 --> 00:21:17.827
training tool is that, you know,
if you've got a website, then

00:21:17.827 --> 00:21:19.567
you get SSL certificate for free.

00:21:19.567 --> 00:21:22.217
And I mean I say that, but
most of the hosting platforms

00:21:22.217 --> 00:21:24.287
give it for free now as well.

00:21:24.287 --> 00:21:29.437
Anyway, so that's what that
little green padlock on your.

00:21:30.527 --> 00:21:34.247
And the addressed bar on your website
is, it's your SSL certificate, so

00:21:34.247 --> 00:21:36.047
secure socket, flower or something.

00:21:36.077 --> 00:21:41.070
I won't go into anything more technical,
but what happens is you buy it then

00:21:41.196 --> 00:21:44.886
it either auto renews depending on
what platform you are using, or you

00:21:44.886 --> 00:21:47.106
have to go and renew it after a year.

00:21:47.111 --> 00:21:48.186
After a year.

00:21:48.186 --> 00:21:52.416
So I think a year's the longest
that you can get it to last because.

00:21:54.261 --> 00:21:56.511
The shorter it is, the more
likely it is to be secure.

00:21:56.901 --> 00:22:00.261
The more often it changes, the less
likely anyone is to, to hack into it.

00:22:00.261 --> 00:22:01.881
So it just means everything's encrypted.

00:22:01.881 --> 00:22:05.211
So if anyone is putting credit cards into
your website and stuff like that, it's

00:22:05.211 --> 00:22:06.741
all encrypted as it goes over the way.

00:22:08.061 --> 00:22:12.071
So mine had aired when it was
renewing at lunchtime today.

00:22:12.971 --> 00:22:15.671
So I got an email message from
one of my coaches saying, oh, I've

00:22:15.671 --> 00:22:19.171
got this funny era on my, you.

00:22:19.616 --> 00:22:23.036
Coaching business training app.com
so you get your own domain like that.

00:22:24.116 --> 00:22:25.166
And then I was like, oh, what's that?

00:22:25.526 --> 00:22:25.706
Yeah.

00:22:25.706 --> 00:22:28.496
So I went in, so the auto renewal
had failed for some reason,

00:22:29.336 --> 00:22:31.196
so I couldn't get it to work.

00:22:31.196 --> 00:22:34.916
So then I had to go and buy another,
a brand new certificate and I'd

00:22:34.921 --> 00:22:36.446
paid for five years worth of them.

00:22:37.286 --> 00:22:37.636
Mm.

00:22:38.066 --> 00:22:38.556
Yeah.

00:22:38.606 --> 00:22:41.306
So a new one was like 300 US
dollars or something like that.

00:22:41.306 --> 00:22:45.176
So it's a bit of, bit of a pain
cuz I couldn't get the one I'd

00:22:45.176 --> 00:22:48.266
already paid for to work and I
couldn't just leave it how it was.

00:22:50.081 --> 00:22:57.191
Mikki: So is that one certificate for
one coaching website or is it for a

00:22:57.191 --> 00:22:59.231
range for a number of your customers?

00:22:59.231 --> 00:22:59.471
Is it all

00:22:59.471 --> 00:22:59.741
Cam: of us?

00:22:59.741 --> 00:23:00.577
So not you.

00:23:01.597 --> 00:23:05.707
Yeah, so it was just my
training tool app.com domain.

00:23:06.367 --> 00:23:10.507
So for every coach who has there,
so you've got mickey willin.com.

00:23:11.027 --> 00:23:11.637
Mm-hmm.

00:23:11.722 --> 00:23:15.434
. So we create an a sep individual
and separate one for you cuz

00:23:15.434 --> 00:23:16.614
you've got your own domain.

00:23:17.494 --> 00:23:22.064
Yeah, a certificate can't, can, well it
can be shared across all the domains,

00:23:22.064 --> 00:23:24.979
but we create one for everyone's domain.

00:23:24.979 --> 00:23:29.389
So anyway, that's a bit of a bummer cuz
you don't want anyone going to the coach's

00:23:29.389 --> 00:23:34.609
website and getting that era thinking
that it's dangerous or it's been hacked

00:23:34.609 --> 00:23:36.769
or something where it hasn't, it hasn't.

00:23:36.859 --> 00:23:41.239
It's just the browser warning you
that the certificate has expired

00:23:41.239 --> 00:23:42.559
even though it actually still works.

00:23:42.611 --> 00:23:44.544
But it does seem scary.

00:23:45.729 --> 00:23:49.719
Well, the message is all read
and horrible looking and people

00:23:49.719 --> 00:23:53.259
freak out even though there isn't
actually that much danger to it.

00:23:53.709 --> 00:23:54.429
You just can't have it.

00:23:55.209 --> 00:23:56.079
Can't have that happening.

00:23:56.170 --> 00:23:56.440
Yeah.

00:23:56.440 --> 00:23:58.150
So just another thing that pops up.

00:24:00.940 --> 00:24:04.480
So what's your week looking like now?

00:24:04.480 --> 00:24:09.490
You are, Monday's matter
is coming close to an end.

00:24:09.550 --> 00:24:10.330
Couple of weeks left.

00:24:12.310 --> 00:24:13.210
Does it end just before

00:24:13.210 --> 00:24:13.600
Mikki: Christmas?

00:24:13.600 --> 00:24:14.530
Couple of weeks?

00:24:15.850 --> 00:24:16.180
No.

00:24:16.270 --> 00:24:20.170
Got a couple of weeks left, but we'll
sort of, not necessarily on the food

00:24:20.170 --> 00:24:24.520
front, but we've got a Christmas advent
calendar going that obviously started

00:24:24.520 --> 00:24:28.330
on 1st of December, so that will go
beyond the length of the program,

00:24:28.335 --> 00:24:29.980
so we'll just continue to engage.

00:24:30.190 --> 00:24:35.230
Then however, small span and the
in the works for probably anyone

00:24:35.235 --> 00:24:37.270
in our situation where you.

00:24:37.331 --> 00:24:39.311
Face to face clients,
you're self-employed.

00:24:39.311 --> 00:24:44.261
I said, of course, as I said to you, I've
been called up for jury service on Monday.

00:24:44.951 --> 00:24:45.041
Yes.

00:24:46.121 --> 00:24:52.481
And the letter said I could be called in
for two weeks as well if I got on a, if

00:24:52.481 --> 00:24:55.811
they chose me for the trial that lasted
two weeks, and I've already deferred

00:24:55.811 --> 00:24:58.841
once, and so I can't defer again.

00:25:00.221 --> 00:25:04.541
So I had to, I emailed out
all my clients for next week.

00:25:04.901 --> 00:25:08.021
Giving them a heads up, I'd already
taken the Monday off, but given

00:25:08.021 --> 00:25:12.391
them the heads up that I may need to
reschedule their appointment times.

00:25:14.381 --> 00:25:18.431
If I'm chosen for a jury and if
I'm actually chosen for the two

00:25:18.431 --> 00:25:20.351
week jury, I mean, hey, who knows?

00:25:20.411 --> 00:25:21.581
Someone's gotta do it, right?

00:25:21.731 --> 00:25:25.631
And I was very resistant to the idea of
it at all up until about two days ago.

00:25:25.871 --> 00:25:30.641
But for the two week jury, I
actually am going to plead, I'm

00:25:30.646 --> 00:25:32.591
going to guilty, put my case forward.

00:25:33.581 --> 00:25:35.291
. Yeah,  be guilty.

00:25:36.146 --> 00:25:39.176
I realize that plead is not the right
word actually, when I'm doing that, yeah.

00:25:39.356 --> 00:25:43.346
I'm going to put my case forward to the
jury service people that actually it would

00:25:43.346 --> 00:25:48.146
be financially very difficult for me to
do this because I have a seminar and a

00:25:48.151 --> 00:25:52.436
conference booked in the Hawks Bay for
the week after next, which had been a.

00:25:52.526 --> 00:25:56.846
Scheduled for months before I knew that I
would be called up potentially to do it.

00:25:56.846 --> 00:25:59.366
So I think that I would
actually get off on that.

00:25:59.366 --> 00:26:03.848
But if, for example, I get chosen
for a jury that would last five days,

00:26:04.118 --> 00:26:08.138
I've had to reschedule my clients
because, and this is a thing when

00:26:08.138 --> 00:26:11.828
you are self-employed, like it's
actually, it's quite a financial hit.

00:26:12.598 --> 00:26:17.278
Even for a week to just, cuz one,
not only do you have to, are you

00:26:17.278 --> 00:26:20.068
not able to see the clients that
you would've otherwise seen.

00:26:20.098 --> 00:26:23.728
You either have to reschedule them
for later or in and around that.

00:26:23.728 --> 00:26:28.108
So in fact, your days then extend
well beyond your usual working day.

00:26:28.108 --> 00:26:32.548
So you can actually just get a
bit frazzled and, but then also,

00:26:33.273 --> 00:26:38.343
Due to go down to Queenstown on
Thursday for the, for a running trip.

00:26:38.973 --> 00:26:43.601
And so what I've also done is,
is just re just had to purchase

00:26:43.606 --> 00:26:47.681
another flight for Friday later
on, which is fully refundable.

00:26:47.681 --> 00:26:48.761
So actually that's a good thing.

00:26:48.766 --> 00:26:52.451
I just paid for the fully refundable
flight and if I don't need it,

00:26:52.451 --> 00:26:54.441
ID then that's fine, but mm-hmm.

00:26:54.441 --> 00:26:56.223
But I've just basically
had to reschedule things.

00:26:56.223 --> 00:26:59.883
But actually importantly, I've
now accept I've just thought I,

00:26:59.943 --> 00:27:03.513
I'm stop, I'm not resisting it
the way I was like four days ago.

00:27:03.723 --> 00:27:06.633
Cuz I think that if I resist it
so much, then it's just calmer.

00:27:06.633 --> 00:27:07.533
I will be chosen.

00:27:07.773 --> 00:27:11.313
So, so I actually feel better now
that I've got plans in place in

00:27:11.313 --> 00:27:13.863
case I need to spend the week out.

00:27:13.863 --> 00:27:17.133
But, but I legitimately
couldn't do a two week trial.

00:27:17.133 --> 00:27:18.333
Like financially.

00:27:18.333 --> 00:27:20.943
It's just, and, and work professionally.

00:27:21.513 --> 00:27:23.163
It's, there's no way I can do it.

00:27:23.163 --> 00:27:26.132
So I'm hoping that my case could
be could be off because before

00:27:26.132 --> 00:27:28.112
that I was even thinking shit.

00:27:28.292 --> 00:27:30.812
Could, could I fake Covid?

00:27:31.322 --> 00:27:33.302
Actually , no, I can't do that.

00:27:33.782 --> 00:27:34.322
I can't do that.

00:27:34.532 --> 00:27:37.772
Someone also had, though I've gotten
lots of messages from people saying,

00:27:38.072 --> 00:27:39.752
just look as right wing as possible.

00:27:40.637 --> 00:27:42.497
And they will, like, they'll beat you.

00:27:42.647 --> 00:27:46.047
So I'm going to get Richard Preble's
book outta the library and take it with

00:27:46.047 --> 00:27:46.197
Cam: me.

00:27:47.007 --> 00:27:50.127
. I was gonna say that if it makes
you feel any better, there's no

00:27:50.127 --> 00:27:51.927
way I would put you in my jury

00:27:54.537 --> 00:27:55.917
Mikki: No, I'm way too biased.

00:27:56.247 --> 00:27:56.307
I

00:27:56.312 --> 00:27:58.347
Cam: totally, I just, you just look.

00:27:58.347 --> 00:27:59.277
I'm trustworthy,

00:28:01.842 --> 00:28:06.012
. 
Mikki: I am going to, on Monday,
look, I, I'm gonna wear makeup.

00:28:06.282 --> 00:28:07.572
I'm going to put on a dress.

00:28:08.112 --> 00:28:12.522
I'm going to have my copy of
the Economist magazine with me.

00:28:12.762 --> 00:28:12.852
Yes.

00:28:12.852 --> 00:28:16.632
And I'm going to be reading in the room,
and I'm just gonna cross my fingers.

00:28:16.632 --> 00:28:21.012
But then, hey, if I'm chosen, then
I'll just enjoy the experience.

00:28:21.132 --> 00:28:21.432
Do your

00:28:21.432 --> 00:28:21.762
Cam: duty.

00:28:22.722 --> 00:28:23.742
Do my duty, your duty.

00:28:23.742 --> 00:28:24.912
It's what they call it, jury duty.

00:28:25.512 --> 00:28:30.087
I'm surprised there's, I haven't
been called, I was called

00:28:30.087 --> 00:28:31.317
once when I was very young.

00:28:31.317 --> 00:28:36.383
I must been in my early twenties and
but I think I got out of it somehow.

00:28:37.643 --> 00:28:41.063
Did you end up going to, might
have had exams or something?

00:28:41.183 --> 00:28:43.283
Might have been, it might
have been an easy out.

00:28:44.138 --> 00:28:44.408
Yeah.

00:28:44.948 --> 00:28:49.358
Mikki: Do you know, I'd be, I'd be totally
fine to do it if, for example, I was

00:28:49.358 --> 00:28:54.758
employed and, and I could get covered from
my employer for the loss of work time.

00:28:54.763 --> 00:28:58.985
But the re I saw this this
meme and I'll read it to you.

00:28:58.985 --> 00:29:02.075
We could put it even in the show
notes, but it did make me laugh.

00:29:02.465 --> 00:29:05.045
It was by this guy
called so native and it.

00:29:05.810 --> 00:29:07.640
Jury duty is a wild concept.

00:29:07.970 --> 00:29:11.360
Whenever the government wants, they
can just be like, cool off work bestie.

00:29:11.360 --> 00:29:12.530
We need you to solve a murder.

00:29:12.560 --> 00:29:12.800
Here's

00:29:12.800 --> 00:29:16.780
Cam: $15 . Oh, that's classic.

00:29:17.570 --> 00:29:18.140
Mikki: It is classic.

00:29:18.410 --> 00:29:19.190
And so true.

00:29:19.310 --> 00:29:22.850
It is so true because you get like $31.

00:29:23.810 --> 00:29:24.530
Yeah, that's funny.

00:29:24.530 --> 00:29:28.040
It isn't about the money, but actually
when you are losing several thousand

00:29:28.040 --> 00:29:29.450
dollars, it is about the money.

00:29:30.380 --> 00:29:30.710
Cam: It is.

00:29:30.710 --> 00:29:30.920
Yeah.

00:29:30.920 --> 00:29:32.803
And I guess that's cause.

00:29:33.883 --> 00:29:37.963
Well, you know, if you're, if you're
employed in a business, you know,

00:29:37.963 --> 00:29:41.983
a small, medium, large business or
whatever, all of that stuff's built into

00:29:42.853 --> 00:29:44.983
the way they pay out their salaries.

00:29:44.983 --> 00:29:46.303
You know, just like they, yeah.

00:29:46.393 --> 00:29:48.343
Build in the holidays
and all of that stuff.

00:29:48.348 --> 00:29:52.123
So it's important when you go into
business yourself, you need to start

00:29:52.123 --> 00:29:57.193
to try and create that margin in
your own business where it's like,

00:29:57.193 --> 00:29:59.263
oh, yep, I need to earn enough.

00:30:00.523 --> 00:30:03.163
Some, you know, that sometimes
things are gonna happen and you're

00:30:03.163 --> 00:30:05.413
not gonna be able to work and you're
not gonna get the revenue that

00:30:05.413 --> 00:30:06.433
you thought you were gonna get.

00:30:07.333 --> 00:30:13.616
And my business isn't, it's not as
obvious for me because most of my

00:30:13.616 --> 00:30:19.806
revenue is recurring anyway, but
every week I take off means I haven't

00:30:19.811 --> 00:30:21.286
worked on growing the business.

00:30:22.331 --> 00:30:25.061
Whatever my revenue will,
you know, three months.

00:30:25.331 --> 00:30:29.681
So I think it's like, it feels to me
after doing this for a while, when you're

00:30:29.681 --> 00:30:33.491
doing like a subscription based business,
that whatever you do, sales and marketing

00:30:33.491 --> 00:30:39.041
now, you'll only see the effects of it
like in 90 days or something like that.

00:30:39.041 --> 00:30:41.141
You know, just sales,
sales cycles and stuff.

00:30:42.671 --> 00:30:45.301
So yeah, so whatever, if
take a week off now it's a.

00:30:45.821 --> 00:30:50.351
Less of impact you would've made on
the bottom line 90 days from now.

00:30:50.351 --> 00:30:54.131
So it's not as obvious,
but it's definitely there.

00:30:54.581 --> 00:30:58.601
Mikki: So it's a bit like not
saving for your pension actually.

00:30:59.051 --> 00:30:59.411
Cam: Yeah.

00:30:59.411 --> 00:30:59.621
Yeah.

00:30:59.621 --> 00:31:01.421
It doesn't feel like it's important.

00:31:01.691 --> 00:31:04.181
Doesn't feel likes that, that it
makes that much of a difference.

00:31:04.181 --> 00:31:04.391
But

00:31:04.811 --> 00:31:05.801
Mikki: no, it does.

00:31:06.071 --> 00:31:09.431
I, I need to within the special leave
concept, and the reality is, it's

00:31:09.901 --> 00:31:13.091
actually, it's less about the money
and more about the bummer that I'm.

00:31:14.616 --> 00:31:16.986
I may not be able to go
to Queensland on Thursday.

00:31:17.771 --> 00:31:19.511
That is the thing that
I'm most bummed about.

00:31:19.701 --> 00:31:20.181
Yeah.

00:31:20.186 --> 00:31:24.611
Because in fact, when I sent the email out
to my clients and I, I just went, right,

00:31:24.941 --> 00:31:26.891
I'm just gonna have to do some long days.

00:31:26.891 --> 00:31:27.341
No worry.

00:31:27.341 --> 00:31:31.061
And you know, cam, I'm good at getting
up early and I can, you know, push

00:31:31.061 --> 00:31:35.201
on through in the evening time and,
and ev and I've got eight of 13

00:31:35.201 --> 00:31:38.081
people who've already come back to
say, oh, well, we'll just reschedule

00:31:38.081 --> 00:31:39.491
to New Year, which actually is fine.

00:31:40.136 --> 00:31:42.857
and or yep, I can do this hour
or this hour and I'm in fact

00:31:42.862 --> 00:31:44.606
seeing someone tomorrow as well.

00:31:44.826 --> 00:31:49.432
So we can make it work, but
it's, it's that for whatever

00:31:49.432 --> 00:31:53.242
reason I was very resistant and
it was all I could think about.

00:31:53.842 --> 00:31:58.312
And now that I've got these things
in place, I just feel so, like, I

00:31:58.312 --> 00:32:01.012
just feel so much more, I'm like,
actually it's not the end of the world.

00:32:01.252 --> 00:32:03.562
It's not stopping me from
doing anything in particular.

00:32:03.562 --> 00:32:04.462
So just

00:32:04.462 --> 00:32:04.822
Cam: deal.

00:32:05.572 --> 00:32:05.752
Yeah.

00:32:06.082 --> 00:32:06.952
Well, good luck with.

00:32:08.032 --> 00:32:08.422
Thanks, Ken.

00:32:09.172 --> 00:32:09.472
Yeah.

00:32:09.712 --> 00:32:10.162
Yeah.

00:32:10.162 --> 00:32:10.492
So what

00:32:10.492 --> 00:32:10.732
Mikki: else?

00:32:10.732 --> 00:32:11.062
What else?

00:32:11.452 --> 00:32:14.152
It's the district court, not
the high court anyway, think,

00:32:14.662 --> 00:32:14.812
Cam: right?

00:32:15.652 --> 00:32:17.653
So what else is happening
on the business front?

00:32:17.653 --> 00:32:22.393
So things tend to wind down a bit,
I guess, say, coming into Christmas.

00:32:23.083 --> 00:32:25.633
So you, what are your bookings?

00:32:25.783 --> 00:32:26.983
You like your one on one bookings?

00:32:26.983 --> 00:32:27.823
Wind down a bit.

00:32:28.978 --> 00:32:31.298
People, people going, I know.

00:32:31.303 --> 00:32:32.398
Cause they need someone to talk to.

00:32:32.398 --> 00:32:34.768
Cause they've just been to seven
Christmas parties in three weeks.

00:32:35.708 --> 00:32:36.378
. Exactly.

00:32:36.488 --> 00:32:37.818
That is exactly right.

00:32:38.158 --> 00:32:39.628
Need to figure out how to manage that.

00:32:41.128 --> 00:32:41.908
Mikki: Do you know what it is?

00:32:41.913 --> 00:32:46.350
It's and in fact, so we've got
our Monday's matter sh area

00:32:46.350 --> 00:32:48.060
edition coming out in February.

00:32:49.060 --> 00:32:49.770
So , so.

00:32:50.310 --> 00:32:54.334
Because we are spending, you know a bit
of time over Christmas away, and I don't

00:32:54.334 --> 00:32:58.684
want Barry to spend, eat another holiday,
having to do the Mondays matter workbook.

00:32:58.984 --> 00:33:03.713
We are making a push to have all of
that done by the end of, by Christmas.

00:33:03.716 --> 00:33:06.956
And then of course, in my
business, in fact, the, the.

00:33:07.491 --> 00:33:08.301
Down period.

00:33:08.301 --> 00:33:11.571
And I wonder if it's a lot, I
think it's the same for a lot of

00:33:11.571 --> 00:33:16.641
people in my industry is that March
actually tends to be fairly quiet.

00:33:16.667 --> 00:33:20.564
And then almost every March and April
I'm like, where have all my clients gone?

00:33:21.224 --> 00:33:23.054
And then that ramps up again.

00:33:23.054 --> 00:33:28.034
But this time of year is actually,
people are trying to get in for a

00:33:28.574 --> 00:33:33.164
consult prior to Christmas, and then
my post Christmas consults center.

00:33:35.389 --> 00:33:35.869
Which I'm thankful.

00:33:36.049 --> 00:33:36.319
Cool.

00:33:36.439 --> 00:33:36.859
Cam: It's lovely.

00:33:37.009 --> 00:33:37.219
Yeah.

00:33:37.219 --> 00:33:42.289
Yeah, so, so it's quite funny, I've had
years, cuz I've been doing this for a few

00:33:42.294 --> 00:33:46.759
years now, like over Christmas, where I've
had lots of new customers come on board.

00:33:47.749 --> 00:33:50.719
I think it might have something to
do with how a lot of coaches are

00:33:50.719 --> 00:33:55.459
part-time, so they might be taking,
you know, they might be off work.

00:33:56.089 --> 00:34:02.179
So they're taking the time to get a bit
more set up with like a coaching platform.

00:34:02.989 --> 00:34:08.089
Maybe to move into the new year being a
little bit more organized or whatever.

00:34:08.089 --> 00:34:10.009
And if, if they're working
full time, they don't have time

00:34:10.009 --> 00:34:11.689
to do that during the year.

00:34:11.694 --> 00:34:14.989
So I'm hoping that maybe that will happen.

00:34:15.799 --> 00:34:20.705
So but a fun, strangely, November
was quite a, a month of quite a lot

00:34:20.705 --> 00:34:24.305
of tune for me, so I lost quite a.

00:34:25.835 --> 00:34:26.675
Customers for some reason.

00:34:26.675 --> 00:34:30.536
Not sure why yet, which is in which
another thing I'm working on, which

00:34:30.536 --> 00:34:34.856
is part of the frame, one of the
frameworks in my coaching group is

00:34:34.856 --> 00:34:38.456
the cancellation flow framework.

00:34:39.146 --> 00:34:39.416
Yep.

00:34:39.806 --> 00:34:43.916
Where if someone goes in and cancels, you
just take them through this framework.

00:34:44.006 --> 00:34:47.056
You just get them to answer
a few questions on their, on

00:34:47.056 --> 00:34:48.056
their way out, like an exit.

00:34:49.136 --> 00:34:51.986
So you can find out the
reasons of why they canceled.

00:34:51.986 --> 00:34:57.386
So if it is anything, it's not, you
know, some, there's lots, there's

00:34:57.391 --> 00:35:00.506
a million different reasons why
someone might end up canceling.

00:35:00.896 --> 00:35:04.196
But if there is something that's under
our control, then hopefully that'll

00:35:04.196 --> 00:35:06.656
pick that up so you can change it.

00:35:07.406 --> 00:35:09.956
You know, cuz these things often
go, if no one tells you about

00:35:09.956 --> 00:35:12.836
these things, you may never.

00:35:13.931 --> 00:35:14.561
So, well,

00:35:14.561 --> 00:35:17.531
Mikki: I got an interesting
email this week from someone.

00:35:17.531 --> 00:35:20.801
Let's just call her Amanda, who responded.

00:35:20.801 --> 00:35:21.581
Cam: We call her Karen.

00:35:22.631 --> 00:35:23.411
We call her Karen.

00:35:23.411 --> 00:35:24.521
Mikki: Karen, yeah.

00:35:24.581 --> 00:35:26.141
I have a couple of good
friends called Karen

00:35:26.141 --> 00:35:26.261
Cam: though.

00:35:26.261 --> 00:35:26.681
Oh, no.

00:35:26.681 --> 00:35:27.851
Let's, okay, let's go with Amanda.

00:35:28.691 --> 00:35:28.961
Mikki: Yeah.

00:35:28.991 --> 00:35:29.231
Okay.

00:35:29.591 --> 00:35:34.094
And and I sent her, you know, did the
global Black Friday sales email and then

00:35:34.094 --> 00:35:37.904
she emailed me back and said, clearly
you're always about the money, aren't you?

00:35:38.024 --> 00:35:41.864
Cause I signed up to a program
and I couldn't even log in.

00:35:41.924 --> 00:35:42.854
And you never helped.

00:35:42.854 --> 00:35:46.124
You didn't notice, and
you're not very helpful.

00:35:46.124 --> 00:35:49.334
And I'm, I'm telling my friends,
I'm never recommending you.

00:35:50.204 --> 00:35:55.344
And had that been me five years
ago, getting an email, I would've.

00:35:55.874 --> 00:36:00.554
Mortified and ruminating over it for days.

00:36:01.184 --> 00:36:07.124
And actually Cam, I looked
at it and I almost laughed.

00:36:07.634 --> 00:36:11.474
I just thought, yeah,
that is not me at all.

00:36:11.684 --> 00:36:14.114
So I emailed her back and said, how?

00:36:14.204 --> 00:36:19.164
And I said, Hey, Manda, this is
really unusual because we have a

00:36:19.169 --> 00:36:20.354
number of things in place that.

00:36:21.254 --> 00:36:27.494
Try and catch people who don't log
in so we can communicate and, and

00:36:27.588 --> 00:36:30.258
make sure that you've got everything
that you need if you're struggling.

00:36:30.258 --> 00:36:33.108
And I said, you know, did
you create an account?

00:36:33.708 --> 00:36:35.388
Because that's how No.

00:36:35.448 --> 00:36:35.628
Yep.

00:36:35.688 --> 00:36:37.128
Did you join the Facebook group?

00:36:37.278 --> 00:36:38.448
Cuz that's how we would know.

00:36:38.568 --> 00:36:40.248
She was part of September,
Monday's matter.

00:36:40.248 --> 00:36:40.728
September.

00:36:41.238 --> 00:36:43.312
And, and did you try to contact me?

00:36:43.312 --> 00:36:45.172
So I was aware of this?

00:36:46.132 --> 00:36:47.062
Never heard a thing.

00:36:47.512 --> 00:36:47.722
Mm.

00:36:48.952 --> 00:36:54.412
Which, but literally, like I just, I
just thought that was the most, the

00:36:54.412 --> 00:37:02.272
weirdest email and hey, some, sometimes
people can't get out of their own way,

00:37:02.482 --> 00:37:04.462
and I don't think that person is me.

00:37:04.942 --> 00:37:05.292
Cam: No.

00:37:05.292 --> 00:37:05.992
No, exactly.

00:37:05.997 --> 00:37:10.265
And you, you need to capture
those things when you can to

00:37:10.265 --> 00:37:11.705
fix the things that are broken.

00:37:12.485 --> 00:37:15.055
But you know, you
can't . Go for the lowest.

00:37:15.925 --> 00:37:20.455
I'm not trying to judge Amanda here,
but you know, you can't build things out

00:37:20.455 --> 00:37:25.965
for the lowest common  denominator, and
to build in every single little thing

00:37:25.965 --> 00:37:32.342
that could go wrong to to make sure that
everyone is like a hundred percent happy.

00:37:32.342 --> 00:37:33.962
So all you can do is iterate.

00:37:34.442 --> 00:37:37.112
And we, you and I have been
doing this for, for years now.

00:37:37.172 --> 00:37:38.342
Like iterate things slow.

00:37:39.062 --> 00:37:43.082
As things come up that it, that
people report back, which is great

00:37:43.082 --> 00:37:45.542
actually when people report back
and say It was difficult or I

00:37:45.542 --> 00:37:46.982
couldn't figure this out or whatever.

00:37:47.462 --> 00:37:51.422
And then we totally probably change
dozens and dozens of things in the

00:37:51.427 --> 00:37:55.502
sign up process and in the flow
and it's never gonna be perfect.

00:37:55.502 --> 00:37:59.792
And as we build more things into the
platform and you add more stuff as well,

00:38:00.302 --> 00:38:01.892
like new things will come up all the time.

00:38:01.922 --> 00:38:03.992
So it's good that you
get feedback, but so.

00:38:04.042 --> 00:38:06.862
Yeah, sometimes other people have
other things going on that makes

00:38:06.862 --> 00:38:10.852
it sound like it, like it's worse
than it really is, you know?

00:38:10.852 --> 00:38:15.712
So she might have gotten to a point where
either she wasn't sure what the next step

00:38:15.717 --> 00:38:20.002
was, or there could have been an error
or something didn't happen and, you know,

00:38:20.812 --> 00:38:24.022
just wasn't the right time for her or
whatever, and things didn't work out.

00:38:24.022 --> 00:38:27.622
And then she got your email and
was still annoyed about that.

00:38:27.682 --> 00:38:31.012
But it's when people get really
annoyed like that over such a.

00:38:32.317 --> 00:38:35.047
Thing that could easily
have been rectified if you'd

00:38:35.047 --> 00:38:36.697
just followed up earlier.

00:38:36.778 --> 00:38:40.768
I guess it's, you know, people are
struggling with other things in their

00:38:40.768 --> 00:38:42.838
lives that make them lash out sometimes.

00:38:43.558 --> 00:38:47.488
And the worst thing you do in business is
take those things personally regardless

00:38:47.488 --> 00:38:50.068
of how valid, valid their concerns are.

00:38:51.088 --> 00:38:51.838
Mikki: Absolutely.

00:38:51.888 --> 00:38:55.622
And I was pleased with my.

00:38:56.387 --> 00:39:01.217
My genuine response to it is
that I knew immediately that

00:39:02.597 --> 00:39:04.127
I'm not just out for the money.

00:39:04.877 --> 00:39:09.377
You know, like, you know, I did not
question my value system at all.

00:39:09.767 --> 00:39:13.937
And, and I felt sorry that she
didn't actually let me know earlier.

00:39:13.967 --> 00:39:19.337
Cause she had purchased a program in
September and it is December now that

00:39:19.337 --> 00:39:23.327
she didn't let me know earlier because
there was much that we could have done

00:39:23.327 --> 00:39:26.477
to help her overcome those obstacles.

00:39:26.571 --> 00:39:30.141
So, and equally there were a
number of steps like probably.

00:39:32.511 --> 00:39:39.921
That she may have come across in
her journey with us that would've

00:39:39.921 --> 00:39:41.701
possibly overcome that obstacle.

00:39:41.706 --> 00:39:44.031
But some you just have to want it as well.

00:39:44.091 --> 00:39:44.241
Yeah.

00:39:44.271 --> 00:39:46.221
So it wasn't just, yeah.

00:39:46.221 --> 00:39:47.691
So I think that's another thing as well.

00:39:48.081 --> 00:39:51.381
When people say things like, the customer
is always right, that's not true.

00:39:51.561 --> 00:39:52.761
The customer's not always right.

00:39:53.591 --> 00:39:55.281
Cam: No, no, no.

00:39:55.431 --> 00:39:55.881
That's true.

00:39:56.991 --> 00:39:57.261
Yeah.

00:40:00.411 --> 00:40:00.801
Right.

00:40:00.801 --> 00:40:01.131
Cool.

00:40:02.331 --> 00:40:02.991
On that cam?

00:40:03.651 --> 00:40:03.951
Yeah.

00:40:04.101 --> 00:40:04.791
What's up for the rest?

00:40:05.301 --> 00:40:05.601
Yep.

00:40:05.781 --> 00:40:08.464
What's up for the rest of the was gonna
say Sunday, but it's not Saturday.

00:40:09.964 --> 00:40:10.810
So I,

00:40:10.849 --> 00:40:14.029
Mikki: Barry is going to see
Big Thief, which is a band

00:40:14.029 --> 00:40:15.169
I'm not interested in seeing.

00:40:15.259 --> 00:40:15.709
So

00:40:15.799 --> 00:40:18.889
Cam: I am Oh, Barry only loves bands
and no one else has ever heard of

00:40:20.359 --> 00:40:20.849
. 
Mikki: Yeah.

00:40:20.854 --> 00:40:21.139
Yes.

00:40:21.139 --> 00:40:22.489
And do you know who he shares that with?

00:40:24.584 --> 00:40:25.684
Cam: A couple of music snobs.

00:40:25.684 --> 00:40:27.514
They should go out for a
beer and talk about hell.

00:40:27.784 --> 00:40:29.474
Everyone else's taste music is.

00:40:30.529 --> 00:40:32.569
Mikki: Well, that's in fact what
they're doing at seven o'clock

00:40:32.569 --> 00:40:33.589
before they go to their concert.

00:40:33.889 --> 00:40:33.919
Oh,

00:40:34.919 --> 00:40:35.409
Cam: cool.

00:40:36.499 --> 00:40:36.769
Yeah,

00:40:37.399 --> 00:40:38.539
Mikki: yeah, I know exactly.

00:40:38.659 --> 00:40:43.433
So so I will be finishing up my email
blog and it's a really good one actually.

00:40:43.440 --> 00:40:46.290
You know, I'm finding lots of really good
research, but it's also really practical

00:40:46.560 --> 00:40:49.890
and I'm also taking my blog and doing
an Instagram live on that tomorrow.

00:40:49.890 --> 00:40:51.600
So I'm just prepping for that as well.

00:40:52.020 --> 00:40:56.599
And we'll also have dinner and
might watch something on Netflix.

00:40:57.624 --> 00:40:59.644
Also did another sub 20 at the park

00:40:59.644 --> 00:40:59.824
Cam: run.

00:41:00.764 --> 00:41:01.624
Oh yes.

00:41:02.074 --> 00:41:02.314
Excellent.

00:41:03.154 --> 00:41:06.484
So I'll need to get into the pub,
the park runs and do a sub 20 myself.

00:41:06.484 --> 00:41:07.954
I think that should be a good goal for me.

00:41:08.944 --> 00:41:09.664
I think so,

00:41:09.664 --> 00:41:10.174
Mikki: Ken.

00:41:11.044 --> 00:41:15.274
Right just to, just because it's such
a, it's not a, if I say low hanging

00:41:15.274 --> 00:41:17.644
fruit, I don't mean, I don't mean that.

00:41:17.644 --> 00:41:18.274
Oh, it's so easy.

00:41:18.274 --> 00:41:18.934
Anyone can do it.

00:41:18.934 --> 00:41:23.854
But what I mean is that it's a very
low barrier to entry and you will only

00:41:23.854 --> 00:41:28.234
improve if you do it regardless of
how soon it takes you to do sub 20.

00:41:28.234 --> 00:41:31.534
You know, it might take you four
weeks, it, am I taking four months?

00:41:31.534 --> 00:41:33.784
But ultimately you'll be
improving along the way, which

00:41:33.784 --> 00:41:35.044
is always such a good feeling.

00:41:35.049 --> 00:41:35.345
Cam: Yeah, yeah.

00:41:35.350 --> 00:41:39.154
And it's good for a short race like
that cuz you can have short cycles of.

00:41:39.874 --> 00:41:44.284
Feed or feedback, you know, do one and you
don't have, you know, you don't do have

00:41:44.284 --> 00:41:48.304
to do another three months of training and
then two weeks of recovery or something

00:41:48.304 --> 00:41:50.104
to figure out what to do next, so.

00:41:51.214 --> 00:41:51.454
Exactly.

00:41:52.684 --> 00:41:52.924
All right.

00:41:52.924 --> 00:41:57.578
Well I'm gonna go and see what the
finals doing or afternoon drinks

00:41:57.578 --> 00:41:59.588
probably, and then a nice dinner.

00:42:00.488 --> 00:42:01.238
Sounds great.

00:42:01.808 --> 00:42:02.018
Mikki: All right.

00:42:02.018 --> 00:42:02.078
You

00:42:02.078 --> 00:42:02.678
Cam: doing with the bay?

00:42:03.158 --> 00:42:03.458
Yeah.

00:42:03.463 --> 00:42:05.444
And good luck for jury duty.

00:42:07.379 --> 00:42:08.579
I will keep you informed.

00:42:09.089 --> 00:42:09.449
All right.

00:42:09.659 --> 00:42:10.559
All right, catch you.

00:42:10.769 --> 00:42:11.099
See ya.

00:42:11.399 --> 00:42:11.729
Bye.