Cam: Today, today we've had to provide our own have you, have you got a beverage?
Do
you
Mikki: wanna,
Cam: do you wanna hold the line just one moment?
Yeah, yeah, yeah.
Hold the line.
Hold that line.
Yeah, yeah, yeah.
Yeah.
Sorry about that.
That's right.
That's okay.
That was I'm back.
That was extremely long.
If you just had to go to the fridge, but extremely fast if you went to the brewery.
Mikki: Yeah, well I had to call out to Barry.
Barry, do you wanna have some beer?
? Yeah.
Right.
. So I got him some as well.
Cam: Anyway.
Oh, cool.
So what I, so we're doing our first zoom podcast first, not in person podcast.
I know you're over Zoom.
Yeah.
Mickey's got a giant microphone and a
Mikki: huge, a giant.
Yeah, it's, it's quite a big, it's quite a big where is,
Cam: but I, where is it hanging from?
Is it
Mikki: hella?
It is hanging from a bookshelf above my computer.
Cam: Ah, yeah.
Cuz I can't see the, what do they call it?
The boom arm or whatever it is.
No, you can't.
No, no, no, no.
It's like, I thought so.
So Barry's not holding it, holding you, holding , holding
Mikki: it over your head.
No, he is not.
It's quite big equipment, but I do have a big personality.
So
Cam: anyway, you sound, you sound really good.
Yeah.
So this is our first remote episode.
So I'm in the Hawkes Bay, coming down to visit Nikki's family because I
won't be coming down for Christmas.
Mm-hmm.
here to do that.
And you're at home?
I'm at home writing my.
Oh, yes.
Yes.
Which I need to do.
So you are my, like you are my shining star for how I want
to be able to produce content.
Amazing.
Always like I'm writing my blog and then what do you know?
Monday morning the blog comes out in your, in my inbox.
me.
Actually, actually you're right.
me.
Well, I've got an idea for a.
That awkward silence I hadn't frozen.
Yes, yes.
Mikki: I know.
I wasn't sure and I'm like, no, wait,
Cam: actually, no.
That's just reality of nothing happening.
After I say that, I've got an idea for a block not to say that I haven't.
Something.
Yes.
Just
Mikki: that in one of my, so I've got a couple of business groups,
as you know, and you, I'm going into Strategy Mastermind with
Jill, so it's just a one on one.
But my other business coach, Shante, I've told you about her Maestro Mafia
Group, which I am also joined for a year, and it's more of a sort, that
sort of group business support group.
Basically business support group.
And one of the things we had to do is, is have a word for 2023.
And my word is move.
Not necessarily physically, but just move on my ideas, move on what I say.
Yep.
Do what I say I'm gonna do.
So, There you go.
Cameron.
Maybe you need to think of something, which will be, you've got, I'm
good cuz I'm like your little shining light of Oh, she does this.
Maybe something like that
Cam: could help.
Yeah.
First move is to just schedule, schedule it, schedule it in and if
I schedule it in, then I will do it.
So that's what I'll do as soon as I get off the call, I will schedule in
when I'm gonna do it, and then I will.
Yes,
Mikki: actually, because, well, no more reflection on how I ended up
doing this is that I actually just, when I got my members starting to
sign up, one of the things I said to them is, I'll write you a weekly
email every Monday I have for like the
last
Cam: eight years.
Yep.
That's awesome.
Yeah.
And that's not just for your members, is it?
It's everyone on your email that's.
Everyone
Mikki: on my email list and then I, and then of course I can
just repurpose it to my blog.
So I call it my blog, but actually it's probably only a
third of them make it to my blog.
So, but then I've just got content.
I'll be able to put it out there.
Cam: Yep.
Yeah.
Cool, cool, cool.
So that's done anyway.
Today we're not in a brewery, but I.
A beer in front of me and I sent you off to get one to get yours.
So I've got a saw Mill East Coast ipa.
Mikki: Oh, lovely.
Juicy and tropical that yes.
Just makes me wanna drink.
I feel
Cam: so thirsty.
Yeah.
So the tricky thing about this, this one Yeah.
Is that I ordered it once in a.
The Matakana Hotel actually.
So just around the corner from the actual, from the actual brewery.
And they, I said, oh, do you have any hazes?
And they said, yes, they've got this, there's a hazy.
And then they brought it out and it doesn't actually say anywhere
on the bottle that it's a hazy.
Does.
It's hazy.
Yeah.
So that bottle, so then I was it.
So it just says Juicy ipa.
So then, I was there by myself.
So then I was like, is this a hazy?
I dunno.
Cause it doesn't say it to hazy.
I mean it's juicy and tropical.
Yeah.
So most hazes are juicy and tropical.
So then I did that in my head for 10 minutes thinking, oh, should I say
something or should, should I just do what I normally do and just drink it?
And then, and then not worry.
And then what if it's not very nice?
What if it's not hazy?
What else is a lag?
I don't like lags . So then I asked the.
Which is like, yes, it is a hazy.
And then, so I'm only telling this boring story because, so Frank
brother-in-law knows that I like hazy.
So he, he, he drinks spades, db spades.
The spades man.
Yep.
Yeah.
So he's more of a volume man than a, than a quality men, but, I only have a couple,
so I like the hazes and by the way.
Yeah, yeah.
No, it's not a judgment, just no face.
And so then when I arrived, when we arrived yesterday, he's
like, oh, I got you some hazes.
And then he brought it out and he looked at it before he gave it to me.
He's like, oh, sorry, I, I'm sure I bought you a haze.
I'm sure I bought Hazes.
Doesn't say on there, there's a hazy at.
How crazy maybe is it not a hazy.
But then I went to the fridge just now to get this one, and on the box it says hazy.
There you go.
Yep.
So that's it.
That's it.
Now I'm gonna, might have to listen this back to see whether I'm gonna edit it out.
That boring, that boring story or not, or keep it.
Mikki: I wasn't, I didn't, I didn't find it boring actually.
But then I am a good, I'm a bit of a storyteller, so I quite
like listening to stories as I
Cam: enjoy telling them.
Yeah, it was quite a good.
Hang.
So I'll tell you.
Just hang on.
Let me taste it.
Yeah, and of course it's in a brown bottle, so you can't look.
You can't look at it to tell if it's hazy.
Yeah.
No, it's good.
No, it tastes like a hazy.
Mikki: Do you know what you could do though?
You could pour it into a glass, then you'd know if it was
Cam: hazy or not.
Yep.
Okay.
You start telling me about yours.
Got my headphones.
Headphones on so I can walk and listen.
Mikki: Okay, that's good.
So I was just in New World College Road, new World, trying to hunt out E whites.
They're nowhere, nowhere in Auckland.
I've basically created a bit of a, those eggs, those chickens are slacking.
They are slacking.
And unfortunately all of my Mondays matter, people now want the egg whites.
So they're the ones that are getting them all, all over the the new world.
So
Cam: anyway, college road, your success, your success has
ruined you, ruined your ability.
Egg
Mikki: whites.
So I'm in College Road New World, and then I remember, hey, these
guys have got a pretty good craft beer selection and in fact, 350 of.
It's better than a brewery.
It's better than some sort of liquorland.
So I go and get this urban, or, which I believe we were in urban or
last time that we, was it urban Ort?
We
Cam: were last in Yes.
Yep.
Up, yeah.
Upstairs.
Yep,
Mikki: upstairs.
So I ended up getting, and I can't remember trying this one,
I ended up getting a delicious.
Triangle, brute double IPA, featuring Enigma by hpa.
So I feel like it's a little bit of a CoLab.
Drink.
Fresh.
Stay red.
It's quite high.
7.9% my
Cam: favorite.
Oh, too high for me.
Oh
Mikki: yeah, I know.
I know you're a little bit of a lightweight, to be fair.
I am, but you know me.
Go hard or go.
But I'm already home,
Cam: so.
Oh,
Mikki: so you doing both so I can, yeah, I do both.
Yeah.
I don't know.
So that's my idea, and I imagine.
Mm, it's actually delicious.
And do you know what was even more delicious is that I had a sausage about
20 minutes ago, and so I had that.
So did I.
Feeling of, so did I.
Yeah.
Bloody delicious.
It's so summer.
So summer beer and sausage.
Yum.
Cam: Yum.
Oh, is that brute, that BRT one that's not like, no, no, no.
Remember in Urban OT and there was the Miami Oh no, the Miami.
Oh, the brute or something.
And we thought of Miami wine call.
Is that the same one?
Mikki: I don't think so.
Cause it's the, it's a Bermuda Triangle.
And in fact, when we did have this, cause I remember commenting
on the Bermuda Triangle.
Oh yeah.
Oh, they were Melbourne to one, to be honest.
Cam: They were all delicious.
Yeah, they were good.
They were good.
We'll have to go back there.
Yeah.
So what should we talk about?
Some updates.
What did we talk about last week?
My webinar.
Summer trip, Sam?
Yes.
Webinars.
So we talked about how webinars my business coach said do one every day.
Do one every week.
How's it going?
I haven't done one.
I haven't done a second one yet.
I've only done one, and it was six weeks ago, but I had scheduled it.
What do you mean about.
Oh God.
Yep.
So . Yeah, so I've scheduled it for, for Wednesday and I sent, I sent, started
sending in LinkedIn, me sending out link in messages to coaches on LinkedIn.
Yep.
Inviting them to my webinar.
And I sent an email out to my email list.
Y.
Great.
And so there's about there's about 4,000 people on that email list.
Oh, that's awesome, cam.
Yeah.
Hope so.
I built, built that up over 14 years.
Oh, not since 2014.
Not 14 years.
So six or seven years worth of the email list.
And then so I've got about, probably about 20 people.
Just so the email went out this morning.
So I was quite happy with how quickly people registered from the email.
Fantastic.
So that's good.
Fantastic.
So it does, it does pay to build up an email list over time.
Mm-hmm.
, if anyone's, I don't, people, I don't think people still say this, but I
know when social was starting to get big, everyone was saying that email
lists are dead and that no one wants to get an email from you anymore.
That's.
Rubbish, you know that.
And,
Mikki: and in fact, if anything, it's because of the algorithm changes, the
things that you can't control on social.
The one thing you can control is your email.
List and speaking to your audience.
Whereas when you put something on Insta, maybe 10% of your audience will see it.
Maybe, you know, so Yep.
You've actually got a lot more
Cam: control over that email.
Yeah.
Yes.
The, the more saturated social media has become more, the more people have said
emails dead, just post on social media.
The worse it has gotten, the better, the better email it's got.
So we should take a little tangent on this.
Actually.
I'll come back to.
Webinar story that this is the blog that I'm gonna schedule to write actually
is about owning, owning your audience.
So Nice, especially with the volatility in social media at the moment.
So, I don't know, you know, if you've been following what's happening with
the social media platforms, revenues are down for those that rely on advertis.
For their money.
So Facebook's revenues down, advertising revenue, looks like they're gonna lay
off a big percentage of their staff.
Twitter's going through a lot of stuff at the moment with the Elon Musk taking over.
They're making some layoffs, making some big changes.
So the biggest thing to take out of that is you never know what's gonna
happen with the audiences on those.
Platforms, you don't have any control over it.
And you can see the things that have happened over time with the algorithm
changes, especially when they look when someone like Facebook launched
their fir, launched their advertising platform for the first first time.
Yeah.
So engagement and reach just plummeted for those who weren't paying for
ads because obviously they're gonna push, there's only so much real
estate to show stuff, so as soon as.
People are paying for ads.
All of that stuff's taking up that real estate that you had before.
So if you were getting heaps of organic reach and then as soon as they launch
the advertising platform and you weren't paying for ads, then you were just,
your reach just, you know, plummeted.
So just an example of you have no real control over that in your audience,
so you should own your audience in the best two ways to do that.
Your email list.
Where no one's ever emails like an open platform.
No one owns email only.
Only email hosting, but the email itself, you can take anywhere and your
website generating demand, creating content on your website to get people
into your email list, and no one can really either take, no one can really
take those two things away from you.
Mm-hmm.
. So, yes, always.
So not to say that you shouldn't be on social media doing all of the,
doing all of the doings, but remember to own your audience and then, and
Mikki: podcast as well.
Yes.
Podcast.
Another,
Cam: yeah.
Yeah.
And the thing that is shared across those three platforms is the technology.
The technology is.
So, no, it's not proprietary.
Podcasts use RSS technology.
Really simple syndication, is that what it's called?
Could be wrong, but, and then email uses email protocol and websites.
Use whatever web protocols, HTTP and https, which is all open, not owned by.
So that's why those three things are really important, cuz you
can, you can own them and you can take them wherever you wanna.
Take
Mikki: them.
Can I, I'll add in a couple of opinions on this as well in terms of your use
on social media and how you engage with the platforms because a lot of people
you see sort of throw their toys a little bit with the algorithm changes
and the fact that their audiences that see things and you often see
people actually throw their toys.
Or they tell off their audience for not engaging like you.
If you want me to continue to provide this free content, you're gonna have to like,
and share and save and all the rest of it.
And I just think.
Because there's so much you can't control in it.
What you can control is your engagement and your consistency, and you just
have to be consistent with it.
And I know that right now TikTok is apparently blowing up and a lot of people
have, are moving to TikTok in addition to say Instagram and, and Facebook
to help engage audiences over there.
And, and I think that's great for people who have the bandwidth for, yes, another
social media platform, but my strategy.
At this point in time is not to go to another platform to then engage with that,
because I've still got a lot of stuff I can do to grow on Instagram, for example.
So I'm not at 160,000 followers.
Also, I don't necessarily think I need to in order to be successful, but I
think it's just, yeah, show up for the audience that is there for you and enjoy.
Stuff and just be consistent.
Cam: So thinking about these social media platforms, You don't wanna
optimize for the metrics that work for the social media platforms.
So the metrics that work for the social media platforms are likes and comments.
are good for the social media platforms cause they keep people on the platform
. I guess what I mean by not optimizing for likes is, for example, don't just put up a
famous quote and say something like, like if you agree with this quote, cause you'll
get probably heaps of likes for that.
Especially if it's a good quote that everyone's gonna agree with
and people like to, See quotes and go, yeah, I like that.
And then not do anything.
So, and sometimes you can put up a post that's really impactful when you might
not get that many lights or comments, because in reality, if you are really
helping someone, it requires them to go off and do something in the real world.
So sometimes you might not even know that you've put up a post or a video or
something that's been really helpful to someone and they've gone off and done
something that's made their life better.
Mm-hmm.
. But they obviously, they're not gonna then come back and find that post
and then like, like it, and then say, this changed my life, or whatever.
So sometimes the deeper and more impactful things that you can share on social media
gets the less engagement cuz it require.
Time and for someone to go off and actually do something about it.
So yeah.
True.
That's it, that's all.
Nice.
So yeah, back to my webinar.
So email list.
So always have an email list.
Start building one up.
Now slowly if you don't have one, that would be my advice anyway.
Don't have to.
, My last webinar, I think I ended up with 50 or something in the end.
So I think I'll probably get this about the same registered.
Mm-hmm.
. But thing about these is, you know, I might get 50 registered, but then I
might only get 15 come, which is cool.
I'll be stok if I get 15 people come.
Mikki: And actually from a percentage perspective, you expect maybe
about 10% of people actually.
Yeah.
Is is the sort of industry standard?
Yeah.
Cause I had, not a freak out, but with my webinar that I did before, my latest
program, I had, like, I only, I had 10% of the people who registered to
come, and I'm like, oh, that's actually a bit down on what I normally see.
But then it was reiterated to me that actually that's fairly normal,
so just don't worry about it.
So I'm like, okay,
Cam: cool.
Yeah, and you can easily think, oh, No one likes me or something.
If people don't, if you, if you're not, if you don't know what those
metrics are, you don't expect to know, you know, what those things are.
So whenever I, so I've quite often talked to coaches who, who might be doing some
e-commerce stuff for the first time.
So they're like, oh, you know, I've got, you know, I've got
500 or a thousand people who follow me on social or whatever.
And they often think that then they'll be able to like post their
new product or service or something and get like, you know, a hundred
people buy their stuff or whatever.
But you might be very lucky to get like between one and 3% of,
of conversions for an audience.
Yeah.
And that's a really engaged audience, even.
Mm-hmm.
. Yeah.
So, you know, your audience needs to be pretty big for
each time you send something.
For them people to, to buy something.
So know you shouldn't freak out if you only get like a 3% conversion
rate of people actually buying something and people have seen it.
So yeah, and that number's, that number's probably going down rather than up as
well, just because the more social media platforms there are, the more people
who are pushing stuff online, the harder it is to get your, your fair share.
That audience.
Yeah.
But that just means, you know, you have to be good and you have to be consistent.
And the longer you've been doing it, the more advantage you'll have
than trying to break into it now.
Yeah.
Hey so sorry, I I was late to the call, my bloody SSL certificate, which is, you
know, when you go to a website, there's a little padlock on the address bar.
So every domain name needs like a, an SSL certificate, so mm-hmm.
if you're a training tool customer, you get that for free Plug for
training tool is that, you know, if you've got a website, then
you get SSL certificate for free.
And I mean I say that, but most of the hosting platforms
give it for free now as well.
Anyway, so that's what that little green padlock on your.
And the addressed bar on your website is, it's your SSL certificate, so
secure socket, flower or something.
I won't go into anything more technical, but what happens is you buy it then
it either auto renews depending on what platform you are using, or you
have to go and renew it after a year.
After a year.
So I think a year's the longest that you can get it to last because.
The shorter it is, the more likely it is to be secure.
The more often it changes, the less likely anyone is to, to hack into it.
So it just means everything's encrypted.
So if anyone is putting credit cards into your website and stuff like that, it's
all encrypted as it goes over the way.
So mine had aired when it was renewing at lunchtime today.
So I got an email message from one of my coaches saying, oh, I've
got this funny era on my, you.
Coaching business training app.com so you get your own domain like that.
And then I was like, oh, what's that?
Yeah.
So I went in, so the auto renewal had failed for some reason,
so I couldn't get it to work.
So then I had to go and buy another, a brand new certificate and I'd
paid for five years worth of them.
Mm.
Yeah.
So a new one was like 300 US dollars or something like that.
So it's a bit of, bit of a pain cuz I couldn't get the one I'd
already paid for to work and I couldn't just leave it how it was.
Mikki: So is that one certificate for one coaching website or is it for a
range for a number of your customers?
Is it all
Cam: of us?
So not you.
Yeah, so it was just my training tool app.com domain.
So for every coach who has there, so you've got mickey willin.com.
Mm-hmm.
. So we create an a sep individual and separate one for you cuz
you've got your own domain.
Yeah, a certificate can't, can, well it can be shared across all the domains,
but we create one for everyone's domain.
So anyway, that's a bit of a bummer cuz you don't want anyone going to the coach's
website and getting that era thinking that it's dangerous or it's been hacked
or something where it hasn't, it hasn't.
It's just the browser warning you that the certificate has expired
even though it actually still works.
But it does seem scary.
Well, the message is all read and horrible looking and people
freak out even though there isn't actually that much danger to it.
You just can't have it.
Can't have that happening.
Yeah.
So just another thing that pops up.
So what's your week looking like now?
You are, Monday's matter is coming close to an end.
Couple of weeks left.
Does it end just before
Mikki: Christmas?
Couple of weeks?
No.
Got a couple of weeks left, but we'll sort of, not necessarily on the food
front, but we've got a Christmas advent calendar going that obviously started
on 1st of December, so that will go beyond the length of the program,
so we'll just continue to engage.
Then however, small span and the in the works for probably anyone
in our situation where you.
Face to face clients, you're self-employed.
I said, of course, as I said to you, I've been called up for jury service on Monday.
Yes.
And the letter said I could be called in for two weeks as well if I got on a, if
they chose me for the trial that lasted two weeks, and I've already deferred
once, and so I can't defer again.
So I had to, I emailed out all my clients for next week.
Giving them a heads up, I'd already taken the Monday off, but given
them the heads up that I may need to reschedule their appointment times.
If I'm chosen for a jury and if I'm actually chosen for the two
week jury, I mean, hey, who knows?
Someone's gotta do it, right?
And I was very resistant to the idea of it at all up until about two days ago.
But for the two week jury, I actually am going to plead, I'm
going to guilty, put my case forward.
. Yeah, be guilty.
I realize that plead is not the right word actually, when I'm doing that, yeah.
I'm going to put my case forward to the jury service people that actually it would
be financially very difficult for me to do this because I have a seminar and a
conference booked in the Hawks Bay for the week after next, which had been a.
Scheduled for months before I knew that I would be called up potentially to do it.
So I think that I would actually get off on that.
But if, for example, I get chosen for a jury that would last five days,
I've had to reschedule my clients because, and this is a thing when
you are self-employed, like it's actually, it's quite a financial hit.
Even for a week to just, cuz one, not only do you have to, are you
not able to see the clients that you would've otherwise seen.
You either have to reschedule them for later or in and around that.
So in fact, your days then extend well beyond your usual working day.
So you can actually just get a bit frazzled and, but then also,
Due to go down to Queenstown on Thursday for the, for a running trip.
And so what I've also done is, is just re just had to purchase
another flight for Friday later on, which is fully refundable.
So actually that's a good thing.
I just paid for the fully refundable flight and if I don't need it,
ID then that's fine, but mm-hmm.
But I've just basically had to reschedule things.
But actually importantly, I've now accept I've just thought I,
I'm stop, I'm not resisting it the way I was like four days ago.
Cuz I think that if I resist it so much, then it's just calmer.
I will be chosen.
So, so I actually feel better now that I've got plans in place in
case I need to spend the week out.
But, but I legitimately couldn't do a two week trial.
Like financially.
It's just, and, and work professionally.
It's, there's no way I can do it.
So I'm hoping that my case could be could be off because before
that I was even thinking shit.
Could, could I fake Covid?
Actually , no, I can't do that.
I can't do that.
Someone also had, though I've gotten lots of messages from people saying,
just look as right wing as possible.
And they will, like, they'll beat you.
So I'm going to get Richard Preble's book outta the library and take it with
Cam: me.
. I was gonna say that if it makes you feel any better, there's no
way I would put you in my jury
Mikki: No, I'm way too biased.
I
Cam: totally, I just, you just look.
I'm trustworthy,
. Mikki: I am going to, on Monday, look, I, I'm gonna wear makeup.
I'm going to put on a dress.
I'm going to have my copy of the Economist magazine with me.
Yes.
And I'm going to be reading in the room, and I'm just gonna cross my fingers.
But then, hey, if I'm chosen, then I'll just enjoy the experience.
Do your
Cam: duty.
Do my duty, your duty.
It's what they call it, jury duty.
I'm surprised there's, I haven't been called, I was called
once when I was very young.
I must been in my early twenties and but I think I got out of it somehow.
Did you end up going to, might have had exams or something?
Might have been, it might have been an easy out.
Yeah.
Mikki: Do you know, I'd be, I'd be totally fine to do it if, for example, I was
employed and, and I could get covered from my employer for the loss of work time.
But the re I saw this this meme and I'll read it to you.
We could put it even in the show notes, but it did make me laugh.
It was by this guy called so native and it.
Jury duty is a wild concept.
Whenever the government wants, they can just be like, cool off work bestie.
We need you to solve a murder.
Here's
Cam: $15 . Oh, that's classic.
Mikki: It is classic.
And so true.
It is so true because you get like $31.
Yeah, that's funny.
It isn't about the money, but actually when you are losing several thousand
dollars, it is about the money.
Cam: It is.
Yeah.
And I guess that's cause.
Well, you know, if you're, if you're employed in a business, you know,
a small, medium, large business or whatever, all of that stuff's built into
the way they pay out their salaries.
You know, just like they, yeah.
Build in the holidays and all of that stuff.
So it's important when you go into business yourself, you need to start
to try and create that margin in your own business where it's like,
oh, yep, I need to earn enough.
Some, you know, that sometimes things are gonna happen and you're
not gonna be able to work and you're not gonna get the revenue that
you thought you were gonna get.
And my business isn't, it's not as obvious for me because most of my
revenue is recurring anyway, but every week I take off means I haven't
worked on growing the business.
Whatever my revenue will, you know, three months.
So I think it's like, it feels to me after doing this for a while, when you're
doing like a subscription based business, that whatever you do, sales and marketing
now, you'll only see the effects of it like in 90 days or something like that.
You know, just sales, sales cycles and stuff.
So yeah, so whatever, if take a week off now it's a.
Less of impact you would've made on the bottom line 90 days from now.
So it's not as obvious, but it's definitely there.
Mikki: So it's a bit like not saving for your pension actually.
Cam: Yeah.
Yeah.
It doesn't feel like it's important.
Doesn't feel likes that, that it makes that much of a difference.
But
Mikki: no, it does.
I, I need to within the special leave concept, and the reality is, it's
actually, it's less about the money and more about the bummer that I'm.
I may not be able to go to Queensland on Thursday.
That is the thing that I'm most bummed about.
Yeah.
Because in fact, when I sent the email out to my clients and I, I just went, right,
I'm just gonna have to do some long days.
No worry.
And you know, cam, I'm good at getting up early and I can, you know, push
on through in the evening time and, and ev and I've got eight of 13
people who've already come back to say, oh, well, we'll just reschedule
to New Year, which actually is fine.
and or yep, I can do this hour or this hour and I'm in fact
seeing someone tomorrow as well.
So we can make it work, but it's, it's that for whatever
reason I was very resistant and it was all I could think about.
And now that I've got these things in place, I just feel so, like, I
just feel so much more, I'm like, actually it's not the end of the world.
It's not stopping me from doing anything in particular.
So just
Cam: deal.
Yeah.
Well, good luck with.
Thanks, Ken.
Yeah.
So what
Mikki: else?
What else?
It's the district court, not the high court anyway, think,
Cam: right?
So what else is happening on the business front?
So things tend to wind down a bit, I guess, say, coming into Christmas.
So you, what are your bookings?
You like your one on one bookings?
Wind down a bit.
People, people going, I know.
Cause they need someone to talk to.
Cause they've just been to seven Christmas parties in three weeks.
. Exactly.
That is exactly right.
Need to figure out how to manage that.
Mikki: Do you know what it is?
It's and in fact, so we've got our Monday's matter sh area
edition coming out in February.
So , so.
Because we are spending, you know a bit of time over Christmas away, and I don't
want Barry to spend, eat another holiday, having to do the Mondays matter workbook.
We are making a push to have all of that done by the end of, by Christmas.
And then of course, in my business, in fact, the, the.
Down period.
And I wonder if it's a lot, I think it's the same for a lot of
people in my industry is that March actually tends to be fairly quiet.
And then almost every March and April I'm like, where have all my clients gone?
And then that ramps up again.
But this time of year is actually, people are trying to get in for a
consult prior to Christmas, and then my post Christmas consults center.
Which I'm thankful.
Cool.
Cam: It's lovely.
Yeah.
Yeah, so, so it's quite funny, I've had years, cuz I've been doing this for a few
years now, like over Christmas, where I've had lots of new customers come on board.
I think it might have something to do with how a lot of coaches are
part-time, so they might be taking, you know, they might be off work.
So they're taking the time to get a bit more set up with like a coaching platform.
Maybe to move into the new year being a little bit more organized or whatever.
And if, if they're working full time, they don't have time
to do that during the year.
So I'm hoping that maybe that will happen.
So but a fun, strangely, November was quite a, a month of quite a lot
of tune for me, so I lost quite a.
Customers for some reason.
Not sure why yet, which is in which another thing I'm working on, which
is part of the frame, one of the frameworks in my coaching group is
the cancellation flow framework.
Yep.
Where if someone goes in and cancels, you just take them through this framework.
You just get them to answer a few questions on their, on
their way out, like an exit.
So you can find out the reasons of why they canceled.
So if it is anything, it's not, you know, some, there's lots, there's
a million different reasons why someone might end up canceling.
But if there is something that's under our control, then hopefully that'll
pick that up so you can change it.
You know, cuz these things often go, if no one tells you about
these things, you may never.
So, well,
Mikki: I got an interesting email this week from someone.
Let's just call her Amanda, who responded.
Cam: We call her Karen.
We call her Karen.
Mikki: Karen, yeah.
I have a couple of good friends called Karen
Cam: though.
Oh, no.
Let's, okay, let's go with Amanda.
Mikki: Yeah.
Okay.
And and I sent her, you know, did the global Black Friday sales email and then
she emailed me back and said, clearly you're always about the money, aren't you?
Cause I signed up to a program and I couldn't even log in.
And you never helped.
You didn't notice, and you're not very helpful.
And I'm, I'm telling my friends, I'm never recommending you.
And had that been me five years ago, getting an email, I would've.
Mortified and ruminating over it for days.
And actually Cam, I looked at it and I almost laughed.
I just thought, yeah, that is not me at all.
So I emailed her back and said, how?
And I said, Hey, Manda, this is really unusual because we have a
number of things in place that.
Try and catch people who don't log in so we can communicate and, and
make sure that you've got everything that you need if you're struggling.
And I said, you know, did you create an account?
Because that's how No.
Yep.
Did you join the Facebook group?
Cuz that's how we would know.
She was part of September, Monday's matter.
September.
And, and did you try to contact me?
So I was aware of this?
Never heard a thing.
Mm.
Which, but literally, like I just, I just thought that was the most, the
weirdest email and hey, some, sometimes people can't get out of their own way,
and I don't think that person is me.
Cam: No.
No, exactly.
And you, you need to capture those things when you can to
fix the things that are broken.
But you know, you can't . Go for the lowest.
I'm not trying to judge Amanda here, but you know, you can't build things out
for the lowest common denominator, and to build in every single little thing
that could go wrong to to make sure that everyone is like a hundred percent happy.
So all you can do is iterate.
And we, you and I have been doing this for, for years now.
Like iterate things slow.
As things come up that it, that people report back, which is great
actually when people report back and say It was difficult or I
couldn't figure this out or whatever.
And then we totally probably change dozens and dozens of things in the
sign up process and in the flow and it's never gonna be perfect.
And as we build more things into the platform and you add more stuff as well,
like new things will come up all the time.
So it's good that you get feedback, but so.
Yeah, sometimes other people have other things going on that makes
it sound like it, like it's worse than it really is, you know?
So she might have gotten to a point where either she wasn't sure what the next step
was, or there could have been an error or something didn't happen and, you know,
just wasn't the right time for her or whatever, and things didn't work out.
And then she got your email and was still annoyed about that.
But it's when people get really annoyed like that over such a.
Thing that could easily have been rectified if you'd
just followed up earlier.
I guess it's, you know, people are struggling with other things in their
lives that make them lash out sometimes.
And the worst thing you do in business is take those things personally regardless
of how valid, valid their concerns are.
Mikki: Absolutely.
And I was pleased with my.
My genuine response to it is that I knew immediately that
I'm not just out for the money.
You know, like, you know, I did not question my value system at all.
And, and I felt sorry that she didn't actually let me know earlier.
Cause she had purchased a program in September and it is December now that
she didn't let me know earlier because there was much that we could have done
to help her overcome those obstacles.
So, and equally there were a number of steps like probably.
That she may have come across in her journey with us that would've
possibly overcome that obstacle.
But some you just have to want it as well.
Yeah.
So it wasn't just, yeah.
So I think that's another thing as well.
When people say things like, the customer is always right, that's not true.
The customer's not always right.
Cam: No, no, no.
That's true.
Yeah.
Right.
Cool.
On that cam?
Yeah.
What's up for the rest?
Yep.
What's up for the rest of the was gonna say Sunday, but it's not Saturday.
So I,
Mikki: Barry is going to see Big Thief, which is a band
I'm not interested in seeing.
So
Cam: I am Oh, Barry only loves bands and no one else has ever heard of
. Mikki: Yeah.
Yes.
And do you know who he shares that with?
Cam: A couple of music snobs.
They should go out for a beer and talk about hell.
Everyone else's taste music is.
Mikki: Well, that's in fact what they're doing at seven o'clock
before they go to their concert.
Oh,
Cam: cool.
Yeah,
Mikki: yeah, I know exactly.
So so I will be finishing up my email blog and it's a really good one actually.
You know, I'm finding lots of really good research, but it's also really practical
and I'm also taking my blog and doing an Instagram live on that tomorrow.
So I'm just prepping for that as well.
And we'll also have dinner and might watch something on Netflix.
Also did another sub 20 at the park
Cam: run.
Oh yes.
Excellent.
So I'll need to get into the pub, the park runs and do a sub 20 myself.
I think that should be a good goal for me.
I think so,
Mikki: Ken.
Right just to, just because it's such a, it's not a, if I say low hanging
fruit, I don't mean, I don't mean that.
Oh, it's so easy.
Anyone can do it.
But what I mean is that it's a very low barrier to entry and you will only
improve if you do it regardless of how soon it takes you to do sub 20.
You know, it might take you four weeks, it, am I taking four months?
But ultimately you'll be improving along the way, which
is always such a good feeling.
Cam: Yeah, yeah.
And it's good for a short race like that cuz you can have short cycles of.
Feed or feedback, you know, do one and you don't have, you know, you don't do have
to do another three months of training and then two weeks of recovery or something
to figure out what to do next, so.
Exactly.
All right.
Well I'm gonna go and see what the finals doing or afternoon drinks
probably, and then a nice dinner.
Sounds great.
Mikki: All right.
You
Cam: doing with the bay?
Yeah.
And good luck for jury duty.
I will keep you informed.
All right.
All right, catch you.
See ya.
Bye.