The FMCG Marketing Daily | Remaking the biscuit: from Doritos to | Pernod Ricard takes full control of | Kiri lance un concours de pâtisserie

The FMCG Marketing Daily — August 30, 2026 In this episode: • UK healthy eating regulations are forcing major snack brands including Mondelez and PepsiCo to quietly reformulate iconic products — and the brand risk of consumers noticing is enormous. • Pernod Ricard's full acquisition of Italian aperitivo brand Italicus reveals a deliberate portfolio bet on the premiumisation of the aperitivo occasion — a direct challenge to Campari's category dominance. • Bel Group's Kiri is using its 60th anniversary to launch its first-ever international pastry competition across Asia, turning a heritage milestone into a live brand platform rather than a retrospective campaign. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.