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Just announced 'Doing Design Festival V2' - June 18 2021
Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.
https://twitter.com/laurenceveale
https://rosenfeldmedia.com/books/jobs-to-be-done-book/
https://strategyn.com
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Just announced 'Doing Design Festival V2' - June 18 2021
Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.
More from This is HCD
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bringing Design into organisations is hardly ever straight forward. It comes with its own unique set of problems.
We discuss with thought leaders around the world, what has worked for them in enabling a design revolution to occur.
Within our podcast, we specifically ask how might Design improve social and civic outcomes. We shine a light on Design in local council and Governments.