The Engage For Good Podcast with Alli Murphy

In today's episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013.

Show Notes

In today's episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013. We share some of favorite programs from last year and Craig looks ahead with his 5 Anti-Trends for 2013.

If you want to hear from a razor sharp leader in the field who wisely avoided the spiked egg nog over the holidays and instead focused on peering into the future of cause marketing, you should resolve to listen to this episode! We promise you'll feel better and more alive than our producer Pete Wright and Ted Strand, Megan's husband, felt after eating this bacon bomb!

What is The Engage For Good Podcast with Alli Murphy?

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!