The Product Marketing Experts | Product Positioning with April Dunford, Author of Obv!ously Awesome

April Dunford, product positioning expert, and I dive deep into the craft of product positioning. We cover her book, the role product marketers, can and should play, why positioning statements suck, why great positioning is the underpinning of great marketing ad much more.

Show Notes

April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:

- Linkedin
- Twitter 

Questions we covered in this episode:

1. How did April develop her positioning skills? (3:19)
2. How did she develop her method? (10:33) 
3. Examples of positioning in the wild (13:10) 
4. Product Marketers as Market Managers (19:50) 
5. We bash positioning statements for awhile (20:53) 
6. Positioning as the underpinning of marketing (27:37) 
7. Ways to enter a market? (30:27) 
8. What April is working on next (40:00) 
9. Sourdough starters (42:04) 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.