Digital Marketing Made Simple with Jennie Lyon

A look at the hows and whys of creating and maintaining a nurture sequence to keep customers engaged.

Show Notes

In business, it's critical to follow up. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A great way to do this is through an email nurture sequence. With several short and simple emails, you can start to build a relationship and eventually lead your new email subscribers to become full-fledged clients!

In this week's podcast, I'll explain the importance of your email list and why you can't rely on your social media following alone. But more importantly, I'll discuss what goes into creating a nurture sequence, starting from a lead magnet to your first email to new subscribers, and a structure for subsequent follow-up messages.

Finally, we'll talk a bit about two vital parts of any email campaign. This means ensuring you're offering an enticing Call-to-Action (CTA) and the importance of sounding authentic, so your readers don't feel like they're reading form letters or fill-in-the-blanks templates.

I hope you find this information helpful and don't miss my free checklist linked below!

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What is Digital Marketing Made Simple with Jennie Lyon?

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!