WEBVTT NOTE This file was generated by Descript 00:00:01.244 --> 00:00:05.294 James: Welcome back, I'm James Roberts, this is Behind the Madness where we 00:00:05.294 --> 00:00:09.584 talk about business growth, ways to work smarter and the fundamentals 00:00:09.584 --> 00:00:13.694 of business all geared to unlocking your brands peak performance. 00:00:14.114 --> 00:00:20.384 So let's dive into this episode all around the 20 social media mistakes to avoid. 00:00:26.114 --> 00:00:30.704 So I am joined with, by, with, how. 00:00:30.707 --> 00:00:33.437 Jamie: Put another preposition in there, let's get some more, 00:00:33.437 --> 00:00:35.854 to, at, together, before. 00:00:35.871 --> 00:00:39.111 James: I'm here with Jamie and I am going to put him. 00:00:40.071 --> 00:00:42.321 Under the microscope? 00:00:42.741 --> 00:00:43.018 No, I'm not. 00:00:43.018 --> 00:00:45.517 Jamie: Mate, just going to have a discussion with me. 00:00:45.907 --> 00:00:47.107 Uh, there's no need to examine. 00:00:47.437 --> 00:00:48.157 What's going on. 00:00:48.367 --> 00:00:49.477 I'm not a science project. 00:00:49.807 --> 00:00:51.137 Let's just have a nice little chit chat. 00:00:51.404 --> 00:00:55.424 James: I have been reading a blog, which has been put out from HubSpot 00:00:55.468 --> 00:01:00.487 and it is all around the 20 social media mistakes to avoid in 2022. 00:01:00.761 --> 00:01:05.721 Jamie's here with me to go over these 20 points and kind of dive 00:01:05.721 --> 00:01:11.631 into each point and, um, see what we make of them, but, before we do. 00:01:12.381 --> 00:01:15.591 Obviously with our podcast, we are trying to be more, more human, 00:01:15.591 --> 00:01:16.821 which we're learning over time. 00:01:17.061 --> 00:01:19.471 We're trying to be more like us. 00:01:19.861 --> 00:01:21.571 So with that in mind. 00:01:22.081 --> 00:01:24.541 I am going to start with another joke. 00:01:24.608 --> 00:01:25.718 Jamie: Hold on to your hats kids. 00:01:25.764 --> 00:01:29.772 James: How do you tell the gender, Paul's already got his head in his hands. 00:01:30.162 --> 00:01:32.282 How do you tell the gender of an ant? 00:01:33.188 --> 00:01:36.395 So you get a glass of water and you put the ant in the glass of water. 00:01:36.415 --> 00:01:40.926 If it sinks, it's a girl ant If it floats. 00:01:41.368 --> 00:01:42.418 It's a buoyant. 00:01:42.861 --> 00:01:43.521 Jamie: That's so awful. 00:01:43.621 --> 00:01:45.001 You can tell your father. 00:01:46.531 --> 00:01:50.011 He's just he's just taking out His little black book of dad jokes and just gone. 00:01:50.131 --> 00:01:50.161 Oh. 00:01:50.941 --> 00:01:51.691 That one's in there. 00:01:51.958 --> 00:01:57.508 James: So now that we've lubricated the wheels, let's dive in, so 20 points, 00:01:57.538 --> 00:01:59.351 Jamie, let's get straight into them. 00:01:59.381 --> 00:02:00.941 Jamie: It sounds like I win a toaster at the end of this, 00:02:01.031 --> 00:02:06.041 James: So these are all mistakes that people are doing on social media. 00:02:06.101 --> 00:02:10.217 Number one - they are not using reels. 00:02:11.617 --> 00:02:12.211 Jamie: Agreed, 00:02:12.261 --> 00:02:15.771 Short form, especially short form video has become massive. 00:02:15.861 --> 00:02:19.461 It's an easier way to grab attention and hold attention, 00:02:19.791 --> 00:02:22.491 because it is more engaging. 00:02:22.791 --> 00:02:27.321 It allows you to get more fun, more entertainment, more information across. 00:02:27.741 --> 00:02:31.491 But in shorter attention spans, which like if you haven't been 00:02:31.491 --> 00:02:35.421 on TikTok and Instagram Reels today then that's very unlikely. 00:02:35.498 --> 00:02:38.061 James: Number two - not live streaming. 00:02:38.188 --> 00:02:39.238 Jamie: This can be hit and miss. 00:02:39.328 --> 00:02:42.538 Uh, it is a good way to grow your audience. 00:02:42.538 --> 00:02:46.768 because there's an authentic element which obviously, as James says with our podcast, 00:02:46.768 --> 00:02:50.978 we're trying it, but also being more authentic and showing up more as a person 00:02:50.978 --> 00:02:57.328 online is very, very, very enticing for audiences because it seems less scripted. 00:02:57.358 --> 00:02:59.338 So going live yeah can be a good winner. 00:02:59.645 --> 00:03:03.695 James: So even with companies you'd still try and get that personal approach. 00:03:04.175 --> 00:03:05.075 Jamie: Yeah, a hundred percent. 00:03:05.075 --> 00:03:09.345 Like if you could go live, even say your a product based business, and you're 00:03:09.345 --> 00:03:14.285 doing a walk around the manufacturing plant, or if you're in the stock room and 00:03:14.285 --> 00:03:17.615 you're looking through stock, you can go live and talk people through products. 00:03:17.615 --> 00:03:19.715 You can go live and talk about systems. 00:03:20.025 --> 00:03:21.975 You can do interviews with people. 00:03:22.035 --> 00:03:25.155 We could go live right now and talk about the podcast kind 00:03:25.155 --> 00:03:26.355 of almost behind the scenes. 00:03:26.765 --> 00:03:28.715 There are some nice bits to it. 00:03:28.792 --> 00:03:31.852 But it does take a little bit of added time making sure people are 00:03:31.852 --> 00:03:35.002 comfortable, There is your team you've got to think about and making 00:03:35.002 --> 00:03:36.382 sure they are comfortable with that. 00:03:36.524 --> 00:03:40.505 James: Number three - uploading videos with TikTok watermarks. 00:03:41.234 --> 00:03:42.614 Jamie: Um, yeah. 00:03:42.614 --> 00:03:46.604 So this is, this is an interesting mistake, it was done very, very 00:03:46.664 --> 00:03:50.324 often in the beginning because people were repurposing content, 00:03:50.374 --> 00:03:52.384 when reels was launched by Instagram. 00:03:52.774 --> 00:03:55.144 People were already on TikTok creating so they would just 00:03:55.144 --> 00:03:57.604 download it and post it again. 00:03:57.724 --> 00:04:00.454 But Instagram kind of went, wait a minute, we don't want 00:04:00.454 --> 00:04:02.944 to be promoting our big rivals. 00:04:03.244 --> 00:04:07.417 And so did start putting algorithms in place that went not a big fan of seeing 00:04:07.437 --> 00:04:09.287 these and also they don't look as good. 00:04:09.407 --> 00:04:13.547 They look tainted, like if you download an image off Google and it had a 00:04:13.547 --> 00:04:15.227 watermark on it, it doesn't look as good. 00:04:15.767 --> 00:04:18.547 James: Yeah, I was going to say that, a few people that I follow do exactly that. 00:04:18.997 --> 00:04:23.607 And it makes me feel slightly devalued because I'm looking at them, watching 00:04:23.607 --> 00:04:24.747 them, following them on Instagram. 00:04:26.007 --> 00:04:29.157 It's almost like they haven't cared as much for me as they 00:04:29.157 --> 00:04:30.037 would have done for TikTok 00:04:30.057 --> 00:04:32.607 Jamie: Yeah, you've got to remember each room you're in on social 00:04:32.607 --> 00:04:34.977 media is a different audience. 00:04:35.037 --> 00:04:37.227 You talk to people differently on LinkedIn as you would from 00:04:37.227 --> 00:04:40.587 TikTok and it's important to remember and value that audience. 00:04:40.900 --> 00:04:43.893 James: Number four - sharing low quality content. 00:04:44.017 --> 00:04:47.407 Jamie: There's a big, big thing that people need to get away 00:04:47.407 --> 00:04:48.847 with this is completely right. 00:04:49.027 --> 00:04:54.187 Quantity over quality, a hundred percent, you should always just post because It 00:04:54.217 --> 00:04:58.357 gets you into a position of doing it and then you will get better as you do things. 00:04:58.747 --> 00:05:02.137 But don't put out rubbish, don't put out unvaluable stuff. 00:05:02.327 --> 00:05:07.937 Make sure you are putting out stuff but making sure it's of quality. 00:05:08.064 --> 00:05:11.064 James: Number five, not optimizing your bio. 00:05:11.514 --> 00:05:15.044 Jamie: Yeah, this is definitely right, a lot of good ones on this article. 00:05:15.554 --> 00:05:20.114 Definitely right because people want to know what is all about, the way 00:05:20.114 --> 00:05:22.694 people normally go through in social media is they'll see something in a 00:05:22.694 --> 00:05:24.884 feed if they like it, they'll like it. 00:05:25.274 --> 00:05:28.604 If they really like it they'll probably visit the page, see if they've 00:05:28.604 --> 00:05:29.984 got other content they may like. 00:05:30.044 --> 00:05:35.804 And when they're there, they will look at your page, see what you're about and then 00:05:35.804 --> 00:05:37.634 decide whether then I could click follow. 00:05:37.934 --> 00:05:39.224 Part of that is the bio. 00:05:39.344 --> 00:05:45.554 So your bio should say who you are, what you do, who you help and ideally 00:05:45.584 --> 00:05:49.274 why you do it and then a call to action a website any other links 00:05:49.274 --> 00:05:50.444 or Linktree, something like that. 00:05:50.687 --> 00:05:54.497 James: Number six, having a personal account instead of a business one. 00:05:54.931 --> 00:05:59.362 Jamie: Yeah, a personal account is good but a business account is exactly 00:05:59.362 --> 00:06:03.742 that it gives you the tools, stuff like more data, more insights, more 00:06:03.742 --> 00:06:07.822 opportunities to learn about your audience, which then allows you to 00:06:07.852 --> 00:06:10.192 connect things like Meta Business Suite. 00:06:10.852 --> 00:06:13.702 Then you can dig deeper, you can run advertisements, all of 00:06:13.702 --> 00:06:16.432 these kinds of elements which allow you to grow as a business. 00:06:16.432 --> 00:06:20.462 So definitely if you're on a personal account get that switched 00:06:20.482 --> 00:06:21.472 over to a business account. 00:06:21.982 --> 00:06:23.712 James: Number seven - buying followers. 00:06:23.968 --> 00:06:24.568 Jamie: Don't do it. 00:06:24.745 --> 00:06:25.075 That's it. 00:06:25.495 --> 00:06:25.615 Yeah. 00:06:25.975 --> 00:06:26.605 Just don't do that. 00:06:27.315 --> 00:06:29.475 James: I know this comes back to everything within marketing is 00:06:29.475 --> 00:06:30.885 not only the social media life. 00:06:31.125 --> 00:06:33.885 If you are buying followers, you don't know who they are, you 00:06:33.885 --> 00:06:35.745 don't know what they are, you've got no connection with them. 00:06:35.745 --> 00:06:38.625 There is absolutely no point in doing it. 00:06:38.925 --> 00:06:42.405 Jamie: Well, the people who buy followers, James, are people 00:06:42.405 --> 00:06:43.995 who love the vanity metrics. 00:06:44.385 --> 00:06:47.418 They love seeing that they've got a hundred thousand views, but 00:06:47.418 --> 00:06:50.898 unfortunately when they post, they don't get a hundred thousand likes. 00:06:51.408 --> 00:06:55.248 So focus on engagement, don't focus on the vanity metrics 00:06:55.308 --> 00:06:57.138 like how many followers you get. 00:06:57.378 --> 00:06:59.388 Build a good audience not a big one. 00:06:59.798 --> 00:07:01.936 James: Number eight - skipping captions. 00:07:02.358 --> 00:07:03.888 Jamie: It's a no brainer a caption. 00:07:04.128 --> 00:07:08.148 It is part of your content and if you are as a business, as a marketing 00:07:08.148 --> 00:07:12.528 manager or a team you're wanting to put out quality content, why would 00:07:12.528 --> 00:07:15.022 you leave out 40% of what's there? 00:07:15.555 --> 00:07:18.742 If you write a tweet without caption, you'd write nothing. 00:07:19.192 --> 00:07:22.102 So why would you do on Instagram or LinkedIn or anything like that? 00:07:22.402 --> 00:07:24.442 You have so much opportunity to add value. 00:07:25.192 --> 00:07:28.432 The photo element of something like Instagram is to grab the 00:07:28.432 --> 00:07:29.752 attention, stop the scroll. 00:07:30.352 --> 00:07:34.282 The caption section is to really, really drill home your information and 00:07:34.282 --> 00:07:38.192 help someone with their goal and then also put call to action in direct them 00:07:38.212 --> 00:07:39.370 to where you want them to go next. 00:07:40.642 --> 00:07:43.907 James: Number nine using viral sounds in ads. 00:07:44.362 --> 00:07:46.102 Jamie: Oh, trending audios. 00:07:46.162 --> 00:07:50.362 Like the amount of times either I'm spending or I know managers 00:07:50.362 --> 00:07:53.422 are spending, looking for trending audios is is outrageous. 00:07:53.692 --> 00:07:57.442 It's really helpful, it kind of allows you to grab free attention. 00:07:57.862 --> 00:08:03.052 The attention is already there on trending audios, so make the most of it don't worry 00:08:03.052 --> 00:08:04.852 about having to drive home attention. 00:08:04.882 --> 00:08:07.162 Utilize it for yourself and your brand. 00:08:07.338 --> 00:08:10.038 James: Number 10 - using sounds too late. 00:08:10.515 --> 00:08:12.195 Jamie: Using sounds too late. 00:08:12.255 --> 00:08:14.625 Okay, so you're going on the backend of a trend. 00:08:15.013 --> 00:08:18.541 Um, yeah, It depends, sometimes you are just late to the party 00:08:18.541 --> 00:08:19.591 that's the name of the game. 00:08:19.641 --> 00:08:21.381 There are so many trends. 00:08:21.381 --> 00:08:23.751 There are so much movement on social media. 00:08:23.751 --> 00:08:27.711 It changes daily as in I'm saying hair as a social media manager and 00:08:27.711 --> 00:08:30.651 if I told you I knew exactly what was going on with social media I'd be 00:08:30.651 --> 00:08:32.541 lying because it changes all the time. 00:08:33.081 --> 00:08:36.021 So if you are a bit late to the party don't worry about it, you 00:08:36.051 --> 00:08:37.401 still going to enjoy the party. 00:08:37.401 --> 00:08:39.831 So I would disagree with that one a little bit the earlier the 00:08:39.831 --> 00:08:42.531 better, but if you're still getting some of the attention brilliant. 00:08:42.801 --> 00:08:44.421 James: So I think this comes down to, and obviously I'm just 00:08:44.421 --> 00:08:45.531 reading through the blog quickly. 00:08:45.801 --> 00:08:50.031 The average sound has a shelf life of a week or two. 00:08:50.451 --> 00:08:53.331 So it's great to use in your posts, however, it's not 00:08:53.331 --> 00:08:55.221 a great strategy for ads. 00:08:55.611 --> 00:09:00.051 So don't age your ad by including trends that are sure to die off 00:09:00.051 --> 00:09:02.781 instead stick with evergreen content that will work every time. 00:09:02.781 --> 00:09:07.751 So I guess it is really around those ads that you are placing out there through 00:09:07.751 --> 00:09:12.941 social media that obviously is going to have a shelf life of a very short period. 00:09:13.481 --> 00:09:16.211 Especially with, you know, with ads that you're putting out on social media anyway, 00:09:16.211 --> 00:09:19.301 with it, certain campaigns you might want them to run for certainly a longer 00:09:19.301 --> 00:09:21.461 period than, than two weeks or a week. 00:09:21.661 --> 00:09:25.651 Jamie: Evergreen content, always a winner because as it sounds it's evergreen. 00:09:25.857 --> 00:09:28.797 James: Number 11 - not using filters and effects. 00:09:29.787 --> 00:09:30.297 Jamie: Sometimes. 00:09:30.297 --> 00:09:30.507 Yes. 00:09:30.507 --> 00:09:30.927 Sometimes. 00:09:30.927 --> 00:09:31.167 No. 00:09:31.527 --> 00:09:37.027 Part of this is platforms love you to utilize their tools, so whether that is 00:09:37.897 --> 00:09:43.027 the filters, the effects, the caption, the link buttons, the different tools. 00:09:43.027 --> 00:09:48.547 People like Facebook, Instagram, TikTok they'd like you to use their 00:09:48.547 --> 00:09:52.777 tools and if you use them you're more likely to be promoted by that platform. 00:09:53.497 --> 00:09:57.787 James: And I suppose as you say yes, and I know that you can over use. 00:09:57.787 --> 00:10:01.357 Jamie: You see some and there like if I turned around and put a picture 00:10:01.357 --> 00:10:05.707 of you on Instagram with some of the like hundreds of filters people 00:10:05.707 --> 00:10:07.147 will go, well, it's not authentic. 00:10:07.177 --> 00:10:10.837 It's not who James is, it's just not what Method or the 00:10:10.837 --> 00:10:12.697 personal brand, whoever is about. 00:10:12.937 --> 00:10:18.577 If you saw Apple putting out a really, really cool new iPhone but 00:10:18.577 --> 00:10:23.437 it was coated with flares and things, you go, a bit tacky for Apple. 00:10:24.097 --> 00:10:25.987 So it's got to be fitting, remember brand. 00:10:26.227 --> 00:10:28.327 It's all about your brand, be authentic. 00:10:28.987 --> 00:10:32.843 James: Number 12 - being too promotional and not authentic enough. 00:10:33.307 --> 00:10:33.487 Jamie: So. 00:10:33.487 --> 00:10:36.497 there's an 80/ 20 kind of rule in the marketing. 00:10:36.534 --> 00:10:40.471 Well, you should be helping, 80% of the time and then plug 00:10:40.471 --> 00:10:41.851 your stuff 20% of the time. 00:10:42.361 --> 00:10:46.351 But it's important in that 20% of the time that it is still leading with help. 00:10:47.041 --> 00:10:49.771 Always lead with help at the end kind of say, did you know we've 00:10:49.771 --> 00:10:51.031 got this new product available? 00:10:51.181 --> 00:10:53.581 Did you know, we've got an ebook you can kind of go and get. 00:10:54.301 --> 00:10:57.474 You've got to go and help people and care about helping people. 00:10:57.474 --> 00:11:00.894 People will see straight through if your just, a bullshit merchant. 00:11:01.994 --> 00:11:02.714 Yeah, exactly. 00:11:03.074 --> 00:11:03.524 Got to give. 00:11:04.134 --> 00:11:05.424 James: Which ties quite nicely into it. 00:11:05.424 --> 00:11:06.954 Ignoring mentions. 00:11:07.554 --> 00:11:08.574 Jamie: Yeah, gotta listen. 00:11:08.844 --> 00:11:13.224 social media is social and obviously with social, we've all got friends 00:11:13.224 --> 00:11:16.704 who could talk at us for hours, but then aren't great with the listening. 00:11:17.284 --> 00:11:21.024 It's important, you feel valued when you get listened to so hear what 00:11:21.024 --> 00:11:22.344 people are having say about your brand. 00:11:22.404 --> 00:11:26.994 Look at them, use tools like HubSpot or Later to make sure that you are 00:11:26.994 --> 00:11:29.334 looking at brand mentions, see what people are saying, see where your 00:11:29.364 --> 00:11:32.274 reputation is, listen to what they've got to say, and then act on it. 00:11:32.627 --> 00:11:35.297 James: Number 14 - retweeting too often. 00:11:35.601 --> 00:11:38.811 Jamie: Um, hit and miss again, a yes and a no. 00:11:38.871 --> 00:11:42.571 If you're doing it every 20 minutes, then your audience will go, right, 00:11:42.591 --> 00:11:46.601 one, they've got no thoughts of their own and two your clogging up my feed 00:11:47.291 --> 00:11:50.741 But at the same time, if you're getting retweeted and you're 00:11:50.741 --> 00:11:53.801 retweeting that then great because you're just sharing the love. 00:11:54.371 --> 00:11:58.421 Um, same if you are seeing something that you think will bring value to your 00:11:58.421 --> 00:12:00.791 audience again, you are sharing the love. 00:12:01.871 --> 00:12:05.981 James: I suppose this, this is obviously very much Twitter terminology, 00:12:05.981 --> 00:12:10.151 but retweeting, or resharing posts obviously comes into exactly the 00:12:10.151 --> 00:12:12.761 same way, and I think as you said, being social and sharing the love 00:12:12.791 --> 00:12:16.931 when you are reposting or retweeting definitely kind of comes into it. 00:12:16.931 --> 00:12:19.961 Jamie: Love to see other people's success and when you can put that 00:12:19.961 --> 00:12:23.981 out into the world, uh, and to your audience if you think they will find it 00:12:23.981 --> 00:12:25.931 valuable comes back to your audience. 00:12:26.344 --> 00:12:29.431 James: Number 15 - tweeting the same thing. 00:12:29.614 --> 00:12:31.414 Jamie: Yeah, I don't think you should tweet the same thing. 00:12:31.474 --> 00:12:36.034 I agree that you shouldn't do that because people get bored, people 00:12:36.034 --> 00:12:37.264 get bored very, very easily. 00:12:37.264 --> 00:12:40.934 There's a reason as a character limit on Twitter and if you're tweeting 00:12:40.934 --> 00:12:44.354 the same thing, then even if it's the same topic, rephrase it put it in a 00:12:44.354 --> 00:12:48.494 different light see how it does, it's a great opportunity to test and see 00:12:48.494 --> 00:12:51.074 what language your audience respond to. 00:12:51.344 --> 00:12:55.484 What length they respond to, you could talk about a podcast and you 00:12:55.484 --> 00:12:59.654 could talk about it in six words, or you could talk about it in 160 and 00:12:59.654 --> 00:13:00.914 then you could see what's different. 00:13:01.604 --> 00:13:04.084 James: They've expanded on this in the blog quite nicely saying, imagine 00:13:04.084 --> 00:13:08.524 stepping into a store and seeing the same item displayed everywhere. 00:13:08.884 --> 00:13:11.434 Once you realize there's nothing new to explore, you lose 00:13:11.434 --> 00:13:12.904 interest and quickly walk out. 00:13:13.054 --> 00:13:14.584 And I think that's very valid. 00:13:14.614 --> 00:13:15.154 Jamie: Yeah, I love that. 00:13:15.914 --> 00:13:19.852 James: Number 16 - posting too many videos and photos. 00:13:20.104 --> 00:13:21.214 Jamie: Posting too many. 00:13:21.441 --> 00:13:28.809 Um, yes and no, if you're over whelming, and clogging up your users feed then 00:13:28.809 --> 00:13:30.369 obviously It's going to be a stinker. 00:13:30.399 --> 00:13:35.439 Like you want to make sure you are fitting into your consumer and your user's life. 00:13:35.559 --> 00:13:40.209 James: Number 17 - having a low response rate. 00:13:41.079 --> 00:13:41.619 Jamie: What about it? 00:13:42.399 --> 00:13:43.959 James: I'm just scrolling through again. 00:13:44.739 --> 00:13:45.969 Removing negative comments. 00:13:46.075 --> 00:13:47.815 Jamie: No, I love a negative comment. 00:13:47.905 --> 00:13:52.495 A negative comment trolls weather, it can be a troll or it 00:13:52.495 --> 00:13:54.025 can be just a negative comment. 00:13:54.565 --> 00:13:56.755 Are your greatest feedback. 00:13:57.265 --> 00:14:02.215 As a business if someone is negative towards you, listen to them. 00:14:02.875 --> 00:14:05.845 They may just be out there because they're very unhappy human being 00:14:05.845 --> 00:14:08.605 and they're jumping online to try and make themselves feel bigger. 00:14:08.845 --> 00:14:11.815 If that's the case be nice to them, see if you can make that day. 00:14:12.235 --> 00:14:17.095 If they are giving you negative feedback about your business see how you can 00:14:17.095 --> 00:14:19.465 resolve it, see what you can learn. 00:14:19.765 --> 00:14:21.955 If you're a restaurant and someone says, oh, I had an awful 00:14:21.955 --> 00:14:24.055 experience take as an opportunity. 00:14:24.115 --> 00:14:27.325 Invite them to the next taste tasting day or tasting menu. 00:14:27.655 --> 00:14:32.005 And if you do that interaction in the comments, not only will you make that 00:14:32.005 --> 00:14:36.235 user feel better, but every other user who reads that feed will go. 00:14:36.805 --> 00:14:37.285 Blimey. 00:14:38.125 --> 00:14:40.945 They responded how I want a brand to respond. 00:14:41.335 --> 00:14:43.945 And they're more likely to interact with you because they know how 00:14:43.945 --> 00:14:45.145 you've interacted with others. 00:14:45.535 --> 00:14:47.245 James: A nice link into the previous podcast. 00:14:47.245 --> 00:14:49.405 If you haven't listened to it already, where we were discussing 00:14:49.405 --> 00:14:52.285 between a collaboration between teams with sales and marketing. 00:14:52.345 --> 00:14:54.985 When we're saying, get that feedback from your customers which is 00:14:54.985 --> 00:14:56.695 going to help your marketing team. 00:14:57.085 --> 00:15:00.145 This is exactly that, you know, this is getting feedback from the 00:15:00.145 --> 00:15:03.145 frontline, and understanding how to improve and make yourself better. 00:15:03.325 --> 00:15:05.095 Jamie: And that's where that swap over comes across. 00:15:05.095 --> 00:15:08.395 Like this would be feedback from the marketing team for the sales. 00:15:09.085 --> 00:15:10.135 So it goes both ways. 00:15:10.225 --> 00:15:10.315 James: Yep. 00:15:10.365 --> 00:15:13.755 Number 18 - not having a custom photo cover. 00:15:13.829 --> 00:15:19.089 Jamie: Hit and miss, I always do because it's an element of control that you can 00:15:19.089 --> 00:15:21.319 then test, it looks more professional. 00:15:21.789 --> 00:15:25.389 It doesn't have to be video, but it can still be video based. 00:15:25.869 --> 00:15:29.529 So, whether it's got texts on it, whether it's photo dominant, whether it's a 00:15:29.529 --> 00:15:34.329 snippet from the reel they're about to watch, whether it's just an explanation. 00:15:34.459 --> 00:15:37.729 James: And I think their explanation is pretty much exactly the same. 00:15:38.029 --> 00:15:41.449 A custom photo cover is a great way to stand out from your competitors 00:15:41.719 --> 00:15:46.309 who may use their logo or stock photos or worse, nothing at all. 00:15:46.633 --> 00:15:49.453 Number 19 - neglecting your community. 00:15:49.963 --> 00:15:52.183 Jamie: Oh, God, I don't even know where to start. 00:15:52.183 --> 00:15:52.533 Like. 00:15:53.126 --> 00:15:56.946 If you neglect your community, that could be missing DMs, not 00:15:56.946 --> 00:16:01.073 responding to needs comments, not sharing, not looking at the insights. 00:16:01.823 --> 00:16:03.383 Why you using social media? 00:16:03.743 --> 00:16:05.363 That's a question to ask yourself. 00:16:05.723 --> 00:16:07.703 You are there to build a community. 00:16:07.823 --> 00:16:12.143 You're not there to get rich and get famous overnight, you're there reach more 00:16:12.143 --> 00:16:16.913 people they are your community, build them, trust them, ask them, talk to them. 00:16:17.231 --> 00:16:20.771 James: The last one I've got to scrolling down is ignoring your competitors. 00:16:21.881 --> 00:16:22.781 Jamie: Yeah, again. 00:16:23.681 --> 00:16:25.601 We wouldn't have done it 40 years ago. 00:16:26.531 --> 00:16:29.531 You would have always looked when Lamborghini and Ferrari 00:16:29.531 --> 00:16:33.641 started, when newspaper different newspapers started they looked at 00:16:33.641 --> 00:16:34.811 each other what they were doing. 00:16:35.051 --> 00:16:36.881 So why would we stop it in the digital age? 00:16:37.241 --> 00:16:38.441 See what they're doing. 00:16:38.704 --> 00:16:39.364 Don't copy. 00:16:39.467 --> 00:16:40.427 Take inspiration. 00:16:40.877 --> 00:16:43.757 Hang out in their comments, see what their audience is saying to them, 00:16:43.847 --> 00:16:45.587 see if you can help their audience. 00:16:45.707 --> 00:16:47.627 Be collaborative with competitors. 00:16:47.721 --> 00:16:49.874 Like, it's a really important space, obviously there are 00:16:49.874 --> 00:16:52.724 so much edge on competitors. 00:16:52.874 --> 00:16:55.304 Look for similar accounts, not competitors. 00:16:56.804 --> 00:17:03.444 James: So there you have it I think 20 really good social media tips that you 00:17:03.444 --> 00:17:08.404 can make sure you're doing or not doing, and really get that kind of sorted out 00:17:08.764 --> 00:17:11.764 now really an influence what you are doing over social media really improve 00:17:11.764 --> 00:17:14.187 your marketing gain in that social world. 00:17:14.217 --> 00:17:18.777 So, as we say at the end of all of these podcasts, that madness never stops. 00:17:18.777 --> 00:17:20.787 We'll be back soon with the next chat. 00:17:21.237 --> 00:17:24.447 So to have your say, let us know what you want to hear next time you could do 00:17:24.447 --> 00:17:29.457 that either by jumping on to iTunes and dropping in a comment of what you felt. 00:17:29.517 --> 00:17:30.477 Give us some feedback. 00:17:30.477 --> 00:17:35.157 As we've kind of said, also we are across pretty much every social platform. 00:17:35.487 --> 00:17:37.827 So make sure you jump on to all of those. 00:17:37.857 --> 00:17:40.457 Give us some love, talk to us we're the nice guys. 00:17:40.817 --> 00:17:43.427 Thank you so much for listening and we shall be back soon.