Business of Speed Podcast

James Hinchcliffe gets brutally honest about the psychology that separates race car drivers from normal humans—and why they lack the self-preservation gene most people are born with.
In this episode, Hinch reveals:
  • Why drivers return to racing after near-death experiences (his own horrific accident included)
  • The real reason racing legends like Zanardi and Wickens fought back into the cockpit after catastrophic injuries
  • What it's like driving a modern Formula 1 Haas car at Mugello
  • The one F1 rule he'd abolish immediately (and why the red flag tire change makes no sense)
  • Why refueling needs to come back to F1 to fix boring one-stop strategies
  • His journey from a 9-year-old karting in Canada to competing at the highest level
  • Whether blue flags belong in IndyCar racing
Plus: Hinch weighs in on the tightest F1 championship battle in years and shares his broadcasting secrets for managing the insane IndyCar/F1 travel schedule.

Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.