WEBVTT NOTE This file was generated by Descript 00:00:05.570 --> 00:00:08.760 Welcome to Keynotes, a podcast just for Casago homeowners. 00:00:09.240 --> 00:00:12.220 This is where we explore how to get the most out of your relationship with 00:00:12.220 --> 00:00:16.650 Casago, learn tips and tricks on how to make more income with your property, 00:00:17.050 --> 00:00:20.000 and learn a little bit about the short term rental industry along the way. 00:00:20.709 --> 00:00:24.340 I've been a vacation rental nerd since my 20s, and the team has finally let 00:00:24.340 --> 00:00:27.290 me have this podcast so I can share everything I've learned with you. 00:00:27.884 --> 00:00:30.404 I'm your host, Steve Schwab, and this is Keynotes. 00:00:37.705 --> 00:00:41.605 Hey, welcome to keynotes, the podcast just for Casago homeowners. 00:00:41.605 --> 00:00:48.255 Today I'm with Michelle Gillin and Tim Wilson, who are with BB Finder Casago has 00:00:48.255 --> 00:00:52.815 recently started to work closely with BB Finder as another channel coming on to 00:00:52.815 --> 00:00:54.285 make sure that we promote your property. 00:00:54.765 --> 00:00:57.885 And today we're gonna be talking about five reasons why b. 00:00:57.885 --> 00:00:59.535 B Finder is good for our homeowners. 00:00:59.535 --> 00:01:00.465 Guys, welcome to the show. 00:01:00.815 --> 00:01:01.685 Thanks for having us. 00:01:01.955 --> 00:01:02.269 Yeah, thank you. 00:01:03.144 --> 00:01:03.585 Yeah. 00:01:03.685 --> 00:01:04.644 Glad to have you guys here. 00:01:05.364 --> 00:01:09.115 We're just going to jump right into it and talk about the mission of B& B Finder 00:01:09.155 --> 00:01:13.985 and how that helps our homeowners get more bookings and hopefully more, more income. 00:01:14.175 --> 00:01:14.505 Yeah. 00:01:14.545 --> 00:01:20.155 Our mission is to make vacations more affordable to everyone, everywhere. 00:01:20.655 --> 00:01:25.274 And what that means to us is bringing hospitality back to 00:01:25.275 --> 00:01:27.485 booking a vacation rental. 00:01:27.845 --> 00:01:29.835 And so with the. 00:01:30.735 --> 00:01:34.975 Other OTAs, which I think are great to list your property on, by the 00:01:34.975 --> 00:01:39.324 way, the property manager doesn't have the opportunity to speak to 00:01:39.324 --> 00:01:41.285 the traveler right off the bat. 00:01:41.665 --> 00:01:46.405 And we allow the property manager to speak to the traveler immediately, 00:01:46.474 --> 00:01:49.504 thus sort of the return of hospitality. 00:01:50.015 --> 00:01:51.085 So yep, that's our mission. 00:01:51.975 --> 00:01:52.405 Great. 00:01:53.005 --> 00:01:55.915 So we're going to go over the five things that our homeowners 00:01:55.925 --> 00:01:58.055 should know about B& B Finder. 00:01:58.105 --> 00:02:01.410 And so for number one, we said, There's no guest fees. 00:02:01.660 --> 00:02:02.580 That is correct. 00:02:02.660 --> 00:02:10.320 So when travelers are searching for a place to stay, they oftentimes will go 00:02:10.320 --> 00:02:15.929 to one of the other OTAs like an Airbnb or Verbo, they'll find a place to stay 00:02:16.140 --> 00:02:20.789 and there may or may not encounter some additional fees that might price them 00:02:20.789 --> 00:02:22.499 out of being able to book that property. 00:02:23.059 --> 00:02:26.475 The big part of our Business model is no traveler fees. 00:02:26.475 --> 00:02:32.174 And so rather than encouraging travelers to find something somewhere with fees 00:02:32.174 --> 00:02:35.644 and then go search around a bunch of other places to find it elsewhere without 00:02:35.644 --> 00:02:41.804 fees, our listing site allows them to see the lowest advertised price, basically 00:02:41.804 --> 00:02:47.445 the same exact price that Casago, uh, websites would show and then book direct 00:02:47.465 --> 00:02:50.265 with that local Casago property manager. 00:02:50.285 --> 00:02:51.715 So no fees to travelers. 00:02:51.895 --> 00:02:56.815 Yeah, you know that makes for more money for our homeowners because obviously those 00:02:56.875 --> 00:03:02.465 OTA fees have to be paid out and it just lowers the take rate for our homeowners. 00:03:02.465 --> 00:03:07.725 So not having to pay those on a per reservation basis helps our homeowners 00:03:07.725 --> 00:03:10.625 make a lot more money when they book through B& B Finder, right? 00:03:11.364 --> 00:03:15.744 Absolutely, yes, and it goes both ways because not only is the property 00:03:15.744 --> 00:03:19.904 manager paying a fee, but if the traveler is also paying a fee that 00:03:19.904 --> 00:03:24.315 might Price that traveler out of being able to bıctte that extra night, or 00:03:24.395 --> 00:03:29.325 being able to book a special excursion or something else on their vacation. 00:03:29.375 --> 00:03:29.635 Yeah. 00:03:30.185 --> 00:03:31.125 Or maybe not choose your property. 00:03:31.125 --> 00:03:35.074 You had to choose a lower end property because they couldn't afford the property 00:03:35.084 --> 00:03:37.615 that they really wanted, which was, you know, one of our classical properties. 00:03:37.984 --> 00:03:43.384 So number two, you guys said there is a lot more additional exposure by having 00:03:43.464 --> 00:03:45.329 B& B Finder as one of our channels. 00:03:45.600 --> 00:03:45.890 Yep. 00:03:45.890 --> 00:03:47.800 So Tim, feel free to chime in. 00:03:47.810 --> 00:03:52.850 The exposure piece for us is just the fact that the Casago logo, all 00:03:52.850 --> 00:03:56.839 of the social media, all of the contact information is displayed 00:03:56.839 --> 00:03:58.880 prominently on all of your listings. 00:03:59.219 --> 00:04:04.030 And so not only are you able to list all of your properties for free, you 00:04:04.049 --> 00:04:10.829 also get to showcase your brand and all of the local fun social media 00:04:10.850 --> 00:04:14.610 links and everything else that you would advertise on your website. 00:04:14.610 --> 00:04:14.664 All right. 00:04:14.815 --> 00:04:17.375 So, that's what we mean by more exposure. 00:04:17.575 --> 00:04:21.635 In addition to the fact that you're listed on a listing site, you also get all that 00:04:21.635 --> 00:04:23.615 additional exposure in each listing. 00:04:24.705 --> 00:04:27.505 You know, the other side of that additional exposure, when it comes to 00:04:27.505 --> 00:04:32.165 brand and being part of Casago, is, you know, we do a lot of email marketing. 00:04:32.590 --> 00:04:36.670 And the fact that they find us on B& B Finder, they see our logo, they end up 00:04:36.680 --> 00:04:41.329 booking directly with us through B& B Finder, and then having the opportunity to 00:04:41.329 --> 00:04:45.600 re market, to cross market, to get those guests who have already stayed with us 00:04:45.619 --> 00:04:50.870 coming back to our homeowner's properties is an advantage of using B& B Finder. 00:04:51.019 --> 00:04:54.600 And I might add too, one thing to be clear about is that there's no closed 00:04:54.610 --> 00:04:59.110 loop communication channel here, where you are forced to communicate with 00:04:59.110 --> 00:05:00.809 your guests through our B& B Finder. 00:05:01.550 --> 00:05:02.630 Communication platform. 00:05:02.770 --> 00:05:06.060 You are talking directly with your guests and we've all, you know, heard 00:05:06.060 --> 00:05:09.500 or seen the stories or even done it ourselves where through some of the 00:05:09.500 --> 00:05:12.859 other platforms, you know, you're spelling out your phone number to try 00:05:12.859 --> 00:05:16.599 to, you know, get in contact directly and, you know, jumping through all these 00:05:16.600 --> 00:05:18.850 hoops to try to get around the system. 00:05:18.890 --> 00:05:22.739 And what we do here is just facilitate all of that to make 00:05:22.739 --> 00:05:23.979 it super easy for everybody. 00:05:24.605 --> 00:05:28.585 Yeah, you know, Tim, how do you be hospitable when you can't speak to 00:05:28.585 --> 00:05:30.105 the person you're being hospitable to? 00:05:30.625 --> 00:05:30.655 Right. 00:05:31.535 --> 00:05:32.165 We agree. 00:05:32.815 --> 00:05:33.175 Yeah. 00:05:33.575 --> 00:05:36.305 So for number three, more control. 00:05:36.595 --> 00:05:36.905 Yeah. 00:05:36.955 --> 00:05:40.494 As far as control is concerned, uh, you have complete control. 00:05:40.564 --> 00:05:43.594 We are not telling you how to set your policies or your policies. 00:05:43.595 --> 00:05:48.784 All of your policies and pricing is what is reflected here on B& B Finder. 00:05:49.184 --> 00:05:53.205 We are also not placing your property in the sort order. 00:05:53.265 --> 00:05:57.494 Uh, if this is what we mean by control here, uh, but we're not placing you, 00:05:57.564 --> 00:06:02.015 you are placing yourself in the sort order where you want to be and where 00:06:02.015 --> 00:06:05.484 you think you're going to get the most visibility and opportunity for bookings. 00:06:06.005 --> 00:06:10.584 When you need the visibility and the extra opportunity for bookings, um, and 00:06:10.584 --> 00:06:14.804 so I guess to be to expand on that just for a second, there's no annual contract 00:06:14.804 --> 00:06:16.775 here with folks that we're working with. 00:06:17.125 --> 00:06:22.084 You can go up and go down in level as you need to and as your business commands. 00:06:22.174 --> 00:06:22.494 Yeah. 00:06:22.855 --> 00:06:25.635 You know, when I think of more control, I think of often 00:06:25.645 --> 00:06:27.315 about cancellation policies. 00:06:27.765 --> 00:06:30.434 And I've always looked at cancellation policies as a way 00:06:30.434 --> 00:06:31.724 to protect our homeowners, right? 00:06:32.105 --> 00:06:37.584 So when we're trying to make sure that in a holiday season or a high value time 00:06:37.584 --> 00:06:40.854 of year, that if somebody's going to book a year out, that we have a way to 00:06:40.855 --> 00:06:45.084 protect that homeowners so that suddenly at the very last minute, somebody doesn't 00:06:45.084 --> 00:06:49.574 cancel and we're stuck holding the bag with a homeowner with no income for 00:06:49.574 --> 00:06:50.895 the most important part of the year. 00:06:51.395 --> 00:06:57.360 And we've really been pushed by other channels to continuously make easier and 00:06:57.370 --> 00:07:02.450 easier cancellation policies to fit their needs in order to push the guests through. 00:07:02.950 --> 00:07:06.640 But there's some exposure there for our homeowners and being able to set 00:07:06.770 --> 00:07:11.129 cancellation policies by season, by day, or, you know, whatever we choose 00:07:11.150 --> 00:07:16.500 is going to be the most valuable to that homeowner through B& B Finder is 00:07:16.630 --> 00:07:18.460 really strong attribute of your channel. 00:07:18.900 --> 00:07:19.470 Thank you. 00:07:19.490 --> 00:07:20.400 I think so too. 00:07:20.400 --> 00:07:24.789 And to add to that, it's not a one size fits all sort of solution in 00:07:24.789 --> 00:07:26.340 terms of a cancellation policy. 00:07:26.340 --> 00:07:29.760 It depends on what market you're in, depends on a lot of factors. 00:07:30.150 --> 00:07:36.320 And we believe that our property managers are doing an incredible job 00:07:36.330 --> 00:07:38.770 managing your properties for you. 00:07:38.770 --> 00:07:43.930 And whatever cancellation policy they deem is the most effective in their market is 00:07:43.940 --> 00:07:47.770 what they should be able to practice no matter where their properties are listed. 00:07:47.770 --> 00:07:48.830 And so that's what we believe. 00:07:49.419 --> 00:07:49.689 Yeah. 00:07:49.699 --> 00:07:50.250 I agree with you. 00:07:50.329 --> 00:07:53.659 And there are times for lenient cancellation policies, you know, and 00:07:53.969 --> 00:07:56.839 you're just trying to drive traffic or this high demand and a lot of 00:07:56.839 --> 00:08:00.529 turnover, but then there's also times for a really strict cancellation 00:08:00.529 --> 00:08:05.399 policy, like a large 12 bedroom house in the mountains for Christmas. 00:08:05.799 --> 00:08:05.969 Sure. 00:08:06.039 --> 00:08:08.280 You know, if you get a last minute cancellation on something like that, 00:08:08.319 --> 00:08:09.580 you're not going to get to rebook it. 00:08:09.590 --> 00:08:11.780 Somebody may have held that whole for a whole year and suddenly 00:08:11.780 --> 00:08:15.569 you're just out and that homeowner is out and it's not fair. 00:08:15.570 --> 00:08:15.599 Right. 00:08:15.599 --> 00:08:15.900 Right. 00:08:15.900 --> 00:08:17.520 And so being able to. 00:08:17.980 --> 00:08:23.939 Sculpt your cancellation policies that match the market and the homeowner. 00:08:24.429 --> 00:08:27.949 It's important and it's nice to not be deemed for that, which 00:08:27.970 --> 00:08:29.679 brings us right into number four. 00:08:29.869 --> 00:08:32.359 There's no algorithms on B& B finder. 00:08:32.600 --> 00:08:35.749 No, we respond to the asks of our travelers. 00:08:36.059 --> 00:08:39.680 So I guess if there was an algorithm, if you say, Hey, I want to stay in a. 00:08:40.020 --> 00:08:42.110 three bedroom house that is pet friendly. 00:08:42.400 --> 00:08:44.880 Well, then our algorithm is going to show you a three bedroom 00:08:44.880 --> 00:08:45.830 house that's pet friendly. 00:08:46.090 --> 00:08:51.020 But beyond that, it's not really going to sort properties in a way 00:08:51.060 --> 00:08:53.879 that, let's say, is optimized for us. 00:08:53.890 --> 00:08:57.590 It's going to sort the properties in a way that is optimized for the properties 00:08:57.600 --> 00:09:02.240 that we're working with because they are determining the sort order on our site. 00:09:02.700 --> 00:09:05.360 And I would add in sort of advantaging the traveler. 00:09:05.370 --> 00:09:09.720 So, for example, if someone did buy a gold or silver or bronze listing in a 00:09:09.720 --> 00:09:14.470 market and the traveler filtered for a private pool and that gold listing doesn't 00:09:14.480 --> 00:09:18.890 have a private pool, obviously we're not going to show that property first because 00:09:19.020 --> 00:09:21.020 it doesn't fit the traveler criteria. 00:09:21.020 --> 00:09:24.460 So, traveler criteria sort of always is important. 00:09:24.534 --> 00:09:27.685 Number one, because we want to serve up the property. 00:09:27.685 --> 00:09:31.274 That's the best fit for the traveler, but those are based off of filters. 00:09:31.274 --> 00:09:33.435 Those aren't based off of any sort of an algorithm. 00:09:34.074 --> 00:09:35.994 So yeah, you're absolutely right, Tim. 00:09:36.104 --> 00:09:39.775 It really is just based off of what the traveler searching and that's it. 00:09:40.205 --> 00:09:41.805 That's that is fantastic. 00:09:41.865 --> 00:09:43.185 I really appreciate you guys coming on the show. 00:09:43.185 --> 00:09:44.305 Got one more question for you. 00:09:44.895 --> 00:09:46.225 What's your favorite thing about Casago? 00:09:46.545 --> 00:09:47.295 Oh my gosh. 00:09:47.375 --> 00:09:52.244 Well, you know that incredible video I saw it in a couple of different 00:09:52.244 --> 00:09:57.515 channels But I got to see it live at the last streamline conference and it just 00:09:57.515 --> 00:10:02.964 showcased all of the different franchisees you interviewed a bunch of folks talked 00:10:02.964 --> 00:10:10.680 about the before and after of Casago and everyone's so happy and And thrilled. 00:10:10.810 --> 00:10:12.950 And it's such a tight community. 00:10:13.050 --> 00:10:14.810 That's probably my most favorite part. 00:10:15.319 --> 00:10:18.530 Well, and I think expanding on that too, it's just, I think everybody has such an 00:10:18.540 --> 00:10:21.130 amazing resource with each other, right? 00:10:21.219 --> 00:10:24.329 And which is what makes it such a great community. 00:10:24.400 --> 00:10:26.159 And so that's where I'm at too. 00:10:26.159 --> 00:10:31.249 I think you guys are all very well aligned with each other, but also very supportive 00:10:31.249 --> 00:10:35.570 of each other in ways that I don't know how anybody else could find that. 00:10:35.750 --> 00:10:36.400 Kind of support. 00:10:36.410 --> 00:10:40.090 Cause I think you guys probably all have diverse backgrounds and you bring a lot 00:10:40.090 --> 00:10:44.940 of different sort of experience to the table and rely on each other for that. 00:10:44.940 --> 00:10:47.199 And I think that's such a neat thing that you guys have there. 00:10:48.000 --> 00:10:48.310 Yeah. 00:10:48.420 --> 00:10:48.630 Thank you. 00:10:48.630 --> 00:10:48.760 Yeah. 00:10:48.760 --> 00:10:52.030 Our community is such a wonderful community and the fact that. 00:10:52.365 --> 00:10:55.515 Every partner, you know, a franchise, we, we call each one of our 00:10:55.515 --> 00:10:59.115 franchises partners because they are, they have protected territories. 00:10:59.485 --> 00:11:01.205 They all get to collaborate with each other without the 00:11:01.205 --> 00:11:02.804 fear of creating a competitor. 00:11:03.225 --> 00:11:08.745 And it just builds a great community of like minded people who care about our 00:11:08.745 --> 00:11:12.975 homeowners, who are owner centric, who believe in putting the homeowner first. 00:11:12.975 --> 00:11:17.045 And that's our fiduciary and sharing their knowledge of best practices. 00:11:17.075 --> 00:11:18.175 It helps grow. 00:11:18.655 --> 00:11:21.925 Great property managers through an environment that allows 00:11:21.925 --> 00:11:23.115 them to really flourish. 00:11:23.155 --> 00:11:25.824 And I'm with you a hundred percent on that guys. 00:11:25.824 --> 00:11:28.614 If somebody wants to get ahold of y'all to talk about BNB 00:11:28.614 --> 00:11:29.584 finder, how do they find you? 00:11:29.980 --> 00:11:32.500 Well, there are several ways. 00:11:32.500 --> 00:11:38.550 We've got a join@bmbfinder.com email address that sends to our 00:11:38.550 --> 00:11:41.010 entire sales and support team. 00:11:41.610 --> 00:11:43.860 I'm michelle@bmbfinder.com. 00:11:43.860 --> 00:11:50.130 Tim, which is M-I-C-H-E-L-L e@bnmbfinder.com. 00:11:50.219 --> 00:11:51.540 And then Tim is the same. 00:11:51.540 --> 00:11:53.189 It's tim@bmbfinder.com. 00:11:53.930 --> 00:11:58.280 And I would just say anybody here is generally our first name at BNBfinder. 00:11:58.280 --> 00:11:58.610 com. 00:11:58.689 --> 00:12:01.349 So if there's anybody you need to get a hold of, that's how you'll do it. 00:12:02.000 --> 00:12:02.790 That's fantastic. 00:12:02.790 --> 00:12:06.270 And homeowners, if you decide that you would like to get your property on BNB 00:12:06.270 --> 00:12:10.919 Finder, make sure to reach out to your local property manager, the owner of Casa 00:12:10.920 --> 00:12:14.150 Goloit in your market, and let them know that you'd love to be on this channel. 00:12:14.760 --> 00:12:15.950 Guys, thanks so much for coming on. 00:12:15.970 --> 00:12:16.730 I really appreciate y'all. 00:12:16.990 --> 00:12:17.770 Thanks for having us. 00:12:17.800 --> 00:12:18.360 This was awesome. 00:12:18.780 --> 00:12:19.450 Such a pleasure. 00:12:19.450 --> 00:12:19.930 Yes. 00:12:20.050 --> 00:12:20.410 Thanks guys.