{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Introduction and Guest Overview\r",
      "startTime": 0,
      "endTime": 217
    },
    {
      "title": "- Bill Macaitis’ Journey into Marketing\r",
      "startTime": 217,
      "endTime": 378
    },
    {
      "title": "- Capital Efficiency and Modern GTM Challenges\r",
      "startTime": 378,
      "endTime": 546
    },
    {
      "title": "- Defining Go-to-Market (GTM)\r",
      "startTime": 546,
      "endTime": 763
    },
    {
      "title": "- Who Should Own GTM Strategy?\r",
      "startTime": 763,
      "endTime": 1016
    },
    {
      "title": "- Breaking Down Silos Between Sales, Marketing, and Success\r",
      "startTime": 1016,
      "endTime": 1116
    },
    {
      "title": "- Customer-Centric Metrics Beyond Revenue\r",
      "startTime": 1116,
      "endTime": 1358
    },
    {
      "title": "- Measuring Experience and Fun in B2B Products\r",
      "startTime": 1358,
      "endTime": 1658
    },
    {
      "title": "- Simplicity, Ease of Use, and Reducing Friction\r",
      "startTime": 1658,
      "endTime": 1871
    },
    {
      "title": "- Favorite GTM Motions and Content Strategy\r",
      "startTime": 1871,
      "endTime": 2127
    },
    {
      "title": "- Scaling Content Creation with AI and Process\r",
      "startTime": 2127,
      "endTime": 2353
    },
    {
      "title": "- Creating Valuable, Pain-Point Driven Content\r",
      "startTime": 2353,
      "endTime": 2474
    },
    {
      "title": "- Combining Content with Product-Led Growth (PLG)\r",
      "startTime": 2474,
      "endTime": 2676
    },
    {
      "title": "- Misconceptions and Challenges with PLG\r",
      "startTime": 2676,
      "endTime": 2834
    },
    {
      "title": "- Freemium Models and Nurturing Long-Term Users\r",
      "startTime": 2834,
      "endTime": 3002
    },
    {
      "title": "- Bill’s Personal Passions and Q4 Outlook\r",
      "startTime": 3002,
      "endTime": 3098
    },
    {
      "title": "- Closing Remarks",
      "startTime": 3098,
      "endTime": 0
    }
  ]
}