The Marketer's In-House

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Summary

On this episode, Jess and Joel discuss three popular marketing frameworks—Porter's Five Forces, The Innovator's Dilemma, and Blue Ocean Strategy—and how you can apply them in your own marketing.

Show Notes

Whether you've read these books already, have been meaning to, or are hearing about them for the first time, this episode will provide valuable lessons and insights into the core concepts. We also share some helpful reminders and tips on how to apply them in your marketing, and useful examples and case studies of how they've been applied in the past.

Show Mentions:
Competitive Strategy
The Innovator's Dilemma
Blue Ocean Strategy

Read the blog post.

What is The Marketer's In-House?

The podcast that helps businesses do more marketing in-house.