1 00:00:00,140 --> 00:00:04,460 Intro: The following program is brought to you by the Tennessee Broadband Association. 2 00:00:04,880 --> 00:00:10,580 Lead Tennessee Radio, conversations with the leaders moving our state forward. 3 00:00:10,610 --> 00:00:18,200 We look at the issues shaping Tennessee's future: rural development, public policy, broadband, 4 00:00:18,200 --> 00:00:22,730 healthcare and other topics impacting our communities. 5 00:00:23,860 --> 00:00:31,540 Carrie Huckeby: It seems most consumer products have a nutrition label these days: restaurant menus, breakfast cereal and our 6 00:00:31,540 --> 00:00:32,980 favorite candy bar. 7 00:00:32,980 --> 00:00:36,130 And soon broadband service will be no different. 8 00:00:36,160 --> 00:00:40,960 My guest, Guy Benson, is the policy director in regulatory affairs at JSI. 9 00:00:41,320 --> 00:00:48,180 On this episode of Lead Tennessee Radio to help us understand what a broadband nutrition label is. 10 00:00:48,190 --> 00:00:49,270 Welcome, Guy. 11 00:00:49,300 --> 00:00:51,310 Thank you for joining me. 12 00:00:51,880 --> 00:00:53,800 Guy Benson: Carrie, I am delighted to be here. 13 00:00:53,800 --> 00:00:54,610 Thank you. 14 00:00:54,640 --> 00:01:02,380 Carrie Huckeby: To start the conversation, explain to us who introduced broadband labels and the reasons or reason behind them. 15 00:01:03,160 --> 00:01:11,020 Guy Benson: Sure. Well, so imagine that you're shopping for a car and every car in 16 00:01:11,020 --> 00:01:15,010 every dealership had a different amount of information. 17 00:01:15,310 --> 00:01:18,450 One talked about the mileage you could get. 18 00:01:18,450 --> 00:01:22,420 Another one talked about what the fee to transfer the car was. 19 00:01:22,550 --> 00:01:26,220 And the third one had the actual all-in price. 20 00:01:26,240 --> 00:01:33,200 We've long had labels that helped enable consumers to compare competing 21 00:01:33,770 --> 00:01:38,420 products and make thoughtful and informed purchasing decisions. 22 00:01:38,420 --> 00:01:41,240 So similarly and this happened. 23 00:01:41,240 --> 00:01:48,830 It began in about 2009, the FCC came up with the concept of having a broadband label to also address the 24 00:01:48,830 --> 00:01:56,720 needs of consumers to be able to understand the various service plans available from broadband providers. 25 00:01:56,840 --> 00:02:04,490 And so what they did was they enacted transparency rules that required the disclosure of certain broad elements of 26 00:02:04,490 --> 00:02:05,680 service plans. 27 00:02:05,720 --> 00:02:13,010 Now, since then, it took six years until they actually 28 00:02:13,580 --> 00:02:17,990 came up with this idea for a label. 29 00:02:17,990 --> 00:02:25,760 And in the second open Internet order, they enhanced and strengthened the pricing transparency rules 30 00:02:25,910 --> 00:02:32,670 requiring some specific elements that ISPs had to disclose. 31 00:02:32,670 --> 00:02:38,900 Like the full monthly service charge, including promotional and standard rates, 32 00:02:40,490 --> 00:02:46,640 all one time and recurring fees, and whether data caps would be imposed, and some other items. 33 00:02:46,640 --> 00:02:54,230 And what they said was, "Look, here's this label template that if you fill in the information in this label, 34 00:02:54,230 --> 00:03:01,820 you will have complied with these new extensive transparency rules." Well, not too 35 00:03:01,820 --> 00:03:09,800 late after that, the FCC reversed course, and they basically eliminated the 36 00:03:09,800 --> 00:03:11,630 broadband label safe harbor. 37 00:03:11,720 --> 00:03:14,870 So that was in 2017. 38 00:03:15,800 --> 00:03:16,850 Then what happened? 39 00:03:16,880 --> 00:03:24,530 We had the pandemic, and as part of this, the Biden administration passed the Infrastructure 40 00:03:24,530 --> 00:03:28,280 Investment and Jobs Act, which did a lot of things, as we know. 41 00:03:28,280 --> 00:03:35,960 But one of the things is it directed the FCC to require broadband Internet service providers to 42 00:03:35,960 --> 00:03:43,760 basically display in the form of these labels certain information regarding their broadband Internet access 43 00:03:43,760 --> 00:03:44,930 service plans. 44 00:03:45,410 --> 00:03:53,210 Carrie Huckeby: So this template is all of the information at this time finalized, what will be 45 00:03:53,210 --> 00:03:55,640 required from the broadband providers? 46 00:03:56,210 --> 00:04:01,250 Guy Benson: Basically, the label must include information about pricing, introductory 47 00:04:02,960 --> 00:04:10,460 rates, if applicable, including the rate that will be applied after 48 00:04:11,000 --> 00:04:12,770 the introductory period. 49 00:04:13,040 --> 00:04:15,170 What are the data allowances? 50 00:04:16,020 --> 00:04:23,850 Performance metrics and whether the provider participates in the ACP, The Affordable Connectivity 51 00:04:23,850 --> 00:04:24,600 Program. 52 00:04:26,210 --> 00:04:29,300 Carrie Huckeby: Okay. It's certainly a complicated issue. 53 00:04:29,300 --> 00:04:32,180 Guy Benson: There's a lot. There's a lot that goes on these. 54 00:04:32,630 --> 00:04:37,100 Carrie Huckeby: Will all ISPs be required to implement these labels? 55 00:04:37,100 --> 00:04:44,060 And if so, what kind of timeline are they looking at right now, or is that still up in the air? 56 00:04:44,360 --> 00:04:46,940 Guy Benson: So. Well, another great question. 57 00:04:46,940 --> 00:04:54,680 Yes, all ISPs are required to implement these labels, but as I was mentioning earlier, 58 00:04:54,680 --> 00:05:02,420 so we still have not had the Office of Management and Budget Review, and then they will publish that review in the Federal 59 00:05:02,420 --> 00:05:05,930 Register. So that could come at any time now. 60 00:05:06,620 --> 00:05:09,770 I don't expect it next week, but it could come next month. 61 00:05:09,920 --> 00:05:17,540 Once that happens, then there's two main dates, although for our listeners today, I think 62 00:05:17,540 --> 00:05:22,610 that most will probably have fewer than 100,000 subscriber lines. 63 00:05:23,330 --> 00:05:30,350 And if that's the case, then there is a one year implementation period. 64 00:05:30,860 --> 00:05:38,620 So we are looking at at least a year, probably a little bit more for those for 65 00:05:38,620 --> 00:05:39,790 those folks. 66 00:05:39,800 --> 00:05:46,880 Now, the way the subscriber line standard is measured is that the FCC is going to look at your 67 00:05:46,880 --> 00:05:54,590 last FCC form 477, and they're also going to include 68 00:05:54,800 --> 00:05:59,450 the customers of all of your affiliates as well. 69 00:05:59,450 --> 00:06:06,950 So if you are one of those providers with fewer than 100,000, you will have a one year implementation 70 00:06:06,950 --> 00:06:14,120 period. For anybody out there that has more than 100,000 subscriber lines, it's going to be a six month 71 00:06:15,440 --> 00:06:16,220 period. 72 00:06:16,220 --> 00:06:23,270 Carrie Huckeby: So Guy, when I buy a loaf of bread, I may check the carbs or the calories to help me make a buying decision. 73 00:06:23,570 --> 00:06:31,560 If I stop in, call or go to my local broadband providers website, what will be the best way for them 74 00:06:31,560 --> 00:06:36,240 to present this broadband label information? 75 00:06:36,240 --> 00:06:43,440 Is it going to be required at every point of sale, and is it only required at a new 76 00:06:43,440 --> 00:06:47,700 sale, or even when I call in about a bill inquiry? 77 00:06:48,240 --> 00:06:56,070 Guy Benson: Right. Well, Carrie, number one, there is a format that the FCC adopted, and that's why it's 78 00:06:56,070 --> 00:06:57,480 called the broadband label. 79 00:06:57,480 --> 00:07:01,200 It resembles the FDA's nutrition labels. 80 00:07:01,680 --> 00:07:05,460 Providers must display the actual label. 81 00:07:05,610 --> 00:07:13,380 It can't be an icon or a link and in close proximity to 82 00:07:13,380 --> 00:07:16,350 the associated plan advertisement. 83 00:07:17,160 --> 00:07:24,840 So basically, there are time and place considerations that we have to talk about. 84 00:07:24,840 --> 00:07:31,860 So in terms of this requirement that the label be presented at the point of sale. 85 00:07:31,860 --> 00:07:39,750 So the point of sale is the time at which the consumer views specific broadband plans available to them 86 00:07:39,750 --> 00:07:41,310 at their service location. 87 00:07:41,310 --> 00:07:48,900 So a lot of times that's going to be where you get online and you're like, okay, I need to get some some Internet service for 88 00:07:48,900 --> 00:07:49,920 my house. 89 00:07:50,250 --> 00:07:57,960 I put in my zip code, I hit enter and then bam, the next page that comes up is going to talk about, you know, available plans. 90 00:07:57,960 --> 00:08:05,370 So that's where the point of sale is required to have this label for each 91 00:08:05,370 --> 00:08:13,350 plan. And then the broadband labels that are displayed should be only for services 92 00:08:13,350 --> 00:08:16,290 that are currently offered to new customers. 93 00:08:16,290 --> 00:08:23,520 So once you no longer offer a plan, even though it's 94 00:08:23,520 --> 00:08:31,260 still being taken advantage of by previous customers, if it's not available to new customers, 95 00:08:31,260 --> 00:08:34,260 then you do not need the label for that anymore. 96 00:08:35,940 --> 00:08:40,950 Now there are various potential points of sale. 97 00:08:41,580 --> 00:08:49,320 The most common one is going to be on a provider's website, although it also includes any 98 00:08:49,320 --> 00:08:51,690 other channels through which the service is sold. 99 00:08:51,690 --> 00:08:54,790 So we've got the primary advertising web page. 100 00:08:54,810 --> 00:08:57,540 Then we have alternative sales channels. 101 00:08:57,690 --> 00:09:05,640 It could be an ISP owned retail location, third party owned retail locations, over the 102 00:09:05,640 --> 00:09:07,570 phone. 103 00:09:07,570 --> 00:09:13,790 And what's required here is, all of these 104 00:09:15,320 --> 00:09:20,840 locations, you can fulfill the requirements by providing a hard copy of the label. 105 00:09:20,990 --> 00:09:22,730 But some of them that's impossible. 106 00:09:22,730 --> 00:09:24,980 Like over the phone. Well, how do you do that? 107 00:09:25,820 --> 00:09:33,230 And so there is a requirement there that you direct the 108 00:09:33,230 --> 00:09:38,420 customer to the place where they can access the label. 109 00:09:38,420 --> 00:09:44,060 So you could hand a customer a card with a printed URL or a QR code. 110 00:09:44,060 --> 00:09:49,910 Or you could also orally read the entire label to the consumer over the phone. 111 00:09:49,910 --> 00:09:54,290 Now that seems a little bit burdensome. 112 00:09:54,860 --> 00:09:58,100 So there's a couple of different ways. 113 00:09:58,100 --> 00:10:05,510 But the key here is that whichever way you make sure that the customer has seen and understands that label, you have to 114 00:10:05,510 --> 00:10:12,170 document this and the documentation is required to be retained for two years. 115 00:10:13,080 --> 00:10:14,610 Carrie Huckeby: Wow. Okay. 116 00:10:14,610 --> 00:10:21,450 So that means adjustments to billing systems, record keeping and all of those good things, right? 117 00:10:21,480 --> 00:10:27,570 Guy Benson: Exactly. And, you know, we're looking at ways that we can try to automate as much of this as possible. 118 00:10:27,930 --> 00:10:35,910 Carrie Huckeby: So many years ago, I worked in customer service, and I know you went through the plans with the customer and finding out what 119 00:10:35,910 --> 00:10:43,830 they needed. So you're saying that if they come into the office or call, there 120 00:10:43,830 --> 00:10:51,710 has to be some documentation that they checked that, yes, they read the card, or they promised to read it later when 121 00:10:51,710 --> 00:10:55,140 they go home and look at the website or something like that, right? 122 00:10:55,940 --> 00:11:03,320 Guy Benson: Precisely. And, you know, there is some flexibility at this point in terms of the precise method of documentation. 123 00:11:03,320 --> 00:11:11,240 But I think, you know, as long as we just keep in mind, the key is, you know, ensuring the customer is able to compare 124 00:11:11,240 --> 00:11:18,890 the plans and then, you know, making sure that we just have some kind of documentation of that. 125 00:11:18,890 --> 00:11:26,690 So it could be a form that your customer service representative fills out, and then just makes sure that 126 00:11:27,140 --> 00:11:30,080 they store that for two years, that kind of thing. 127 00:11:30,710 --> 00:11:38,600 Carrie Huckeby: All right. So I understand that it is required for every single broadband plan that your company may offer, no matter 128 00:11:38,600 --> 00:11:40,820 if it's 100 megabits or a gig. 129 00:11:41,150 --> 00:11:44,840 I know there's companies out there that do offer different packages. 130 00:11:45,470 --> 00:11:52,920 They may have several packages and some may offer other technologies like DSL, fixed 131 00:11:52,950 --> 00:12:00,810 wireless. So this plan, or this documentation broadband label, is required for every one of those plans. 132 00:12:00,960 --> 00:12:08,190 And a question, if I am in customer service, if I go in to purchase service and I'm interested in a gig 133 00:12:08,190 --> 00:12:16,140 only, do I only have to look at that one particular broadband label, or am I required to look at every broadband label for 134 00:12:16,140 --> 00:12:17,670 every plan they offer? 135 00:12:18,160 --> 00:12:20,830 Guy Benson: Well, so another great question. 136 00:12:20,830 --> 00:12:24,730 So just to be clear, there's not actually a requirement that the 137 00:12:25,120 --> 00:12:26,950 customer look at the label. 138 00:12:26,950 --> 00:12:30,510 It's really that the provider make it available. 139 00:12:30,520 --> 00:12:38,500 Okay. But to answer your question, yes, it is required for every plan, no matter the speed. 140 00:12:38,740 --> 00:12:46,630 The requirement is actually any service that is a mass market retail service. 141 00:12:46,930 --> 00:12:50,230 This includes both residential and business customers. 142 00:12:50,590 --> 00:12:58,480 And so the only thing it doesn't apply to are very kind of particularized enterprise service offerings 143 00:12:58,480 --> 00:13:06,160 or special access services which are more tailored and individualized and have kind of negotiated 144 00:13:06,160 --> 00:13:08,500 service plans, those types of things. 145 00:13:08,500 --> 00:13:11,680 Maybe you have a plan with a hospital or something. 146 00:13:11,980 --> 00:13:19,810 Those will not require the labels, but every plan with a different speed that is a mass market 147 00:13:19,810 --> 00:13:26,920 retail service is going to require a unique identifier for each of the plans. 148 00:13:26,920 --> 00:13:34,420 And as far as I think you mentioned bundles, so the label is for standalone broadband 149 00:13:34,450 --> 00:13:42,370 services. And you can link to a bundle on the website 150 00:13:42,370 --> 00:13:46,630 if you want to, but there's no requirement for that. 151 00:13:46,630 --> 00:13:54,250 And basically what goes on each label is just going to be, you know, that one service 152 00:13:54,250 --> 00:13:56,830 plan in and of itself. 153 00:13:56,950 --> 00:14:00,610 Carrie Huckeby: Okay, well, let's talk about marketing just a little bit. 154 00:14:00,640 --> 00:14:08,380 We talked about point of sales, but if I'm the marketing department, and I'm putting a promo on the back of my 155 00:14:08,380 --> 00:14:14,800 magazine, or I'm sending it out on a direct mail piece, how would that be handled, Guy? 156 00:14:14,800 --> 00:14:22,670 Would would there be something on the marketing piece that would direct them to the labels, or is that even required in the 157 00:14:22,670 --> 00:14:26,930 advertising piece for a broadband company? 158 00:14:26,930 --> 00:14:34,580 Guy Benson: Well, so the key there would be whether or not that would be considered an alternative sales 159 00:14:34,580 --> 00:14:40,460 channel. And it's my assessment that that would not be included. 160 00:14:41,030 --> 00:14:48,650 They're not going to require you in marketing materials to have these labels 161 00:14:48,650 --> 00:14:56,460 unless the marketing is done, for example, at your retail location or 162 00:14:56,460 --> 00:14:57,830 on your website. 163 00:14:57,830 --> 00:15:03,800 That's where the label requirements will kick in. 164 00:15:04,010 --> 00:15:05,330 Carrie Huckeby: Okay. That's good to know. 165 00:15:05,360 --> 00:15:09,220 So you talked about the comments that are being sent in. 166 00:15:09,230 --> 00:15:12,170 What are you hearing from your JSI clients, Guy? 167 00:15:12,590 --> 00:15:14,650 Are there concerns? 168 00:15:14,660 --> 00:15:18,200 Does everyone feel comfortable with implementing the labels? 169 00:15:18,240 --> 00:15:20,960 Are they still figuring out what's going on there? 170 00:15:20,990 --> 00:15:23,150 Guy Benson: Yep. To all of that. 171 00:15:23,150 --> 00:15:30,080 Absolutely. So we think it's probably a good idea to start getting used to how this is going to operate. 172 00:15:30,200 --> 00:15:37,730 But, you know, one of the keys underlying the FCC's orders here is that the label should remain simple and easy 173 00:15:38,000 --> 00:15:42,800 to understand so that folks can make an apples to apples comparison. 174 00:15:44,410 --> 00:15:52,360 Now, I think especially small providers are concerned with how to implement 175 00:15:52,360 --> 00:15:57,160 some of the point of sale documentation requirements. 176 00:15:57,640 --> 00:16:05,380 You know, our clients are almost exclusively small providers. 177 00:16:05,380 --> 00:16:13,330 They don't have complicated compliance departments that they're able to, you know, 178 00:16:13,390 --> 00:16:15,100 spend countless hours on this stuff. 179 00:16:15,100 --> 00:16:22,230 So, you know, I think there is concern with the point of sale. 180 00:16:22,230 --> 00:16:29,260 And also trying to figure out, you know, how can, as much of this be automated as possible 181 00:16:30,340 --> 00:16:32,380 with the unique identifier. 182 00:16:32,380 --> 00:16:37,420 It's like a 15 digit number that needs to be created out of three different pieces. 183 00:16:37,420 --> 00:16:41,380 And this documentation that's required, how can we automate it? 184 00:16:41,380 --> 00:16:46,990 So that's what we're going to be looking at, helping folks do. 185 00:16:47,200 --> 00:16:55,110 And I might also mention at this time, you know, the further notice of proposed rule-making that 186 00:16:55,140 --> 00:16:56,350 we mentioned earlier. 187 00:16:56,350 --> 00:17:02,170 So JSI filed comments on behalf of our rural clients. 188 00:17:02,170 --> 00:17:09,340 And we, you know, had a couple of main points. 189 00:17:09,340 --> 00:17:17,140 One is just FCC, please keep in mind the burdens that compliance requirements can 190 00:17:17,140 --> 00:17:20,620 have on especially the small and rural providers. 191 00:17:21,160 --> 00:17:28,510 But we also specifically suggested that the FCC come up with kind of a standardized 192 00:17:28,510 --> 00:17:36,430 PDF template where you just go to this template, and you fill in the information that's required on each box. 193 00:17:36,430 --> 00:17:44,140 And you know that if you've filled in all the information that you've complied with the 194 00:17:44,140 --> 00:17:50,500 requirements. Along with that, the FCC is asking about translating 195 00:17:52,180 --> 00:17:56,170 these labels into a lot of different languages. 196 00:17:56,170 --> 00:18:01,330 And we have suggested that the FCC provide the translation themselves. 197 00:18:01,960 --> 00:18:05,160 So that would be easiest for folks. 198 00:18:05,160 --> 00:18:12,940 If you could just go online, pull down one of these PDFs, pick the languages that, you know, that are 199 00:18:14,140 --> 00:18:21,550 exist in your service area, and then put in the information, you know, one time, and then maybe it 200 00:18:21,850 --> 00:18:25,600 copies it to all the other languages and things like that. 201 00:18:25,600 --> 00:18:33,160 The other thing is, is with this further notice of proposed rule-making, the FCC has asked, should it 202 00:18:33,160 --> 00:18:36,280 require even more comprehensive pricing information? 203 00:18:36,280 --> 00:18:40,150 Should it require information on bundled plans? 204 00:18:40,390 --> 00:18:46,100 Should labels have like an interactive element to them? 205 00:18:47,180 --> 00:18:51,290 Should it include service reliability or performance characteristics? 206 00:18:52,250 --> 00:18:54,140 And another one is cybersecurity. 207 00:18:54,170 --> 00:18:59,090 The FCC wants to know if carriers should have to put their cybersecurity 208 00:19:00,830 --> 00:19:03,290 protocols on these labels. 209 00:19:03,290 --> 00:19:05,570 So we say no to all of that. 210 00:19:06,740 --> 00:19:14,360 Why should the FCC be seeking to add more requirements to these labels before they're even been 211 00:19:14,360 --> 00:19:18,080 required yet? We still are a ways out until they're required. 212 00:19:18,080 --> 00:19:22,580 So those are some of the things that we've been looking at. 213 00:19:22,610 --> 00:19:30,530 Carrie Huckeby: Well, two things I take away from that is all of those extra things that they're thinking about certainly goes against 214 00:19:30,530 --> 00:19:34,190 the idea of having a simple broadband label. 215 00:19:34,190 --> 00:19:38,060 That could certainly complicate it up quite a bit, right? 216 00:19:38,570 --> 00:19:46,560 Guy Benson: No, exactly, Carrie. We think that, you know, having it simple means not overloading it with information and 217 00:19:46,560 --> 00:19:54,150 making it so complicated because then it defeats the very underlying purpose that everyone agrees is what should be, which 218 00:19:54,150 --> 00:19:58,230 is that customers can understand this and make informed decisions. 219 00:19:59,070 --> 00:20:06,990 Carrie Huckeby: And I think the PDF template from the FCC would not only be very helpful to the broadband providers, but as a consumer, 220 00:20:06,990 --> 00:20:14,640 if I am changing companies or moving, it would certainly be helpful that they all look alike 221 00:20:14,640 --> 00:20:18,690 instead of every company's broadband label looks a little different. 222 00:20:19,260 --> 00:20:23,190 So I can see simplicity there, if they did come out with a template. 223 00:20:24,390 --> 00:20:25,590 Guy Benson: Yes, exactly. 224 00:20:25,590 --> 00:20:33,000 And that's kind of the goal from the beginning with the labels, like I mentioned at the beginning of the program about 225 00:20:33,150 --> 00:20:37,410 car dealerships and food nutrition labels. 226 00:20:37,410 --> 00:20:45,300 It's the same thing here. But yes, anything we can do to make it more standardized and more consistent, I 227 00:20:45,300 --> 00:20:49,080 think is going to have exactly the impact that you mentioned. 228 00:20:49,680 --> 00:20:57,420 Carrie Huckeby: And although everything is not wrapped in a little bow yet and completely finalized and there are comments still 229 00:20:57,450 --> 00:21:05,310 being filed, it is a great idea for the broadband providers to be thinking about this and getting ahead of it, versus 230 00:21:05,310 --> 00:21:08,670 being behind and rushing to get it done. 231 00:21:08,670 --> 00:21:13,530 And I have talked to several of our members, and they are preparing for it. 232 00:21:13,530 --> 00:21:19,050 So they hope to be ahead of the game when the time comes with those timelines. 233 00:21:19,050 --> 00:21:24,210 And as you said, most of our members are under that 100,000 customer base. 234 00:21:24,210 --> 00:21:26,990 So they do have that year to implement. 235 00:21:26,990 --> 00:21:34,350 And I assume the year goes into place, the year timeline, is after the comments are filed and the final 236 00:21:35,280 --> 00:21:37,020 ruling comes out. 237 00:21:38,100 --> 00:21:46,020 Guy Benson: Yes. So there will be a publication notice in the Federal Register once the 238 00:21:46,020 --> 00:21:52,190 OMB has approved of the paperwork reduction requirements and all of that. 239 00:21:52,190 --> 00:21:54,830 And so don't worry, you'll know. 240 00:21:55,040 --> 00:21:57,380 Folks will know when it's coming. 241 00:21:57,410 --> 00:21:59,870 Carrie Huckeby: Thank you, Guy. I appreciate your time. 242 00:21:59,900 --> 00:22:01,430 Guy Benson: Thank you so much for having me. 243 00:22:01,730 --> 00:22:06,830 Carrie Huckeby: My guest has been Guy Benson, policy director and regulatory affairs at JSI. 244 00:22:07,100 --> 00:22:12,710 You've been listening to Lead Tennessee Radio, produced by the Tennessee Broadband Association. 245 00:22:12,710 --> 00:22:19,310 Cooperative and independent companies connecting our state's rural communities and beyond with world class broadband.