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CEO and Founder of Buzzagogo, Joyce Dales is an innovator who helps people eradicate or eliminate allergies, colds, and the flu right from the hub of viral infections - our noses.
Today Joyce shares how she became an entrepreneur and says it all started with a need to help her daughter. As with many good products, all the magic began with leaving her corporate job and turning to her creative side to become a maker. Adrienne and Joyce discuss enthusiasm, attitude, hopes, and conflicting feelings while building a women-owned business. The importance of having support from other women, the local community, and buyers' trust is essential for each woman in business. Joyce is an excellent example of a stay-at-home mom who did a fantastic job with an innovative concept that helps so many people and kids because, as she says: “The best products come from motivated women.”
Show Notes
😍 Adrienne’s allergies: Joyce is giving her products to all women on the UNBREAKABLE retreat. 01:51
👠 Support matters: Women would purchase from women more often. 02:30
🚧 Too many hurdles: Certification of a “Women-Owned Company” takes time and funds. 03:20
👃 Her baby was seriously immunocompromised: prepping products for the health of the nose. 06:35
⭐ The best products come from motivated women. 11:07
🔥 Great resignation is moving the mindset from corporate America: becoming makers again. 13:06
😇 Old fashion mindset: start locally; there is a trust issue within corporate. 14:18
🙌 Human connections and relationships vs. influences of shiny objects. 19:00
🙃 Riddle in entrepreneurship: FDA agents in Joyce’s house. 20:34
⚾ Red Sox had a cold: beginning an excellent business relationship and getting into CVS. 23:24
😫 Failure and the fear of whether or not you are making the right choices as an entrepreneur.
🤯 Joyce learned two important phrases: Kinkeeping and weaponized incompetence. 27:33
🥘 Feeding the monster with: “Oh, let me do it.” 35:36
🐝 Cold Bee Gone and Allergies Bee Gone are Joyce’s main products. 37:15.
👉 Connect with Joyce: www.buzzagogo.com
👉 Connect with Adrienne: www.sheleadsmedia.com
Creators and Guests
What is The She Leads® Podcast - Wealth Building & Business Growth?
The She Leads Podcast is where women entrepreneurs and business leaders get the real strategies behind scaling a business to one million dollars and beyond. Each week, host Adrienne Garland, CEO of She Leads Media, professor at NYU and Rice University, and business growth advisor, speaks with women who have actually built it: founders who broke past the revenue ceiling, executives leading thousands, and strategists rethinking how women build wealth, lead teams, and grow companies. Episodes cover business growth strategies for women, from pricing and hiring to leadership communication, AI and the future of work, networking and social capital, and the founder to CEO transition. If you're a woman entrepreneur building toward your first million or your next one, this is the show that meets you where you actually are: past the motivational fluff, deep in the work, and ready to scale.