Jordan Shlosberg is the founder and former managing director of ProSapient - a leading expert network platform.
Jordan shares his experience of successfully raising £10 million and scaling ProSapient to an impressive 300 staff and £40 million in revenue.
In addition to this, we delve into Jordan's decision to embark on two new businesses - a recruitment and an HR tech company.
We discuss the unique opportunities and challenges faced by second-time entrepreneurs, the importance of understanding customer needs, and the power of personalised marketing.
The episode also reveals Jordan's plans for the future, including the launch of 'Atlas', a platform dedicated to optimising the recruitment process.
🔍 Timestamps:
00:00 Introduction and Guest Background
00:17 Understanding ProSapient and its Business Model
01:12 The Journey of Building ProSapient
01:55 The Role of Technology in ProSapient
03:48 Validating and Scaling the Business
08:26 Challenges Faced in the Journey
10:15 Client Acquisition and Market Expansion
18:04 Transition from ProSapient to New Ventures
20:57 Building and Scaling Berg Search
21:57 The Genesis of Atlas
26:13 Balancing Time and Effort Between Two Businesses
27:36 Motivation and Drive as a Second-Time Entrepreneur
30:15 Advice for Second-Time Entrepreneurs
32:33 Closing Remarks and Future Plans
💡 Key Highlights
- What problem proSapient solves and how Jordan came up with the idea
- How Jordan validated proSapient and had confidence that the big players in the industry wouldn’t overtake the business
- How proSapient gained their first customers
- What the challenges were that proSapient faced
- Whether proSapient used any marketing channels like SEO or paid marketing in the life-cycle of the business
- How proSapient sold into larger private equity funds and how they made the jump into the US market from the smaller UK market
- Insight into the two new businesses Jordan is building - recruitment business Berg Search and HR tech business Atlas (Atlas is an end-to-end platform built for recruitment firms like Berg Search)
- How Jordan juggles running two businesses now and how he intends to do so going forwards
- What drives Jordan to build two new businesses instead of just one
- Jordan’s advice to second-time entrepreneurs
- Jordan’s personal book recommendation for SaaS founders, an entrepreneur he admires, an underrated SaaS tool he uses, and the best advice he has ever received
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