On the Right Stack

On this week’s episode, host Jason Cohen reconnects with Kevin Reynolds, a MarTech and data veteran whose 25-year career spans Omnicom, NBCUniversal, and Publicis, and who recently founded data4orce.ai, a startup helping CPG brands, retail media networks, and publishers monetize first-party data. Kevin explains why platform selection should start with business goals and KPIs rather than shiny objects, why change management belongs at the very beginning of every implementation, and how AI is transforming customer data. He also breaks down the shift from per-seat to outcome-based pricing, and why legacy systems still deserve respect. 

What is On the Right Stack?

On the Right Stack is a podcast for business leaders, executives, and technology decision-makers who want to cut through the noise and build technology strategies that actually work. Each episode features candid conversations with seasoned operators, CTOs, CISOs, and CEOs sharing hard-won insights on tech strategy, transformation, and leadership. We don’t talk about technology for technology’s sake — we talk about the decisions that move businesses forward. Hosted by Right Stack Advisors, where smarter technology decisions start.