Ever wonder why luxury brands can charge astronomical prices - and get them?
Join host Kendra Losee and guest Elizabeth Solaru, CEO of Luxury Business Emporium, as they pull back the curtain on the psychology of luxury marketing and high-end client attraction.
Elizabeth's journey from scientist to headhunter to luxury business coach started with one bold phone call and a box of cupcakes. Now she's revealing why traditional marketing rules don't apply in luxury and how understanding different luxury client archetypes can transform your business.
You'll discover:
• The 8 different types of luxury clients (and why King Charles and Ozzy Osbourne aren't the same!)
• How to craft stories that become business folklore
• Why your 'flaws' might be your biggest luxury asset
• The real reason some luxury brands are practically recession-proof
This is perfect for business owners who want to understand the psychology of premium pricing and how to position their services for high-end clients.
Whether you're curious about the luxury market or ready to elevate your brand, this conversation delivers practical insights for attracting and serving discerning clients.
Listen now and discover why your biggest business breakthrough might just start with a simple phone call!
SHOW NOTES
Episode Summary
Join host Kendra Losee and guest Elizabeth Solaru, CEO of Luxury Business Emporium, for an eye-opening conversation about what really drives luxury sales. From an unexpected phone call that changed everything to the psychology behind premium pricing, discover why traditional marketing rules don't apply in the luxury space.
KEY MOMENTS:
[
00:01:23] Elizabeth's current role helping businesses level up in luxury
[
00:03:40] The 8 different types of luxury clients (and why understanding them matters)
[
00:10:56] From scientist to luxury expert: Elizabeth's unexpected journey
[
00:13:43] The phone call that changed everything
[
00:19:24] Why personal branding matters in luxury
[
00:32:16] The five pillars of luxury business success
GOLDEN NUGGETS:
• Why demographic targeting fails in luxury marketing
• The power of anticipating needs before clients know they have them
• How to create stories that become business folklore
• The three pricing levels every luxury brand should understand
MEMORABLE QUOTES: "In the luxury sector, your product doesn't have to be the best. It's just got to be good." - Elizabeth Solaru
"You either give it for free or charge full price and charge well." - Elizabeth Solaru
ACTION STEPS:
- Identify your potential luxury client archetypes
- Document your stories that could become business folklore
- Evaluate your pricing strategy - are you truly positioned for luxury?
Meet Our Guest: Elizabeth Solaru
Elizabeth Solaru is a globally renowned luxury business consultant and award-winning celebrity cake maker, celebrated for her innovative approach to the luxury market. As the author of two books, Opulencia and The Luxpreneur, she shares her expertise in luxury buying and selling. Elizabeth's career transformation began in 2013 when she boldly doubled her prices and redefined her brand, propelling her to the forefront of the industry. Recognized as a luxury expert and dynamic speaker, she passionately advocates for diversity and inclusion, helping businesses thrive in the high-end market.
🌟 Connect with Elizabeth:
IG @elizabethscakeemporium and @elizabethsolaru
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🌟Connect with Kendra
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DISCLAIMER:
This podcast is sponsored by KendraLosee.com. Some links are affiliate links which means if you buy something we may receive a small commission.
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What is Invisible to Invincible Podcast: Marketing and Branding for High Achievers?
Are you ready to go from invisible to in-demand? The Invisible to Invincible Podcast gives you the strategies you need to finally stand out.
Hosted by award-winning marketing expert, mindset coach, and author Kendra Losee, this podcast helps entrepreneurs and leaders build their visibility and attract the recognition they deserve. With over 25 years of experience growing brands, Kendra delivers simple, effective tools to help you amplify your expertise and become the go-to authority in your field.
Whether you're struggling to get noticed, hesitant to market yourself, or unsure where to start, you’ll find actionable ideas, strategies, and encouragement here. From mastering your message to building a personal brand that shines, this podcast will help you create a business you’re proud of—without the stress or overwhelm.
This podcast is for you if:
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Step into the spotlight and build the business you’ve always imagined. Tune in to The Invisible to Invincible Podcast and start your journey from invisible to in-demand today.
Connect with Kendra at kendralosee.com.