BFCM Bootcamp #3: It’s Connor’s First BFCM Selling On Shopify. Here’s What He Has Planned. #68

Connor Gross has been selling online for years. But this is his first Black Friday/Cyber Monday as a Shopify merchant. So Ben asked him to come on today’s episode of Ecommerce Marketing School to share what he’s planning for his brand, Respoke Collection, a print-on-demand business for car enthusiasts. Here are the offers, emails, and onsite updates he’s making that will help him drive sales this holiday season. And he also shared his secret for getting free press this time of year (it’s genius).

Show Notes

• Follow Ben on Twitter
• Follow Connor on Twitter
• Respoke Collection
• Get your copy of The Ecommerce Marketing Handbook
• Our BFCM resources

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.