EP27: Looking for that secret sauce

Justin examines how entrepreneurs often try to follow the path of successful people (almost religiously). The hope is that getting the "secret sauce" will help them achieve the same success as their heroes. Is it true?

Show Notes

Referencing the "cult of personality:"

People are buying products thinking that if they can get someone's secret sauce, they can re-create that person's success.

Adam Clark said:

In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy.

Show notes

• What do you think? Email me: [e-mail]
• Congrats to the winner of the Gumroad Small Product Lab: D.J. Coffman created an awesome product called the Comic Drawing Toolkit for Photoshop.
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• Read my blog post: Don't Follow your Heroes

Podcast hosting provided by Transistor.fm.

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin. 

Creators & Guests

Host

Justin Jackson

⚡ Interested in bootstrapping, podcasting, calm companies, business ethics🎙️ Co-founder of @transistorfm (podcast hosting)

What is Build & Launch?

A weekly podcast focused on shipping small projects.

Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.