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Episode 14 – The Importance of the Sales Narrative Structure
Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.
Resources:
Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.
Resources:
- The 5 Elements of a Brilliant Sales Narrative (Zuora): https://medium.com/@syantikaika/the-5-elements-of-a-brilliant-sales-narrative-4f4853ecf2d4
- The Hunt Big Sales Authority Arc: https://www.huntbigsales.com/blog/the-hunt-big-sales-authority-arc/
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
Mark Kennedy
President, Terakeet
Tiffany Olson
President, CEO & Board Member
Tom Searcy
Founder & CEO, Hunt Big Sales
Creators & Guests
What is The Big Sale Illuminati?
The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.